Market Research India

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Country Report

Consumer Electronics in India

2011 witnessed the disposable income of India’s urban youth continuing to grow considerably, aided by the economy’s GDP growth and consequential changes in lifestyle. During 2011 young consumers in cities spent increasing sums on entertainment ...

Jan 2013 | US$1,900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›