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Indonesia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

Indonesia StatisticsConsumer Lifestyles in Indonesia

Indonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Indonesia: Country Profile

    Mar 2017

    Indonesia will continue to grow at a healthy pace in 2016. The economy is supported by final private consumption and the government’s drive to improve infrastructure. Private investment should also pick up in response to stronger commodity prices and...

    US$150
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    Country Report

    Air Treatment Products in Indonesia

    Mar 2017

    The performance of air treatment products in 2016 continued to be determined by climate change. Hotter weather throughout the year boosted demand for air treatment products, especially air conditioners and cooling fans. On the other hand, air ...

    US$990
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    Country Report

    Dishwashers in Indonesia

    Mar 2017

    Demand for dishwashers remained weak in 2016. As most households in Indonesia have housekeepers to wash the dishes, dishwashers are not seen as a necessity. Moreover, most Indonesian meals include gravy and spices which cannot easily be cleaned by ...

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    Country Report

    Food Preparation Appliances in Indonesia

    Mar 2017

    Although food preparation appliances continued to not be seen as necessity products, more urban households, especially those with upper middle incomes, were impacted by the health and wellness trend in 2016. As they consumed more packaged foods, they...

    US$990
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    Country Report

    Home Laundry Appliances in Indonesia

    Mar 2017

    Although home laundry appliances are facing competition from the growing laundry services industry, the category continued to grow in 2016 thanks to rising purchasing power. Consumers also benefited from lower interest rates on loans. However, most ...

    US$990
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    Country Report

    Irons in Indonesia

    Mar 2017

    Demand for irons remained stable in 2016 as these are used in most households. However, the relevance of irons continued to be threatened by the growing laundry services industry. With increasingly busy lifestyles, especially in urban areas, laundry ...

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    Country Report

    Large Cooking Appliances in Indonesia

    Mar 2017

    Despite a fall in housing loan interest rates, demand for large cooking appliances in 2016 remained fairly weak as manufacturers were unable to reach lower middle income households. These homes continued to use freestanding hobs, which are considered...

    US$990
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    Country Report

    Microwaves in Indonesia

    Mar 2017

    Despite a lack of any significant innovation, microwaves continued to penetrate lower middle income households in 2016. With ongoing urbanisation, these consumers are leading ever busier lives, with this encouraging them to buy more packaged foods. ...

    US$990
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    Country Report

    Consumer Appliances in Indonesia

    Mar 2017

    Demand for consumer appliances in Indonesia remained strong at the end of the review period. Aside from the stable growth of household disposable incomes, the industry also benefited from a tax amnesty which allowed the banks to lower their mortgage ...

    US$2,650
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    Country Report

    Personal Care Appliances in Indonesia

    Mar 2017

    The performance of personal care appliances in 2016 continued to be determined by hair care appliances, especially hair dryers, with this also being the fastest growing category. This can be attributed to hair care appliances being affordable to ...

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    Country Report

    Refrigeration Appliances in Indonesia

    Mar 2017

    Despite there being no significant innovation in the category in 2016, refrigeration appliances posted solid retail volume and current value growth. The main driver of sales was rising purchasing power. Consumers also benefited from a new government ...

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    Country Report

    Small Cooking Appliances in Indonesia

    Mar 2017

    The performance of small cooking appliances in 2016 continued to be largely determined by freestanding hobs and rice cookers, with these related to staple foods eaten by the majority of Indonesians as well as being affordable to lower middle income ...

    US$990
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    Country Report

    Vacuum Cleaners in Indonesia

    Mar 2017

    Overall demand for vacuum cleaners in 2016 continued to be weak. As most homes in Indonesia have housekeepers to clean the house, vacuum cleaners are not seen as a necessity. Moreover, the tropical climate in the country discourages the use of ...

    US$990
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    Country Report

    Apparel Accessories in Indonesia

    Feb 2017

    Average unit prices of apparel accessories increased by 5% in 2016 due to rising raw material costs and the weakening of the Indonesian rupiah against the US dollar. This led to positive value growth in 2016, albeit lower than in the previous year....

    US$990
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    Country Report

    Childrenswear in Indonesia

    Feb 2017

    Birth rates were expected to increase in 2016 as the majority of the Indonesian population are in the 15-35 age group, which is the main age range for marriages in the country and therefore a large number of pregnancies was expected. Indonesia’s ...

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    Country Report

    Footwear in Indonesia

    Feb 2017

    Footwear recorded robust value growth of 7% in 2016 due to growing demand for high-quality and sophisticated products, provided by many new domestic brands such as Buccheri. The growing number of internet retailers also contributed to growth in 2016....

    US$990
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    Country Report

    Hosiery in Indonesia

    Feb 2017

    Hosiery recorded reasonable value growth in 2016, with non-sheer hosiery such as socks, being the only significant category. Socks are deemed a necessity for Indonesian consumers for a variety of purposes, but mainly for school, work, or just to ...

    US$990
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    Country Report

    Jeans in Indonesia

    Feb 2017

    Sales of jeans in 2016 were supported by the growing number of new players in internet retailing, such as mataharimalll.com and mapemall.com. These e-commerce sites are both owned by giant retail chains, namely Matahari and Mitra Adi Perkasa....

    US$990
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    Country Report

    Menswear in Indonesia

    Feb 2017

    Menswear recorded 7% value growth in 2016 compared to the 11% achieved by womenswear. Historically, womenswear has the tendency to outpace menswear as most men purchase menswear out of necessity and not purely for fashion reasons....

    US$990
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    Country Report

    Apparel and Footwear in Indonesia

    Feb 2017

    The positive expectations for apparel and footwear in Indonesia materialised in 2016 with robust sales and growth. Indonesia possesses a wide target market with a population of 260 million. Womenswear, menswear, and childrenswear are all expected to ...

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