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Country Report

Philippines Flag Internet Retailing in the Philippines

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Significant growth of internet retailing in the Philippines was credited to retailers’ continued efforts to develop their businesses by way of providing more product options to their customers, widening their reach to serve other areas apart from Metro Manila and carrying out recurrent promotions such as giving away discounts or markdowns.

COMPETITIVE LANDSCAPE

  • In terms of sales, Lazada led internet retailing in the country in 2015, with a 20% value share. This was due to the heightened interest of Filipino consumers towards gadgets and electronic appliances, which includes smartphones, tablets, laptops and home theatre systems among others that Lazada was able to respond to. Lazada not only provided a wide variety of gadgets and electronic appliances, but it also offered huge discounts that consumers appreciated.

PROSPECTS

  • Internet retailing will continue to experience strong growth over the forecast period as more Filipinos are expected to be drawn to the channel due to the convenience, wide selection of products and attractive promotions that retailers will continue to provide. More payment options will also be made available to encourage more consumers to shop via the internet. Innovations that are similar to or more advanced than Smart e-Money Inc, Citi Philippines and Visa’s Charge2Phone will be developed.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth 
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Philippines?
  • How quickly is internet retailing growing in Philippines?
  • What products are selling best over the internet?
  • Which internet sites are attracting the most sales?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Internet Retailing in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL DATA

  • Table 1 Internet Retailing by Category: Value 2010-2015
  • Table 2 Internet Retailing by Category: % Value Growth 2010-2015
  • Table 3 Internet Retailing GBO Company Shares: % Value 2011-2015
  • Table 4 Internet Retailing GBN Brand Shares: % Value 2012-2015
  • Table 5 Internet Retailing Forecasts by Category: Value 2015-2020
  • Table 6 Internet Retailing Forecasts by Category: % Value Growth 2015-2020

Retailing in the Philippines - Industry Context

EXECUTIVE SUMMARY

Improvement of the country’s economic conditions continues to benefit retailing

Grocery retailers continues to dominate the country’s retail landscape

Major retailers acquire a number of small and single-propriety businesses

Foreign brands continue to penetrate the local retail landscape

Great opportunity for retailing to prosper in the coming years is predicted

KEY TRENDS AND DEVELOPMENTS

The Philippines’ economy continues to perform well despite lower GDP figure than previous year

Major retailers make more acquisitions of smaller brands to minimise competition and achieve dominance

The number of foreign brands continues to rise due to the growing needs and interests of Filipino consumers

OPERATING ENVIRONMENT

Informal retailing

Opening hours

  • Summary 1 STANDARD Opening Hours by Channel Type 2015

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
  • Table 9 Sales in Store-based Retailing by Channel: Value 2010-2015
  • Table 10 Store-based Retailing Outlets by Channel: Units 2010-2015
  • Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
  • Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2010-2015
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
  • Table 16 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
  • Table 17 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
  • Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
  • Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
  • Table 20 Retailing GBO Company Shares: % Value 2011-2015
  • Table 21 Retailing GBN Brand Shares: % Value 2012-2015
  • Table 22 Store-based Retailing GBO Company Shares: % Value 2011-2015
  • Table 23 Store-based Retailing GBN Brand Shares: % Value 2012-2015
  • Table 24 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
  • Table 25 Non-Store Retailing GBO Company Shares: % Value 2011-2015
  • Table 26 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
  • Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
  • Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
  • Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
  • Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
  • Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Internet Retailing
    • Apparel and Footwear through Internet Retailing
    • Beauty and Personal Care Internet Retailing
    • Consumer Appliances Internet Retailing
    • Consumer Electronics Internet Retailing
    • Consumer Health Internet Retailing
    • Food and Drink Internet Retailing
    • Home Care Internet Retailing
    • Home Improvement and Gardening Internet Retailing
    • Homewares and Home Furnishings Internet Retailing
    • Media Products Internet Retailing
    • Personal Accessories and Eyewear through Internet Retailing
    • Pet Care Internet Retailing
    • Traditional Toys and Games Internet Retailing
    • Video Games Hardware Internet Retailing
    • Other Internet Retailing

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Mobile Internet Retailing
  • Retailing vs Internet Retailing %

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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