Irons market research, market share, industry trends, analysis

Irons market research

Euromonitor has the world’s most comprehensive research on the irons category within the consumer appliances industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the irons market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our irons market research answer questions such as:

What is the market size of irons?
What are the major brands in irons?
Have consumers put off purchases of irons due to declining spending power?
Does retail price discounting drive sales in irons?

Country Report

Irons in India

Irons remained in wide use in 2011, with no major concerns on growth or pricing. The average unit price of Rs626 remained quite affordable for the mass market, even outside urban areas. With smaller cities rapidly moving up the consumption scale, ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Germany

The busy lifestyles of the Germans as well as the growth in single and two person households have changed the way people live. Ironing is generally considered to be a tedious household chore that is often avoided. In large households with children, ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Italy

Retail volume sales decreased by 4% in 2011, a fourth consecutive year of decline. To counter the negative volume trend, manufacturers focused on innovation. Manufacturers have met the consumers’ demand for power irons, easy to use irons with ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Irons in the Philippines

Irons’ volume and value sales grew healthily by almost 7% in 2011 and the performance was higher than the 4% volume and 5% value growth registered in 2010, thanks to irons’ short replacement period, only 48% penetration rate, increased disposable ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Thailand

Volume and current value growth rates for irons in 2011 were up slightly on 2010, and also stronger than the respective CAGRs for the entire review period. This improved performance was underpinned by the growing willingness of Thai consumers to ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Austria

Even though irons saw good growth in 2011, it registered a slight slowdown in both value and volume growth compared with 2010. This was mainly due to the already high penetration rate, standing at 98%. However, since an iron is seen as an essential ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Israel

For much of the review period, irons appeared mature. Sales were dominated by basic and traditional dry irons and steam irons, with cheap imports from China holding a strong share. Sales declined sharply as economic uncertainty increased in the ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Taiwan

The key trend of 2011 affecting irons was growth of the average income. A salary increase of up to 3% for civil servants, military personnel and teachers will take place from July 2011. Furthermore, minimum wage a month was raised at NT$17,880 by ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Poland

Irons remain the most common small appliances in Poland as 98% of Polish households possessed at least one iron in 2011. Because of this high household penetration, the majority of sales of irons are derived from the replacement cycle of old ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Irons in Hungary

With a household penetration rate of 98%, irons is a highly mature category where demand is primarily driven by replacement purchases. 2011 saw many Hungarians make replacement purchases that they had postponed during the economic crisis, and as a ...

Apr 2012 | US$900| Add to cart | View details ›