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Company Profile

Inter IKEA Systems BV in Retailing

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Inter Ikea Systems BV delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Inter Ikea Systems BV, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Inter Ikea Systems BV This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Inter Ikea Systems BV provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts: Inter Ikea Systems BV

SWOT: Inter Ikea Systems BV

Key challenges: Europe and competition from other channels

Competitive Positioning

Favourable positioning enables Ikea to outperform global market

Competitive context: Ikea leads fragmented channel

Domestic Strategy

Domestic market accounts for small proportion of total sales

Domestic strategy: Capitalise on further growth opportunities

Ikea banks on further domestic growth

International Strategy

Inter Ikea Systems BV: Cross-regional presence

Mixed outlook in Western Europe

Ikea set to build on its strong position in Germany and Turkey

Long-term opportunities in Eastern Europe

Ikea forges ahead in Russia, but early days in Bulgaria

Further growth opportunities in the US

China key growth market in Asia Pacific for Ikea

China and Japan focus markets for Ikea in short term

Inter Ikea Systems BV: Possible market entries

Multi-channel Strategy

Grocery and foodservice add to overall shopping experience

Internet and digital media strategy

Brand and Private Label Strategies

Scandinavian image integral part of Ikea’s brand strategy

Multi-regional presence

Partnership with TCL Multimedia

Two-tier private label strategy

Operations

Operating strategy

Opportunities and Recommendations

Key recommendations

Samples

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