Industrial

We help clients operating in industrial and manufacturing sectors develop successful strategies through a better understanding of their markets, customers and competitors.

Issues we address

We identify market opportunities and competitive threats to business plans, highlighting best practices and providing tailored road maps and recommendations for success.

Typical client questions and needs include:

What is the size and shape of this market?
What are the dynamics of installation, service, finance, technical help and after-sales?
Who are the key players in the value chain? What are their relationships?
Which customer end-users should we target?
What are the routes to market? Can you measure sales by channel?
What are customer preferences, needs and concerns?
Who should we partner for distribution, OEM and after-sales support?
What are the risks in this local market?
How are competitors organised, positioned and priced?

Capabilities

We offer a range of services tailored to each clients’ needs. Our capabilities include:

Market analysis
Competitive intelligence
Industry benchmarking
Distribution and channel assessment
Partner search and evaluation
Production and sourcing analysis
Customer analytics
Image and perception analysis
Segmentation analysis
Market entry strategy

Benefits

Through quantitative and qualitative research we provide market data and information clients use in market entry planning. Specific benefits include:

Identify the best new market and customer opportunities
Measure the sales potential of new initiatives
Risk and feasibility analysis for commercial due diligence
Identify best fit partners
Advice on local regulatory requirements
Insight on pricing and margins to inform negotiations
Test attitudes to new products and services
Identify unmet needs and wants

About Consulting

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"Insights from Euromonitor's research improved our understanding of the business landscape and trends, from which we formulated our business plans." Tetra Pak

"The competitive insight Euromonitor provided us exceeded all expectations and actively impacts our strategy decision making process. They have provided us with insight that went well beyond our existing knowledge base, allowing us to better assess our future roadmap of opportunities." Strategic Planning Director, Whirlpool International