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Country Report

Internet Retailing in the Philippines

| Pages: 34

Price: US$900

About this Report

Executive Summary

TRENDS

  • With online shopping gaining popularity in the local market, internet retailing records double-digit growth of 11% during 2012. This growth has been stimulated by the presence of group buying sites that promise the best deals for buyers. Geared towards the young professional demographics, Groupon offers discounts on travel, consumer foodservice, health and beauty services, packaged food, beauty and personal care brands, consumer health products, and a lot more. The success of group buying sites like Metrodeal, Cashcashpinoy, and Ensogo introduced internet retailing to a wider base of buyers and instil confidence in online transactions among Filipino buyers.

COMPETITIVE LANDSCAPE

  • The market for the local internet retailing is quite fragmented with more than 40% of the market sales shared by smaller players. It is estimated that the international operator Amazon.com holds 40% of total sales. The large share of the company is attributed to the popularity of its store among upscale Filipinos who order imported products through this online store. Local buyers have strong confidence in Amazon due to its security and wide product range.

PROSPECTS

  • Internet retailing in the Philippines will continue to see vibrant performance during the medium term 2013-2017. The channel’s performance will be further pushed by the increasing number of Filipino customers who are more confident enough to purchase from online companies through their experience of group buying sites. The increasing number of credit card owners in the country together with the improving logistics will support the growth of the category. Growth prospects during the forecast period will remain positive yet will be more moderate at a 5% CAGR. The total sales from the channel will cap Ps18 billion by the end of 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth 
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Philippines?
  • How quickly is internet retailing growing in Philippines?
  • What products are selling best over the internet?
  • Which internet sites are attracting the most sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Internet Retailing in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Internet Retailing by Channel: Value 2007-2012
  • Table 2 Internet Retailing by Channel: % Value Growth 2007-2012
  • Table 3 Internet Retailing Company Shares: % Value 2008-2012
  • Table 4 Internet Retailing Brand Shares: % Value 2009-2012
  • Table 5 Internet Retailing Forecasts by Channel: Value 2012-2017
  • Table 6 Internet Retailing Forecasts by Channel: % Value Growth 2012-2017

Retailing in the Philippines - Industry Context

EXECUTIVE SUMMARY

Retailing market sees more vibrant performance in 2012

Chained players expand in provincial areas

Grocery retailers surpasses non-grocery retailers sales growth

SM Retail Inc retains market dominance

Retail market faces good prospects in the medium term

KEY TRENDS AND DEVELOPMENTS

Retailing market is buoyed by better economic performance

New players grace internet retailing landscape

Local government units encourage retailers to go green

Private label gains more confidence among Filipino patrons

Chained retailers expand outside of Metro Manila

Retailers strategise in using social media

MARKET INDICATORS

  • Table 7 Employment in Retailing 2007-2012

MARKET DATA

  • Table 8 Sales in Retailing by Channel: Value 2007-2012
  • Table 9 Sales in Retailing by Channel: % Value Growth 2007-2012
  • Table 10 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 12 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 13 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 14 Sales in Non-store Retailing by Channel: Value 2007-2012
  • Table 15 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
  • Table 16 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 17 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 18 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 19 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 20 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 21 Retailing Company Shares: % Value 2008-2012
  • Table 22 Retailing Brand Shares: % Value 2009-2012
  • Table 23 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 24 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 25 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 26 Non-store Retailing Company Shares: % Value 2008-2012
  • Table 27 Non-store Retailing Brand Shares: % Value 2009-2012
  • Table 28 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 29 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 30 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 31 Forecast Sales in Retailing by Channel: Value 2012-2017
  • Table 32 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 37 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
  • Table 38 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
  • Table 39 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 40 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 41 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 42 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash-and-carry

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Internet Retailing
    • Beauty and Personal Care Internet Retailing
    • Apparel Internet Retailing
    • Consumer Electronics and Video Games Hardware Internet Retailing
    • Consumer Healthcare Internet Retailing
    • Consumer Appliances Internet Retailing
    • Home Care Internet Retailing
    • Home Improvement and Gardening Internet Retailing
    • Furniture and Homewares Internet Retailing
    • Media Products Internet Retailing
    • Food and Drink Internet Retailing
    • Toys and Games Internet Retailing
    • Other Internet Retailing

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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