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Global Briefing

Ingredients Trends in Oral Care: Evolution Not Revolution?

Jun 2011

Price: US$2,000

About this Report

About this Report

The oral care industry continues to launch new products as demand for these necessary items rises. Awareness of good dental hygiene coupled with population growth is driving the market across the globe. Multinationals continue to launch new products which claim to offer benefits, but how much of this is marketing, and how much is true innovation? These key trends and other issues, including regional and category analysis are discussed in this report, along with future opportunities for growth.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Market Drivers

A number of factors influence the oral care market

Awareness and innovation bring multi-functional products

Awareness of dental health

21st century dental issues?

Targeting young consumers

Changing dietary habits will impact the market

Natural yet to take hold in oral care

Oral care hit by rising prices

Concentrated market dominated by handful of multinationals

Trends in Oral Care Products

Continued growth, despite a mature market

Secondary products drive value growth

BRIC countries among largest markets

Growth still to be found in some mature markets

Trends in Oral Care Ingredients

Steady growth for oral care ingredients

Toothpaste drives the market

Diverse range of ingredients used in oral care

Performance of oral care ingredients (1)

Performance of oral care ingredients (2)

Growing dental health awareness leads to strong demand

BRIC countries dominate oral care ingredients

Developments in Oral Care Ingredients

Focus on abrasives/inorganics

Different opportunities for suppliers across regions

Silica gaining ground in Asia

China leads abrasives category

Where next for whitening ingredients?

Focus on antimicrobials

Rocky future for triclosan

Good hygiene fuels demand for antimicrobials

Multinationals drive demand around the world

Focus on sweeteners

Two key factors driving demand for sweeteners

Regional variations in sweeteners consumption

Western countries still offer good growth potential

Fluoride and calcium back in the spotlight

Demand for fluoride still increasing

Desensitising ingredients

Future developments in oral care ingredients

Report Definitions

Definitions

Samples

Ing Trends Oral Care Evolution Not Revolution.jpg

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