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Country Report

USA Flag Irons in the US

Price: US$990

About this Report

Executive Summary

TRENDS

  • The irons market has remained fairly flat in recent years, holding steady at a volume CAGR of under 1% between 2010 and 2015. As a mature market, many irons purchases represent replacement rather than category growth. As a fairly indispensable home appliance, the market tends to bifurcate with an economy tier, which competes largely on price, and a more premium tier, which competes on a variety of features and design points such as retractable cords, minimal water drip, and steam features.

COMPETITIVE LANDSCAPE

  • Black & Decker brand continued to hold the largest share of the market in 2014 with 27% by value. Black & Decker offers a number of lower-cost models at major retailers, which helps to move large numbers of units.

PROSPECTS

  • Manufacturers of irons will continue to look to clothing trends as a potential threat to category growth, as wrinkle-free fabrics and materials which do not require ironing will continue to limit many consumers’ use of these products. Emphasis on steam features and space-saving design are likely to remain important as consumers in smaller spaces seek to get the most out of their products whilst also minimising storage needs.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Irons in USA?
  • What are the major brands in USA?
  • What is the most common cooking appliances in USA?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Irons in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Irons: Volume 2010-2015
  • Table 2 Sales of Irons: Value 2010-2015
  • Table 3 Sales of Irons: % Volume Growth 2010-2015
  • Table 4 Sales of Irons: % Value Growth 2010-2015
  • Table 5 Sales of Irons by Format: % Volume 2010-2015
  • Table 6 NBO Company Shares of Irons: % Volume 2011-2015
  • Table 7 LBN Brand Shares of Irons: % Volume 2012-2015
  • Table 8 Forecast Sales of Irons: Volume 2015-2020
  • Table 9 Forecast Sales of Irons: Value 2015-2020
  • Table 10 Forecast Sales of Irons: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Irons: % Value Growth 2015-2020

Consumer Appliances in the US - Industry Context

EXECUTIVE SUMMARY

Major appliances lead as US consumer appliances sales grow at a moderate pace

Small appliances a mixed bag

International brands lead gains in major appliances

Internet retailing continues to grow more popular

Consumer appliances sees moderate growth over 2015-2020 forecast period

KEY TRENDS AND DEVELOPMENTS

Energy efficiency an ongoing trend in consumer appliances

Internet retailing continues to build share in consumer appliances sales

General Electric sells appliances business to Haier after Electrolux deal falls through

Pods outlook not so sunny? Keurig struggles as Nespresso turns to Clooney to boost sales in the US

MARKET INDICATORS

  • Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  • Table 13 Replacement Cycles of Consumer Appliances by Category 2010-2015

MARKET DATA

  • Table 14 Sales of Consumer Appliances by Category: Volume 2010-2015
  • Table 15 Sales of Consumer Appliances by Category: Value 2010-2015
  • Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  • Table 17 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  • Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  • Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  • Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  • Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  • Table 22 Sales of Small Appliances by Category: Volume 2010-2015
  • Table 23 Sales of Small Appliances by Category: Value 2010-2015
  • Table 24 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  • Table 25 Sales of Small Appliances by Category: % Value Growth 2010-2015
  • Table 26 NBO Company Shares of Major Appliances: % Volume 2011-2015
  • Table 27 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  • Table 28 NBO Company Shares of Small Appliances: % Volume 2011-2015
  • Table 29 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  • Table 30 Distribution of Major Appliances by Format: % Volume 2010-2015
  • Table 31 Distribution of Small Appliances by Format: % Volume 2010-2015
  • Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  • Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  • Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  • Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  • Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  • Table 40 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  • Table 41 Forecast Sales of Small Appliances by Category: Value 2015-2020
  • Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  • Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Irons

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Format
  • Penetration Rates
  • Pricing
  • Replacement Cycles

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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