International Challenges and Opportunities for Clothing and Footwear Retailers

Introduction

Scope

Objectives of the report

Key findings

International retailing: Cross-channel comparison

Internationalisation of clothing brands sees retail shift

I ntroduction

Forecast growth of the clothing and footwear channel by 2015

Clothing brands driving internationalisation of the channel

Biggest international clothing retailers from a handful of countries

Internationalisation led by single-brand clothing retailers

Market e ntries in developed markets by major retail chains

Market e ntries in developing markets by major retail chains

A look at cross-channel competition across the world

Large home markets provide growth for domestic giants

Top domestic giants and level of involvement

Hitting the Wall: Market Saturation, Cannibalisation and Over-exposure

Over-reliance on single markets can lead to brand issues

Case Study: H&M facing uphill struggle in Nordic markets

Too many H&M stores in Sweden sees sales drop sharply

Market saturation: H&M in Stockholm, Sweden

Room for growth: H&M in Beijing, China

Growth potential in North America and Eastern Europe for H&M

Unveiling TJX’s invisible ceilings

Hitting the wall: How to avoid the mistakes of others

Opportunity to Reposition Brand

Looking ahead

Getting there first: Emerging income groups

Major demographic changes affecting mid-market clothing retailers

Case Study: Inditex repositions key retail brands

A look at Spain’s changing income/age demographic

Zara’s global pricing system

A look at China’s changing income/age demographic

Zara’s global pricing system

Getting it wrong: C&A pulls out of Argentina

Top Destinations for Luxury Brands

Luxury markets shifting from Western Europe to BRIC

Guide to the globe: How major luxury brands see it

Luxury retailers’ route to the international market

Luxury distribution options: Sacrificing volume for brand control

Case Study: Gucci’s distribution strategy at home and abroad

Gucci’s trusted department store partners

Gucci’s distribution strategy varies from market to market

Fashion capitals: London, New York, Paris, Milan…

Rising Stars from Emerging Markets

Biggest clothing retailers from emerging markets

The changing face of Chinese clothing and footwear retail

Case Study: Giordano’s rise to fame

Franchise stores prove more profitable for Giordano

Full range of market entry vehicles in use at Giordano

Giordano leveraging China’s migrant population

BRITVIC diaspora to provide existing consumer bases abroad

Conclusions

International retailing: Cross-market comparison 2010

Internet retailing to provide issues for all

Push and pull factors driving internationalisation of clothing retail

Key learnings : Clothing and footwear retailers

Report Definitions

Definitions and datasets