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Global Briefing

Ingredients Trends in Powder Detergents: A Bright Clean Future

Aug 2011

Price: US$2,000

About this Report

About this Report

Despite a move towards liquid laundry detergents, powder detergents remain in growth globally. However, changes to the way people wash clothes, environmental concerns and increases in raw materials costs mean that manufacturers have to reformulate existing products and launch new products to meet these challenges. These issues and other key trends are discussed in this report, along with category and regional analysis of the ingredients used in powder detergents and future growth opportunities.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

introduction

Key findings

Market Drivers

Growth in consumer base

Increase in washing machine penetration

Washing machine format dictates formulations

Hand washing still widespread in many countries

Environment – life after phosphates

Environment: Industry continues sustainability focus

Increased costs have a knock on effect on performance

Dominance of multinationals enables them to dictate the market

Competition from other formats

Trends in Powder Detergents

Powder detergents continue to find growth in many regions

Developing regions drive growth in the category

China leads the pack

Standard powder dominates the category

Trends and Developments in Ingredients for Powder Detergents

Growth still to be found in powder detergent ingredients

Strong growth in the Middle East and Africa

Changing formulations impact the market

Minor ingredients see growth

Focus on surfactants

Examples of standard powder formulations and use of surfactants

US manufacturers respond to changing washing machine market

Implications for surfactants of increase in front-loading machines

Growth in surfactants follows growth in powder detergents market

Green surfactants beginning to emerge

The changing face of the laundry builders market

Phosphates and carbonates battle it out

Wal-Mart pushes for phosphates demise across the Americas

Manufacturers add value through multifunctional products

Multi-functional products drive demand for minor ingredients

Focus on Enzymes

Different enzymes for different requirements

Leading enzyme producer targets growth markets

Report Definitions

Data parameters and report definitions

Focus on fragrances

Manufacturers use fragrances to add value

Innovations in fragrance technologies

Samples

Ingredients-Trends-in-Powder-Detergents.jpg

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