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Country Report

Irons in the US

| Pages: 47

Price: US$900

About this Report

Executive Summary

TRENDS

  • Steam generators/ironing systems increased by 1% in volume terms in 2012, to reach 2.7 million units. This format of iron saw a CAGR of 141% in volume terms from 2007. This enormous growth echoed the rising trend of steam in other appliance categories, such as home laundry appliances, dishwashers and floor cleaners. Steam generator irons are seen as a better alternative to traditional steam irons, because they produce more steam and cut the ironing time.

COMPETITIVE LANDSCAPE

  • Black & Decker was the leading brand in irons in 2012, accounting for a 28% share of volume sales. SEB North America’s Rowenta brand held second place with a 19% share, whilst Sunbeam followed closely with an 18% brand share.

PROSPECTS

  • Irons is expected to maintain static volume sales over the forecast period. In constant value terms it is expected to see a moderate CAGR of 2%. Unit prices, however, are expected to increase by US$2 by 2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Irons in USA?
  • What are the major brands in USA?
  • What is the most common cooking appliances in USA?
  • Has there been a shift to higher unit price built-in products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Appliances market research database.

Table of Contents

Irons in the US - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Irons: Volume 2007-2012
  • Table 2 Sales of Irons: Value 2007-2012
  • Table 3 Sales of Irons: % Volume Growth 2007-2012
  • Table 4 Sales of Irons: % Value Growth 2007-2012
  • Table 5 Unit Sales of Irons by Format: % Breakdown 2007-2012
  • Table 6 Company Shares of Irons 2008-2012
  • Table 7 Brand Shares of Irons 2009-2012
  • Table 8 Forecast Sales of Irons: Volume 2012-2017
  • Table 9 Forecast Sales of Irons: Value 2012-2017
  • Table 10 Forecast Sales of Irons: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Irons: % Value Growth 2012-2017

Consumer Appliances in the US - Industry Context

EXECUTIVE SUMMARY

Millennials and baby boomers drive the future of appliances

The battle of bricks and mortar versus online retailing

Reuse and recycling are the growing tenets in appliance eco-consciousness

The re-invention of smart appliances

Aspirational appliances and the rise of “communal cocooning”

KEY TRENDS AND DEVELOPMENTS

Generational demand for consumer appliances in 2012

Showrooming and the steady shift towards internet retailing

Government push to link consumer appliances and environmental policy

Smart and connected home appliances

The entertainment and home cooking trends bolster sales of small appliances

MARKET INDICATORS

  • Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
  • Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2012

MARKET DATA

  • Table 14 Sales of Consumer Appliances by Category: Volume 2007-2012
  • Table 15 Sales of Consumer Appliances by Category: Value 2007-2012
  • Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
  • Table 17 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
  • Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
  • Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
  • Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
  • Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
  • Table 22 Sales of Small Appliances by Category: Volume 2007-2012
  • Table 23 Sales of Small Appliances by Category: Value 2007-2012
  • Table 24 Sales of Small Appliances by Category: % Volume Growth 2007-2012
  • Table 25 Sales of Small Appliances by Category: % Value Growth 2007-2012
  • Table 26 Company Shares of Major Appliances 2008-2012
  • Table 27 Brand Shares of Major Appliances 2009-2012
  • Table 28 Company Shares of Small Appliances 2008-2012
  • Table 29 Brand Shares of Small Appliances 2009-2012
  • Table 30 Major Appliances by Distribution Format: % Breakdown 2007-2012
  • Table 31 Small Appliances by Distribution Format: % Breakdown 2007-2012
  • Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Consumer Appliances by Category: Value 2012-2017
  • Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2012-2017
  • Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2012-2017
  • Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2012-2017
  • Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2012-2017
  • Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2012-2017
  • Table 40 Forecast Sales of Small Appliances by Category: Volume 2012-2017
  • Table 41 Forecast Sales of Small Appliances by Category: Value 2012-2017
  • Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2012-2017
  • Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Irons

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by format
  • Analysis by power source
  • Exports by country - volume
  • Imports by country - volume
  • Pricing
  • Producer company shares
  • Replacement cycles
  • Trade statistics - volume

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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