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Indonesia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

Indonesia StatisticsConsumer Lifestyles in Indonesia

Indonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Country Report

    Gardening in Indonesia

    May 2017

    In the past, Indonesian households often hired a personal gardener to take care of their gardens. In recent years, a high rate of urbanisation and the increase in the minimum wage made gardening services more expensive. As a result, many Indonesian ...

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    Country Report

    Home Furnishings in Indonesia

    May 2017

    The strong growth in home furnishings in 2016 stems from the interest Indonesians have in having nice homes to showcase to their families and friends. Also important is the increase in the ever growing Indonesian population, which correlates ...

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    Country Report

    Home Improvement in Indonesia

    May 2017

    Like home furnishings, growth in home improvement also stems from the high interest among consumers in having nice homes to showcase to their families and friends. This category has also been boosted by the ever growing Indonesian population, which ...

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    Country Report

    Homewares in Indonesia

    May 2017

    Similar to the home furnishings and home improvement categories, trends in the homewares category stem from high interest among Indonesians in having nice homes with plenty of interesting nick-knacks to showcase to their families and friends. ...

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    Country Report

    Home and Garden in Indonesia

    May 2017

    Sales of home and garden in Indonesia continued to record positive growth in 2016 from the previous year. Even though progress was positive, growth was significantly lower compared to the 2014/2015 period due to uncertainty around the economic and ...

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    Strategy Briefing

    Shifting Market Frontiers: Identifying Asia Pacific’s Secondary Cities for Retail Investment

    May 2017

    The Asia Pacific region is expected to be at the forefront of global economic growth in the 21th century. Its major cities have historically been the principle drivers and locations for retail investment, however across certain countries, most ...

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    Country Report

    Air Care in Indonesia

    May 2017

    In Indonesia, air care is seen as one of the less essential categories of home care products, especially in comparison with categories in which products are deemed as absolutely essential such as laundry care. In 2016, the major consumer base for air...

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    Country Report

    Bleach in Indonesia

    May 2017

    Bleach remained the worst performing home care category in Indonesia during 2016 as current value sales fell by 3% over the course of the year. Although the products categorised under bleach are generally marketed as bleach as well as disinfectant, ...

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    Country Report

    Dishwashing in Indonesia

    May 2017

    2016 saw more sabun colek users switch to hand dishwashing products due to the higher awareness of these more sophisticated products. Prior to the start of the review period, the majority of Indonesians, especially those living in rural areas of the ...

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    Country Report

    Home Insecticides in Indonesia

    May 2017

    Home insecticides saw only modest sales growth in 2016 as current value sales rose by 3%, a major slowdown from the 9% current value growth recorded in the category in 2015. The slower growth seen during 2016 can be attributed to the less significant...

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    Country Report

    Laundry Care in Indonesia

    May 2017

    The acceleration seen in volume growth in laundry care in 2016 can be partially attributed to fragrance-driven innovation in a number of laundry care categories. During 2016, several companies became more active in launching new products and ...

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    Country Report

    Home Care in Indonesia

    May 2017

    Home care in Indonesia saw accelerating volume growth in 2016, with the industry’s performance in line with the review period CAGR. This was thanks to the heavy investment of manufacturer in new product launches and marketing strategies. The rapid ...

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    Country Report

    Polishes in Indonesia

    May 2017

    Shoe polish continued to drive the overall performance of polishes in Indonesia in 2016 as it contributed 99% of polishes value sales as the category generated sales of IDR419.0 billion. Shoe polish is indeed very popular in Indonesia, especially ...

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    Country Report

    Surface Care in Indonesia

    May 2017

    Demand for surface care continued to increase in Indonesia in 2016, with growth in the category supported by growth in the country’s housing market, along with rising urbanisation. More consumers are moving to houses and apartments in bigger cities ...

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    Country Report

    Toilet Care in Indonesia

    May 2017

    2016 saw current value sales of toilet care increase by more than 20% as continued urbanisation saw consumers able to live in better quality houses, which also spurred their willingness to maintain the cleanliness of their homes to ensure ...

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    Country Report

    100% Home Delivery/Takeaway in Indonesia

    May 2017

    The increasingly busy lifestyles of Indonesia’s urban consumers, which is in turn due to the higher numbers of women in the workplace and the high numbers of people working overtime in offices as well as students spending more time studying with ...

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    Country Report

    Cafés/Bars in Indonesia

    May 2017

    During 2016, many of the leading cafés/bars operators in the country established new outlets in smaller cities across Indonesia, given that bigger cities such as Jakarta, Surabaya and Bandung were already saturated. Starbucks, the leading brand in ...

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    Country Report

    Consumer Foodservice By Location in Indonesia

    May 2017

    Urbanisation, improved economic conditions and lower interest rates prompted numerous companies and entrepreneurs to establish consumer foodservice outlets in various leisure, lodging, retail and travel location across Indonesia’s urban areas during ...

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    Country Report

    Fast Food in Indonesia

    May 2017

    During 2016, many fast food operators applied different strategies in order to boost their sales amidst the very intense competition in the channel. For example, some of the leading players in fast food were very aggressive in their use of promotions...

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    Country Report

    Full-Service Restaurants in Indonesia

    May 2017

    Despite the growth being seen in home delivery orders being provided by many full-service restaurants in Indonesia, the majority of sales in the channel in 2016 were still derived from eat-in orders. Given the intense competition that full-service ...

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