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Indonesia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia.

Indonesia StatisticsConsumer Lifestyles in Indonesia

Indonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Country Report

    Packaged Food in Indonesia

    Nov 2016

    Packaged food as a whole witnessed another year of respectable performance in 2016. Double-digit current value growth was achieved in 2016, thanks to continued favourable volume growth and numerous new product launches, supported by aggressive ...

    US$7,150
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    Country Report

    Drinking Milk Products in Indonesia

    Nov 2016

    Heavy advertising in the mass media by manufacturers, along with the increasing number of television programmes as well as magazine articles focusing on health issues, led to rising health awareness among Indonesian consumers over the review period. ...

    US$990
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    Country Report

    Other Dairy in Indonesia

    Nov 2016

    Other dairy in Indonesia in 2016 continued to comprise only three categories – coffee whiteners, condensed milk and cream. Chilled and shelf stable desserts, chilled snacks, and fromage frais and quark remain negligible categories. The various uses ...

    US$990
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    Country Report

    Yoghurt and Sour Milk Products in Indonesia

    Nov 2016

    Yoghurt has continued to grow in popularity among middle- and high-income consumers, particularly women, due to rising health awareness. Yoghurt is being aggressively promoted in the mass media as offering nutritional benefits and aiding digestion. ...

    US$990
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    Country Report

    Baby Food in Indonesia

    Nov 2016

    Towards 2016, a number of new milk formula products targeting specific health conditions in children were launched. Sarihusada Generasi Mahardhika PT, which is well known for its SGM milk formula brand, has come up with SGM Digesmil for those with ...

    US$990
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    Country Report

    Cheese in Indonesia

    Nov 2016

    The growing popularity of Western foods has also helped boost retail volume sales of cheese. With cheese being perceived as a more affordable product, a wider number of consumers have started to prepare Western foods which use cheese as an ingredient...

    US$990
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    Country Report

    Baked Goods in Indonesia

    Nov 2016

    Consumer interest in bread, pastries and cakes continued to increase in 2016, especially among consumers in Indonesia’s larger cities. This was largely driven by the wider distribution networks of manufacturers and the rapid expansion of retail ...

    US$990
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    Country Report

    Breakfast Cereals in Indonesia

    Nov 2016

    Manufacturers of breakfast cereals continued to target middle- to upper-income consumers in 2016. As consumers perceive breakfast cereal products as premium products, Indonesians gave these products greater attention. The rising popularity of Western...

    US$990
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    Country Report

    Processed Fruit and Vegetables in Indonesia

    Nov 2016

    Health awareness among consumers, especially mid- to upper-income urban dwellers, increased significantly in 2016. These health-conscious consumers prefer to consume fresh fruit and vegetables, rather than processed variants. More consumers prefer ...

    US$990
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    Country Report

    Processed Meat and Seafood in Indonesia

    Nov 2016

    Processed meat and seafood continued to record strong double-digit retail value growth in 2016. Increasingly busy consumers often prepare convenient food at home, such as chicken nuggets, sausages and meatballs. In addition, the rapid outlet openings...

    US$990
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    Country Report

    Rice, Pasta and Noodles in Indonesia

    Nov 2016

    Rice and noodles, the main contributors to retail volume and value sales of rice, pasta and noodles, are consumed by Indonesians of all income groups across the country. The unfavourable economic condition in the country in 2016 led to diminishing ...

    US$990
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    Country Report

    Sauces, Dressings and Condiments in Indonesia

    Nov 2016

    In 2016, sauces, dressings and condiments continued to record dynamic growth in current value terms due to the eating habits of Indonesian consumers, who generally love to add table sauces to their daily meals, particularly sweet soy based sauces and...

    US$990
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    Country Report

    Soup in Indonesia

    Nov 2016

    The increasingly busy lifestyle of urban consumers is driving demand for practical food solutions, such as packaged soup. These products allow busy consumers to enjoy a greater variety of food with less preparation time. With increasing demand, both ...

    US$990
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    Country Report

    Spreads in Indonesia

    Nov 2016

    Spreads, although still mainly consumed by middle-high income consumers, continues to grow in line with the rising popularity of bread. In addition, spreads are also widely used on other foods, including waffles, pancakes and baking cookies. ...

    US$990
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    Country Report

    Ready Meals in Indonesia

    Nov 2016

    The main driver behind the increasing popularity of ready meals is the growing number of urban consumers with busy lifestyles. Fast food is often preferred because the preparation time is short and easy. In addition, fast food is increasing in ...

    US$990
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    Strategy Briefing

    Unlocking Potential at the Bottom of the Pyramid in Emerging Markets

    Nov 2016

    The idea of reaching the bottom of the pyramid (BOP) in emerging and developing countries is no longer the reserve of the development community, but has become increasingly salient for businesses. In a global environment of slowing growth, weaker ...

    US$1,325
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    Country Report

    Airlines in Indonesia

    Nov 2016

    Weak purchasing power among Indonesian consumers led to many Indonesians refraining from travelling during 2015. This applies especially to middle-income and low-income consumer segments and much less to more affluent consumers. During the massive ...

    US$990
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    Country Report

    Car Rental in Indonesia

    Nov 2016

    Car rental was another travel category hit by the slower economic growth seen in Indonesia in 2015, which limited the performance of business car rental, while weaker purchasing power among consumers hit sales in leisure car rental. Many corporations...

    US$990
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    Country Report

    Flows in Indonesia

    Nov 2016

    Despite the weakening global economy having led to significant slowdowns in growth and even declines in inbound tourist arrivals in other countries, inbound arrivals in Indonesia managed to register a comparatively strong performance in 2016. The ...

    US$990
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    Country Report

    Intermediaries in Indonesia

    Nov 2016

    Offline intermediaries continued to report declining sales during 2015, particularly in sales of airline tickets, hotels and domestic package holidays. Traditional offline intermediaries still rely largely on sales of airline tickets and this is one ...

    US$990
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