India

Vegetables is set to see low total volume growth in India in 2023. However, the rate of increase is expected to be slower than seen in previous years, as although most categories have been seeing rising sales, the strong decline in sales of tomatoes…

Fruits is expected to maintain dynamic total volume growth in India in 2023, with all categories set to see growth, as well as all channels. Heatwaves in 2023, with temperatures soaring above 45°C, and the early onset of summer, boosted sales of…

In 2023, dishwashing saw modest current value growth in India, primarily driven by rising volumes, as input costs for dishwashing products started to stabilise. Following the slump in the prices of palm oil and other raw materials, several major…

In 2023, card lending - driven by increasing credit card adoption in India - remained the dominant category within consumer credit in gross lending terms. The adoption of credit cards further increased during the year, primarily as consumers’…

Childrenswear has been experiencing a notable surge in sales, fuelled by younger parents’ changing preferences and spending habits. With the rise of dual-income households, these parents possess more significant disposable incomes, enabling them to…

Nestlé has an established leadership of baby food in India, as it is synonymous with trust and assurance of quality. Nestlé’s leading brand Cerelac has been at the forefront of development, with a greater focus on creating variants of dried baby food…

Air care experienced positive retail volume and current value growth in India in 2023, driven by factors such as greater consumer awareness, increasing urbanisation, and improved distribution channels. The growing trend towards self-care and wellness…

Direct selling saw solid current value growth in India in 2023, although the rate of increase slowed compared with the previous year, returning to growth similar rates to those seen pre-pandemic. Nevertheless, this was impressive, considering the…

The demand for sportswear experienced a substantial surge in the post-COVID-19 era, driven by a shift in consumer preference towards adopting a healthier and fitness-oriented lifestyle in India. This transformation is evident in the growing emphasis…

Growth is expected to continue for eggs in India in total volume terms in 2023. It continues to be one of the leading countries globally in terms of egg production, with the presence of poultry farming throughout the country. While inflation has…

While surface care enjoyed robust performances using the pandemic years, growth slowed in retail current value terms in India in 2023, owing to the relative stabilisation of product prices. In volume terms, demand stayed relatively steady, but there…

Personal accessories experienced remarkable current value growth in India in 2023, building on its recovery from the challenges of the pandemic period. With a notable resurgence in travel activities and a renewed focus on personal style, the industry…

Following a year of healthy growth in 2022, the demand for refrigeration appliances slowed in 2023 due to inflationary pressures and unfavourable weather conditions. Sporadic rain during the summer months disrupted sales for cooling products such as…

After experiencing a rapid surge in growth during the initial stages of the COVID-19 pandemic, the trajectory of apparel accessories underwent a significant shift in 2022 and 2023. The demand for face masks, a pivotal component of the category…

Nuts is expected to maintain solid total volume growth in India in 2023. Coconuts is set to continue to account for most sales of nuts in this year, approaching three quarters of total volume sales. Above-average growth is also expected to continue…

The strong focus and attention on improving sanitation in India provided a basis for steady retail volume and current value growth in toilet care in India even after the pandemic ended. While there was strong demand for products in the category…

In 2023, sales of home insecticides continued to rise in retail current value terms, due to factors such as changing consumer preferences and weather conditions. Consumers have increasingly been trading up from cheaper variants, such as insecticide…

Baked goods maintained solid retail volume growth and dynamic current value growth in India in 2023. Packaged leavened bread has become a popular go-to option, especially for urban consumers, due to Western influences such as increasing exposure to…

Even after already rebounding to the pre-pandemic level of value sales as early as 2021, supermarkets saw double-digit current value growth in India in 2022, and this trend continued in 2023. Outlet numbers also maintained their growth trend.…

The retail industry showed dynamic current value growth in India in 2023, driven by conducive macroeconomic factors, as well as the full return of mobility and travel after the end of the pandemic. The strong performance in 2023 can be attributed to…