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Indonesia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

Indonesia StatisticsConsumer Lifestyles in Indonesia

Indonesia Country BriefingsFuture Demographics: Indonesia in 2030

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          Country Briefing

          Business Dynamics: Indonesia

          Jun 2016

          Indonesia’s business environment rankings are improving, as government reforms pay dividend. However, an underdeveloped infrastructure offering, owing to its geography, deters business development, whilst low attainment in higher education compounds ...

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          Country Briefing

          Households: Indonesia

          Jun 2016

          Indonesia offers a huge market for couples with children, although single-person households are rising fast. Low penetration of household facilities and durables create good opportunities for affordable household appliances. Fixed connectivity is ...

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          Country Report

          Baby and Child-Specific Products in Indonesia

          Jun 2016

          Baby and child-specific products recorded slower current value growth in 2015 than in 2014. The fact that the fertility rate in the country remains high at 2.3 children per woman of child bearing age (although a slight decline from 2.6 in 2002) ...

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          Country Report

          Bath and Shower in Indonesia

          Jun 2016

          Bath and shower maintained stable current value growth in 2015 given the essential nature of products in this area. On the other hand, rising consumer disposable incomes and sophistication resulted in a shift towards bath and shower products that ...

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          Country Report

          Colour Cosmetics in Indonesia

          Jun 2016

          Colour cosmetics recorded slightly slower current value growth in 2015 than in 2014. Rising consumer image consciousness boosted willingness to invest in colour cosmetics to improve appearance. In addition, increased exposure to international beauty ...

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          Country Report

          Deodorants in Indonesia

          Jun 2016

          Deodorants registered slightly slower current value growth in 2015 than in 2014, although sales still grew at a very fast pace. Rising consumer image consciousness is resulting in growing awareness of the importance of grooming, including the need to...

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          Country Report

          Depilatories in Indonesia

          Jun 2016

          Depilatories sales remained negligible in 2015, with female consumers still not seeing hair removal as being necessary and typically not having much hair to remove anyway. Depilatories are thus only gaining recognition among affluent urban consumers ...

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          Country Report

          Fragrances in Indonesia

          Jun 2016

          Fragrances recorded slightly slower current value growth in 2015 than in 2014, although sales continue to rise rapidly. As a result of rising image consciousness, consumers are investing more in their appearance. In addition, the rising employment ...

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          Country Report

          Hair Care in Indonesia

          Jun 2016

          Hair care recorded slightly stronger current value growth in 2015 than in 2014. Consumers are increasingly willing to invest in hair care products that provide treatment functions such as anti-dandruff instead of value-added benefits like additional ...

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          Country Report

          Oral Care in Indonesia

          Jun 2016

          Oral care recorded slightly slower current value growth in 2015 than in 2014 due to the relatively high penetration of essential products such as toothbrushes and toothpaste. Rising consumer sophistication is resulting in increased focus on oral care...

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          Country Report

          Beauty and Personal Care in Indonesia

          Jun 2016

          Beauty and personal care recorded similar current value growth in 2015 to that seen in 2014. Positive economic conditions in Indonesia continued to stimulate beauty and personal care sales, with the area benefitting from the rising employment rate ...

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          Country Report

          Skin Care in Indonesia

          Jun 2016

          Skin care recorded slightly slower current value growth in 2015 than in 2014, although sales continue to rise rapidly. Rising consumer image consciousness is boosting demand for skin care products among consumers wanting to look their best at all ...

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          Country Report

          Sun Care in Indonesia

          Jun 2016

          Sun care current value growth slowed slightly in 2015, although sales continued to increase strongly. Continued media publicity regarding the harmful effects of the sun’s rays raised consumer awareness of the importance of sun care products, ...

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          Country Report

          Men's Grooming in Indonesia

          Jun 2016

          Men’s grooming recorded similar current value growth in 2015 as in 2014. A growing number of male consumers were concerned about their image towards the end of the review period, alongside rising sophistication and disposable incomes. This fuelled ...

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          Country Briefing

          Economy, Finance and Trade: Indonesia

          Jun 2016

          Despite moderation in economic growth in 2015, Indonesia continued to be one of the best performing emerging markets. On the back of higher infrastructural spending, economic growth is projected to pick up in 2016. Indonesia continues to benefit from...

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          Country Report

          Toys and Games in Indonesia

          Jun 2016

          As a result of the unstable macroeconomic situation, demand for toys and games slowed down again in 2015, despite the low penetration of such products among Indonesian consumers. Nevertheless, toys and games still benefited from the recovery of ...

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          Country Report

          Traditional Toys and Games in Indonesia

          Jun 2016

          Historically, Indonesians used to play collaborative toys and games. This is reflected in the popularity of games such as kelereng, petak umpet, ular naga, and many others. However, collaborative toys and games have gradually diminished in popularity...

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          Country Report

          Video Games in Indonesia

          Jun 2016

          Unlike traditional toys and games, video games were originally targeted at adults, who still account for the majority of the gamer population. Also, like other ASEAN countries, video games was originally dominated by free-to-play online games, which ...

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          Country Briefing

          Digital Consumer - Landscape: Indonesia

          Jun 2016

          Infrastructure disparities – in part owing to the archipelago’s geography – characterise Indonesia’s telecom landscape. The county is currently looking to expand its broadband infrastructure and increase network access for its citizens, who are ...

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          Country Report

          Alcoholic Drinks in Indonesia

          Jun 2016

          Issued in January 2015, the latest Ministry of Trade’s legislation, Permendag No. 06/M-DAG/PER/1/2015, bans the sale of class A alcoholic drinks in traditional grocery retailers such as convenience stores and independent small grocers. As a result, ...

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