Israel

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Israel. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Israel StatisticsConsumer Lifestyles in IsraelIsrael Country BriefingsFuture Demographics: Israel in 2030

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    Country Report

    Cigarettes in Israel

    Jul 2018

    Phillip Morris announced in 2017 its plan to increase prices by ILS1-2 per pack. Several factors have led to this decision: the recent taxation bill enforcing equal tax level on electronic cigarettes as for regular cigarettes, and disappointing value...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Israel

    Jul 2018

    Although a proposal was made by the government to equal tax level on fine cut tobacco with cigarettes, the bill did not pass. The taxation gap between cigarettes and fine cut tobacco stood at 22.8% in 2017, driving the ongoing transition from ...

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    Country Report

    Country Report

    Tobacco in Israel

    Jul 2018

    Israeli tobacco is experiencing great challenges. The latest governmental tax reform forced major players to increase cigarette prices, encouraging consumers to shift to other tobacco products such as smoking tobacco. While the number of cigarette ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Israel

    Jul 2018

    A recent taxation reform by the Ministry of Finance raised the tax level on heated tobacco products, reaching the same tax level as regular cigarettes. The reform is resulting in a slowdown in the growth rate since heated tobacco products are now ...

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    Strategy Briefing

    Strategy Briefing

    Financial Cards and Payments in Middle East and Africa

    Jul 2018

    While it ranks third globally in total population, the Middle East and Africa is the sixth largest region in the world for consumer payments and is smallest market in the world by total card payment transactions. Many of the countries in the Middle ...

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    Country Report

    Country Report

    Better For You Beverages in Israel

    Jun 2018

    Consumer awareness of the high levels of sugar contained in many beverages is rising. While this has been the case over the review period, in 2017 it received a boost in the form of a public campaign held by the Ministry of Health, which focused on ...

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    Country Report

    Country Report

    Better For You Packaged Food in Israel

    Jun 2018

    Companies are adjusting their products to suit health trends, decreasing sodium and sugar levels, as well as fat. Whilst they have been doing so for several years driven by consumer trends, during 2016 and 2017 the Ministry of Health accelerated this...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Israel

    Jun 2018

    FF sports drinks is likely to experience ongoing growth over the forecast period driven by the adoption of sport as a lifestyle habit rather than just a passing trend. Practising sports has been taken up by most Israelis regardless of age, gender or ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Israel

    Jun 2018

    Consumers are generally uninterested in fortified/functional packaged food. However, when it comes to dairy products this is very different; consumers consider dairy products a healthy source of protein and calcium and tend to check their nutritional...

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    Country Report

    Country Report

    Free From in Israel

    Jun 2018

    The veganism trend continues growing. Whilst the vegan population is still small, many consumers are influenced by their ideology and thus reduce their dairy and meat consumption. In addition, consumers are becoming more aware of lactose sensitivity ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Israel

    Jun 2018

    The growth of NH green tea accelerated over the review period, mainly driven by marketing efforts by leading player Wissotzky Tea (Israel) Ltd, and this is expected to continue throughout the forecast period. The company held an extensive campaign ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Israel

    Jun 2018

    High-fibre foods are becoming more popular amongst a wider consumer audience. High-fibre bread has been available in Israel for several years, especially since the Ministry of Health began encouraging consumption of high-fibre products as part of its...

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    Country Report

    Country Report

    Organic Beverages in Israel

    Jun 2018

    Organic tea, which holds strong value share of all organic beverages, grew impressively during the review period, with the strong growth expected to continue throughout the forecast period. This is mainly due to the increase in organic retailers; ...

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    Country Report

    Country Report

    Organic Packaged Food in Israel

    Jun 2018

    Organic food is still considered by many consumers as excessively expensive, only for “health fanatics”. Consumers that seek organic food generally focus on organic fresh produce, as there is some awareness and disapproval of pesticide use in ...

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    Country Report

    Country Report

    Health and Wellness in Israel

    Jun 2018

    Health and wellness has slowed in value terms in Israel, mainly due to the slowdown in major categories better for you and fortified/functional. As the health trend evolves and consumer knowledge deepens, their perception of various foods as healthy ...

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    Country Report

    Country Report

    Beer in Israel

    Jun 2018

    In 2017 companies focused their marketing activities on cultural events which raise awareness of their various brands. Beer festivals were a growing trend, with concerts by popular local musicians drawing large crowds and raising awareness of the ...

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    Country Report

    Country Report

    Cider/Perry in Israel

    Jun 2018

    Cider/perry witnessed significant changes over the review period. The entrance of two global brands, Strongbow and Somersby, dramatically increased the popularity of cider. Greater consumer awareness of cider is expected, as distribution continues to...

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    Country Report

    Country Report

    Alcoholic Drinks in Israel

    Jun 2018

    The alcoholic drinks market continued to grow in 2017, with several factors driving the ongoing development. First and foremost was the prevailing effect of the tax reform implemented in 2013, which led to premiumisation in several categories, such ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Israel

    Jun 2018

    Whilst RTDs/high-strength premixes are generally perceived by consumes as fun drinks, with sweet, light flavours, there has been little innovation for several years and 2017 was no exception. There are a limited number of flavours available and ...

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    Country Report

    Country Report

    Spirits in Israel

    Jun 2018

    The year 2017 witnessed a shift in spirit consumption with an ongoing change in consumer tastes and preferences, prompted mainly by the tax reforms of 2013 and 2015, which led to a drop in the prices of premium spirits. This considerable price ...

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