Ingredients
Our clients in the ingredients supply chain apply market research to long-term market reviews, strategy planning, the targeting of new markets and end products, brainstorming on trends and opportunities, customer profiling, key account relationships and sales presentations to prospective clients.
Who we support
- Suppliers of processed and unprocessed ingredients
- Suppliers of flavours and fragrances
How we support you
Corporate strategy planning
For an ingredients solutions provider, corporate planning requires a clear view of demand by ingredient type, end product, geography and customer. Our ingredients trend research helps by mapping the strategic outlook of your industry. We help executive management set goals by region and country and use demand forecasts to test assumptions on capacity investment, M&A, diversification scenarios, opportunity and risk.
Product, brand and category management
We help coordinate marketing and sales goals with actual customer demand in each product category. We offer perspectives on product development, launches and brand performance and support category management with market research on purchasing trends across consumer goods.
Competitive strategies
We provide the most detailed measurements available on the B2B ingredients market for each consumer goods category with our market research database Passport, offering detailed and actionable analysis of market positions and competitive strengths and weaknesses. This helps our clients benchmark their peers and track competitors’ positions.
Sales and account management
We offer focused insight to the sales and client functions of ingredients companies. Key account managers can study a customer’s structure and capacity in order to grow their relationships and sales teams can chase new business with better knowledge of the prospect’s markets, strengths and challenges.
Consumer insights
We help ingredient concept developers track consumer preferences and develop relevant new offerings with clear views on trends and attitudes confirming the potential of new ingredients and new applications of existing technologies. Market research shows your partners a market-led approach to issues such as convenience, indulgence, nutrition and health.
