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Israel

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Israel.

Israel StatisticsConsumer Lifestyles in Israel

Israel Country BriefingsFuture Demographics: Israel in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Households: Israel

    Nov 2017

    Israel offers a highly prospective market, due to the rapid rise in the total number of households and a large family market. Household heads are well educated and unemployment amongst them is low. Lower import tax levies are set to drive demand for ...

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    Country Briefing

    Economy, Finance and Trade: Israel

    Nov 2017

    The Israeli economy performed well in 2016, thanks to a rebound in exports, a sharp pick up in investment, and strong consumption expenditure. The country has been benefiting from rising foreign direct investment (FDI) inflows and low oil prices. ...

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    Country Report

    Baked Goods in Israel

    Nov 2017

    There has been a continuous trend, which has strengthened in recent years, for consuming healthy bread. The awareness of bread based on whole wheat, whole grains and rye flour is very high, and it is being eaten by more consumers each year, including...

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    Country Report

    Breakfast Cereals in Israel

    Nov 2017

    In the summer of 2016, some Unilever breakfast cereals products became contaminated with salmonella. The company kept the outbreak quiet for a month, but the media publicised the outbreak and locals became worried. The company initially denied it and...

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    Country Report

    Processed Fruit and Vegetables in Israel

    Nov 2017

    Shelf stable fruit and vegetables is declining in popularity while other alternatives such as fresh, frozen and even chilled products are growing at its expense. Consumers prefer to have fresher fruits and vegetables that have strong flavours than ...

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    Country Report

    Processed Meat and Seafood in Israel

    Nov 2017

    In October 2015, the World Health Organisation announced a warning against the consumption of processed red meat, claiming that it may be carcinogenic. This warning was taken very seriously by Israelis, who significantly decreased their consumption ...

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    Country Report

    Rice, Pasta and Noodles in Israel

    Nov 2017

    Competition in dried pasta became more significant in 2016/2017 due to the enforcement of the Cornflakes Law. The Cornflakes Law eased the regulation on importing dried food products in an attempt to lower prices for consumers. In the premium ...

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    Country Report

    Ready Meals in Israel

    Nov 2017

    At the end of 2016 Shufersal entered chilled ready meals, launching its Israeli Kitchen private label, which was then further expanded in 2017. As locals work long hours during the week, many do not have the time to cook meals from scratch on a daily...

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    Country Report

    Sauces, Dressings and Condiments in Israel

    Nov 2017

    The healthy nutrition trend continued to strengthen in 2017, with consumers becoming more aware of the high calorie content and low quality of ingredients in many sauces. As a result, many looked for healthier alternatives to dress salads and season ...

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    Country Report

    Soup in Israel

    Nov 2017

    Recent years have witnessed increasing awareness of the benefits of fresh food. This has led to many householders cooking their own soups from scratch instead of buying packaged soup. Cooking at home allows consumers to better control the salt and ...

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    Country Report

    Spreads in Israel

    Nov 2017

    Although there has not been much innovation in chocolate spreads in recent years, the category has seen two leading food companies, Strauss Group and Unilever Israel, launch new products under their strong chocolate confectionery brands, Pesek Zman ...

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    Country Profile

    Israel: Country Profile

    Nov 2017

    The Israeli economy will slow somewhat but still grow at a steady pace in 2017. Private consumption will slow but continue to be an important driver. Exports, however, will see only modest gains. Investment will ease after a sharp rise in 2016. ...

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    Country Report

    Analgesics in Israel

    Oct 2017

    The health and wellness trend has become a strong part of local society and lifestyles, causing consumers to be aware of the products that they consume. Therefore, many locals are trying to minimise their intake of systemic analgesics, with ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Israel

    Oct 2017

    Sales of cough and cold products are largely connected to the local winters. In 2016, the winter was milder than in 2015, causing the demand for cough and cold medication to decrease. On the other hand, the seasonal allergy season has been elongated ...

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    Country Report

    Dermatologicals in Israel

    Oct 2017

    Dermatologicals has been greatly penetrated by medical devices and even cosmetics products. Consumers are not educated regarding the differences between medical devices and OTC medications and, as such, typically prefer to purchase the more ...

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    Country Report

    Digestive Remedies in Israel

    Oct 2017

    As consumers are conscious of the products they consume, many prefer to find alternatives to OTC medications. Many locals are increasingly interested in trying vitamins and dietary supplements or changing their nutrition, exercise or sleeping habits ...

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    Country Report

    Eye Care in Israel

    Oct 2017

    OTC eye care declined in 2017, but, when including medical devices, it increased slightly. Locals are not aware of what products are considered OTC medications, medical devices or cosmetic products. While the organisation for OTC medications, Telem, ...

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