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Country Report

USA Flag Irons in the US

| Pages: 33

Price: US$900

About this Report

Executive Summary

TRENDS

  • Steam generators/ironing systems grew by 2% in volume in 2014, which though significant, did not match 2013’s growth of 5%. Still, traditional steam irons dominated the market at 74% of total category volume. Travel irons have held a steady 6% share of volume throughout the review period.

COMPETITIVE LANDSCAPE

  • Russell Hobbs’ Black & Decker remained the market leader in 2014, although it remained stagnant in terms of share growth, retaining its 28% volume share.

PROSPECTS

  • Unit price is expected to grow at a CAGR of 3% for the forecast period to reach US$30 per unit in 2019 in current terms. This is due to inflation and predicted introduction of higher priced models.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Irons in USA?
  • What are the major brands in USA?
  • What is the most common cooking appliances in USA?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Irons in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Irons: Volume 2009-2014
  • Table 2 Sales of Irons: Value 2009-2014
  • Table 3 Sales of Irons: % Volume Growth 2009-2014
  • Table 4 Sales of Irons: % Value Growth 2009-2014
  • Table 5 Sales of Irons by Format: % Volume 2009-2014
  • Table 6 NBO Company Shares of Irons: % Volume 2010-2014
  • Table 7 LBN Brand Shares of Irons: % Volume 2011-2014
  • Table 8 Forecast Sales of Irons: Volume 2014-2019
  • Table 9 Forecast Sales of Irons: Value 2014-2019
  • Table 10 Forecast Sales of Irons: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Irons: % Value Growth 2014-2019

Consumer Appliances in the US - Industry Context

EXECUTIVE SUMMARY

For the first time, over one half billion appliances are sold in one year in the US

Manufacturers are aggressively seeking celebrity partnerships, and it works

American brands are seeing renewed success in small appliances

Distribution of appliances is becoming increasingly segmented

Foodies and cooking will drive appliances in the years to come

KEY TRENDS AND DEVELOPMENTS

Energy standards and ratings are amended and focus shifts towards smart grids

Distribution is ever segmenting

Celebrity chefs and designers develop new premium mass-market appliance lines

American consumers increasingly responsive to quality and craftsmanship

MARKET INDICATORS

  • Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  • Table 13 Replacement Cycles of Consumer Appliances by Category 2009-2014

MARKET DATA

  • Table 14 Sales of Consumer Appliances by Category: Volume 2009-2014
  • Table 15 Sales of Consumer Appliances by Category: Value 2009-2014
  • Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  • Table 17 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  • Table 22 Sales of Small Appliances by Category: Volume 2009-2014
  • Table 23 Sales of Small Appliances by Category: Value 2009-2014
  • Table 24 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  • Table 25 Sales of Small Appliances by Category: % Value Growth 2009-2014
  • Table 26 NBO Company Shares of Major Appliances: % Volume 2010-2014
  • Table 27 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  • Table 28 NBO Company Shares of Small Appliances: % Volume 2010-2014
  • Table 29 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  • Table 30 Distribution of Major Appliances by Format: % Volume 2009-2014
  • Table 31 Distribution of Small Appliances by Format: % Volume 2009-2014
  • Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  • Table 40 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  • Table 41 Forecast Sales of Small Appliances by Category: Value 2014-2019
  • Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  • Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Irons

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Replacement Cycles
  • Penetration Rates

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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