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Indonesia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

Indonesia StatisticsConsumer Lifestyles in Indonesia

Indonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Country Report

    Luxury Goods in Indonesia

    Feb 2017

    Indonesian luxury goods in 2016 recorded current value growth, but at a lower rate than in the previous few years. Demand for luxury products had continued to grow as Indonesia’s GDP rose; however, growth slowed due to depreciation of the rupiah in ...

    US$1,210
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    Country Briefing

    Digital Consumer in Indonesia

    Feb 2017

    Indonesia’s digital landscape is evolving on the back of greater mobile connectivity. Consumers rapidly shifting to cellular networks as mobile phones operators are looking to ramp up 4G investments. Availability of low-cost smartphones incentivised ...

    US$250
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    Country Report

    Asian Speciality Drinks in Indonesia

    Feb 2017

    Asian speciality drinks offers a wide variety of products in Indonesia, as there are many local drinks classified in this category. The most popular product is “cooling water” or locally known as “larutan penyegar”. Other popular products are ...

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    Country Report

    Bottled Water in Indonesia

    Feb 2017

    The key theme for bottled water in 2016 in Indonesia was health and how various characteristics of different brands – including for new launches – offered greater health benefits to the consumer. Some examples of highlighted key benefits included pH ...

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    Country Report

    Carbonates in Indonesia

    Feb 2017

    In 2016, carbonates continued to post steady off-trade volume growth, slower than 2015 when the economic situation was more challenging. While there was still positive growth, the performance was slower due to growing awareness amongst Indonesians ...

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    Country Report

    Concentrates in Indonesia

    Feb 2017

    2016 was an improvement for concentrates in off-trade value terms, after a struggle in 2015 when both RTD volume and value sales through off-trade fell. However, while off-trade RTD volume sales for concentrates still declined in 2016, the positive ...

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    Country Report

    Energy Drinks in Indonesia

    Feb 2017

    Growing health consciousness amongst Indonesian consumers remained the main challenge facing energy drinks players in 2016. To boost volume growth, existing energy drinks players focused their efforts on improving product availability in traditional ...

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    Country Report

    Juice in Indonesia

    Feb 2017

    After years of double-digit off-trade volume growth, 2016 was a much more stable year for juice in Indonesia. This is primarily because, other than price promotions, existing players did not launch any notable marketing campaigns as they had done in ...

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    Country Report

    RTD Coffee in Indonesia

    Feb 2017

    Following the success of Kopiko 78C and Good Day, which are packaged in PET bottles, many new brands began to enter RTD coffee with similar PET bottle packaging. Typically, these are brand extensions to existing coffee brands within hot drinks. In ...

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    Country Report

    RTD Tea in Indonesia

    Feb 2017

    Many existing RTD tea brands, including Frestea, Teh Gelas, Sosro, and S-Tee, launched the 350ml PET bottle packaging in 2016. This appears to be on the back of the huge success of 350ml PET bottle packaging for Teh Pucuk Harum from off-trade volume ...

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    Country Report

    Sports Drinks in Indonesia

    Feb 2017

    Sports drinks’ off-trade volume growth continued to stabilise in 2016 at 5%, with a slower rate of increase compared to 2015 at 8% and the overall review period CAGR of 11%, as the category is already now more established. In order to compete with ...

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    Country Report

    Coffee in Indonesia

    Jan 2017

    The pace of retail volume growth increased in 2016. This was due largely to less significant average price increases compared to the previous year, which encouraged stronger demand. Coffee prices were more stable for the biggest category – standard ...

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    Country Report

    Other Hot Drinks in Indonesia

    Jan 2017

    Other hot drinks had another healthy year in 2016. Retail volume growth improved slightly from 2015 and was showing good promise. Other hot drinks holds interesting potential due to its still relatively small base, with the products being less well ...

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    Country Report

    Hot Drinks in Indonesia

    Jan 2017

    Hot drinks registered healthy retail and foodservice growth in 2016. Compared to 2015’s strong price increases, 2016 was more stable. Manufacturers of hot drinks tried to keep overall price increases small, and various price discount activities or ...

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    Country Report

    Tea in Indonesia

    Jan 2017

    There was a lack of significant innovation or new product launches or flavours in tea in 2016. Tea is already popular and consumption well established in Indonesia, and there is a strong perception that the category is saturated. However, in per ...

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    Country Report

    Grocery Retailers in Indonesia

    Jan 2017

    The rising prices of fuel and electricity suppressed the purchasing power of Indonesian consumers during 2016. High numbers of price-conscious consumers therefore limited their spending on grocery products during the year. This resulted in slower ...

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    Country Report

    Health and Beauty Specialist Retailers in Indonesia

    Jan 2017

    Current value growth rates remained healthy in health and beauty specialist retailers in 2016. Growth in the category remained strong and positive as Indonesian consumers, mainly urban dwellers, became increasingly willing to spend money on ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Indonesia

    Jan 2017

    Besides occasionally advertising through newspapers and magazines during 2016, many of Indonesia’s modern chained electronics and appliances specialist retailers offered in-store promotions, offering discounts for certain products and offering bonus ...

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    Country Report

    Home and Garden Specialist Retailers in Indonesia

    Jan 2017

    During 2016, home and garden specialist retailers in Indonesia country witnessed more of the channel’s leading modern chained outlets aiming to provide 1-stop shopping for the whole family. Initially targeting adult male consumers, home improvement ...

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    Country Report

    Homeshopping in Indonesia

    Jan 2017

    Only a limited range of products are sold via homeshopping in Indonesia. Direct selling and internet retailing, on the other hand, offer much more product variants from different brands and at more price points. Furthermore, there are higher numbers ...

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