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Global Briefing

Internet Retailing in Emerging Markets: Long-Term Growth Opportunities in BRIC Countries

May 2012

Price: US$2,000

About this Report

About this Report

As internet retailing matures as a channel in developed markets, sales growth rates will slow. This will make emerging markets increasingly attractive to retailers and manufacturers looking to benefit from the long-term strong rates of sales growth that they are expected to provide. However, whilst the rewards are enticing, there are several pitfalls that lie ahead for companies hoping to profit from internet retailing in the BRIC and other emerging markets in the short to medium term.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Objectives and parameters of global briefing

Key findings

Why Internet Retailing? Why BRICs?

Why internet retailing?

Charting the rise of the internet retailing channel

Which industries and categories sell well on the internet?

Supply side reasons for the development of internet retailing

Demand side reasons for the development of internet retailing

Internet retailing growth set to slow as maturity sets in…

… leading to intense competition in certain markets

Why BRICs?

Global market share to swing to the BRICs in every channel

Challenges in the BRIC Markets and How to Overcome Them

Key barriers to growth for internet retailers in the BRIC markets

Low broadband penetration limits internet retailing potential

Fewer internet users limit the size of the channel…

… but internet access through mobile phones provides possibilities

Scale of road networks not a major issue for BRIC markets…

… but urban density and condition of roads prove key challenges

Postpone nationwide delivery and focus on accessible city markets

Wider range of payment options is required…

… because cash is still king in emerging markets

The process of true internet retailing localisation is a long one

Welcome to a world of social media without Facebook and Twitter

Beyond the BRICs: The Next Markets

Beyond BRICs: Assessing the potential of other emerging markets

Is a language-based approach to expansion the best option?

Market profile: Demand from Mexico to outstrip Argentina by 2016

European internet retailers to capitalise on benefits of single market

Market profile: Poland’s internet boom

Conclusion

In summary…

Definitions

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