Innovation Analysis

Support new product development, testing and ideas as Euromonitor identifies unique consumer insights and product trends to answer key business questions and improve marketing strategy.

1. Consumer insights

Understanding and aligning consumer’s needs and preferences with product and retail trends is critical for new product development. We combine product observations, segmentation analysis and consumer surveys to generate real insights and fresh ideas.

Who is buying, why and the variation by target segment
New product features, retail innovations, latest market and lifestyle
Quantify size and growth by segment

2. New product development business case

We help clients improve success rates by testing the business case or assumptions of new platforms with creative research and independent analysis.

Opportunities for new products in specific categories
Demand forecasts by target market
Competitive threats and introductory pricing
Retailer expectations and needs
Independent recommendations

3. Fieldwork and product pick-up

Our global analyst network takes on local research services.

Product pick-up (specific pack size, batch, retailer)
Basket of goods price comparisons
Product penetration and audit -price, pack, ingredient, flavour
Customer shopping experiences
Mystery shopping and customer satisfaction
Store layout and promotions

Who do we help?

Business and customer development managers
Category and product departments
Consumer insight and knowledge managers
International sales and marketing teams

About Consulting

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"Euromonitor...provided us with insight that went well beyond our existing knowledge base...allowing us to better assess our future roadmap of opportunities." Whirlpool

"I found the Euromonitor team responsive and quick in understanding the business needs. The study was structured to help identify the opportunities in the marketplace and the outputs were helpful in formulating the business plans and the go to market strategy." Unilever Asia