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Country Report

USA Flag Irons in the US

| Pages: 41

Price: US$900

About this Report

Executive Summary

TRENDS

  • Steam generators/ironing systems grew by 5% in volume in 2013, which outpaced the 1% growth in 2012. Americans are choosing steam generators/ironing systems as a way to help them control the wrinkles in their clothes. Steam offers a better way to decrease wrinkles and makes ironing more efficient. Steam generator irons are better than traditional steam irons, as they are more efficient and cut ironing time.

COMPETITIVE LANDSCAPE

  • Russell Hobbs’ Black & Decker remained the market leader in 2013, although it remained stagnant in terms of growth,retaining its 28% market share. SEB North America’s Rowenta increased itsshare slightly in 2013, from 22% to 23%, growing by almost 3% in volume.

PROSPECTS

  • Irons are expected to remain fairly stagnant in terms of volume over the forecast period; however, value is expected to experience a 2% CAGR in constant terms between 2013 and 2018. The average unit price is expected to increase by just over US$2 over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Irons in USA?
  • What are the major brands in USA?
  • What is the most common cooking appliances in USA?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Irons in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Irons: Volume 2008-2013
  • Table 2 Sales of Irons: Value 2008-2013
  • Table 3 Sales of Irons: % Volume Growth 2008-2013
  • Table 4 Sales of Irons: % Value Growth 2008-2013
  • Table 5 Sales of Irons by Format: % Volume2008-2013
  • Table 6 NBO Company Shares of Irons: % Volume2009-2013
  • Table 7 LBN Brand Shares of Irons: % Volume2010-2013
  • Table 8 Forecast Sales of Irons: Volume 2013-2018
  • Table 9 Forecast Sales of Irons: Value 2013-2018
  • Table 10 Forecast Sales of Irons: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Irons: % Value Growth 2013-2018

Consumer Appliances in the US - Industry Context

EXECUTIVE SUMMARY

Robust performance

People are shopping premium

Smarter than ever

Sears no longer king

Emerging brands are entering the spotlight

KEY TRENDS AND DEVELOPMENTS

Consumers appreciate energy ratings, however, manufacturers need to do more

Sears is no longer king

Consumers trade up to premium appliances

International brands heighten competition in appliances

MARKET INDICATORS

  • Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category2008-2013
  • Table 13 Replacement Cycles of Consumer Appliances by Category2008-2013

MARKET DATA

  • Table 14 Sales of Consumer Appliances by: Volume Category2008-2013
  • Table 15 Sales of Consumer Appliances by: Value Category2008-2013
  • Table 16 Sales of Consumer Appliances by: % Volume Growth Category2008-2013
  • Table 17 Sales of Consumer Appliances by: % Value Growth Category2008-2013
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2008-2013
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2008-2013
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2008-2013
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2008-2013
  • Table 22 Sales of Small Appliances by: Volume Category2008-2013
  • Table 23 Sales of Small Appliances by: Value Category2008-2013
  • Table 24 Sales of Small Appliances by: % Volume Growth Category2008-2013
  • Table 25 Sales of Small Appliances by: % Value Growth Category2008-2013
  • Table 26 NBO Company Shares of Major Appliances: % Volume2009-2013
  • Table 27 LBN Brand Shares of Major Appliances: % Volume2010-2013
  • Table 28 NBO Company Shares of Small Appliances: % Volume2009-2013
  • Table 29 LBN Brand Shares of Small Appliances: % Volume2010-2013
  • Table 30 Distribution of Major Appliances by Format: % Volume2008-2013
  • Table 31 Distribution of Small Appliances by Format: % Volume 2008-2013
  • Table 32 Forecast Sales of Consumer Appliances by: Volume Category2013-2018
  • Table 33 Forecast Sales of Consumer Appliances by: Value Category2013-2018
  • Table 34 Forecast Sales of Consumer Appliances by: % Volume Growth Category2013-2018
  • Table 35 Forecast Sales of Consumer Appliances by: % Value Growth Category2013-2018
  • Table 36 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: Volume 2013-2018
  • Table 37 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: Value 2013-2018
  • Table 38 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: % Volume Growth 2013-2018
  • Table 39 Forecast Sales of Major Appliancesby Category and Built-in/Freestanding Split: % Value Growth 2013-2018
  • Table 40 Forecast Sales of Small Appliances by: Volume Category2013-2018
  • Table 41 Forecast Sales of Small Appliances by: Value Category2013-2018
  • Table 42 Forecast Sales of Small Appliances by: % Volume Growth Category2013-2018
  • Table 43 Forecast Sales of Small Appliances by: % Value Growth Category2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Irons

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Format
  • Replacement Cycles

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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