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Global Briefing

Insights into Direct Selling in China

Jun 2010

Price: US$2,000

About this Report

About this Report

With China establishing itself as an important and very dynamic market for direct sales, this briefing looks in detail at the key growth drivers, product categories, company strategies and consumer preferences that are shaping this market.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  •  New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives

Key Findings

Chinese Direct Selling in the Global Context

Direct Selling In China

China’s Growth Remains Strong

Non-store in Focus

Direct Sales as Share of Total Retail Sales

Framework of Direct Selling in China

China – Biggest Contributor to Growth in Direct Selling

Legal Framework

Consumer Perceptions

Direct Sales in 2009

Direct sales dynamics over the last five years

Category Performance

Household Goods Enter the Market

Limited Product Range in Consumer Appliances

Direct Sellers Maintain a Premium

VDS Direct Sales Continue to Attracts New Players

Store Sales Suffered in 2009

Beauty and Personal Care Direct Sales

Beauty Products Growth and Shares

Competitive Landscape

Corporate strategies in Direct selling

Amway – Undisputed Leader

Amway Keeps the Momentum

Strategic Direction for Amway in China

Infinitus (Lee Kum Lee Co) the Best Performer in 2009

Infinitus Strategic Ambitions

Avon in China

Mary Kay in China

Nu Skin in China

Future Prospects

Direct Sales to Grow Ahead of Retail Overall

Home Furnishings and Housewares to Lead Growth

Definitions

Channel Definitions

Channel Definitions (2)

Channel Definitions (3)

Samples

Insights into Direct Selling in China.jpg

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