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Company Profile

International Airlines Group in Travel and Tourism

Jul 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on International Airlines Group delivers a detailed strategic analysis of the company's business, examining its performance in the Travel and Tourism market and the global economy.

Company and market share data provide a detailed look at the financial position of International Airlines Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of International Airlines Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of International Airlines Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Travel and Tourism research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Brand portfolio

Financial assessment

Troubling Q1 2012 financial results

SWOT: International Airlines Group

Key strategic objectives and challenges

Competitive Positioning

The new airline

IAG strategic goals

New company but trade disputes persist?

Global ranking

Regional performance

E ffects of the Eurozone crisis hit IAG

Category and Geographic Opportunities

IAG regional exposure in 2011

Regional expansion: Africa an important growth market

TAP still on the cards

New category focus

China: High priority for IAG

Brand Strategy

Newcomers joining IAG

Web strategy

Social media

Operations

bmi purchase

Restructuring on the agenda

Another acquisition possible

Cooperation with Qantas

Recommendations

Caution required

Samples

Please update/install flash.

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