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Global Briefing

Ingredients Trends in Powder Detergents: A Bright Clean Future

Aug 2011

Price: US$2,000

About this Report

About this Report

Despite a move towards liquid laundry detergents, powder detergents remain in growth globally. However, changes to the way people wash clothes, environmental concerns and increases in raw materials costs mean that manufacturers have to reformulate existing products and launch new products to meet these challenges. These issues and other key trends are discussed in this report, along with category and regional analysis of the ingredients used in powder detergents and future growth opportunities.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

introduction

Key findings

  • introduction

Market Drivers

Growth in consumer base

  • Market Drivers

Increase in washing machine penetration

  • Market Drivers

Washing machine format dictates formulations

  • Market Drivers

Hand washing still widespread in many countries

  • Market Drivers

Environment – life after phosphates

  • Market Drivers

Environment: Industry continues sustainability focus

  • Market Drivers

Increased costs have a knock on effect on performance

  • Market Drivers

Dominance of multinationals enables them to dictate the market

  • Market Drivers

Competition from other formats

  • Market Drivers

Trends in Powder Detergents

Powder detergents continue to find growth in many regions

  • Trends in Powder Detergents

Developing regions drive growth in the category

  • Trends in Powder Detergents

China leads the pack

  • Trends in Powder Detergents

Standard powder dominates the category

  • Trends in Powder Detergents

Trends and Developments in Ingredients for Powder Detergents

Growth still to be found in powder detergent ingredients

  • Trends and Developments in Ingredients for Powder Detergents

Strong growth in the Middle East and Africa

  • Trends and Developments in Ingredients for Powder Detergents

Changing formulations impact the market

  • Trends and Developments in Ingredients for Powder Detergents

Minor ingredients see growth

  • Trends and Developments in Ingredients for Powder Detergents

Focus on surfactants

  • Trends and Developments in Ingredients for Powder Detergents

Examples of standard powder formulations and use of surfactants

  • Trends and Developments in Ingredients for Powder Detergents

US manufacturers respond to changing washing machine market

  • Trends and Developments in Ingredients for Powder Detergents

Implications for surfactants of increase in front-loading machines

  • Trends and Developments in Ingredients for Powder Detergents

Growth in surfactants follows growth in powder detergents market

  • Trends and Developments in Ingredients for Powder Detergents

Green surfactants beginning to emerge

  • Trends and Developments in Ingredients for Powder Detergents

The changing face of the laundry builders market

  • Trends and Developments in Ingredients for Powder Detergents

Phosphates and carbonates battle it out

  • Trends and Developments in Ingredients for Powder Detergents

Wal-Mart pushes for phosphates demise across the Americas

  • Trends and Developments in Ingredients for Powder Detergents

Manufacturers add value through multifunctional products

  • Trends and Developments in Ingredients for Powder Detergents

Multi-functional products drive demand for minor ingredients

  • Trends and Developments in Ingredients for Powder Detergents

Focus on Enzymes

  • Trends and Developments in Ingredients for Powder Detergents

Different enzymes for different requirements

  • Trends and Developments in Ingredients for Powder Detergents

Leading enzyme producer targets growth markets

  • Trends and Developments in Ingredients for Powder Detergents

Report Definitions

Data parameters and report definitions

  • Report Definitions

Focus on fragrances

  • Trends and Developments in Ingredients for Powder Detergents

Manufacturers use fragrances to add value

  • Trends and Developments in Ingredients for Powder Detergents

Innovations in fragrance technologies

  • Trends and Developments in Ingredients for Powder Detergents

Samples

Ingredients-Trends-in-Powder-Detergents.jpg

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