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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

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    Country Briefing

    Economy, Finance and Trade: Japan

    Jul 2017

    The Japanese economy continues to be the world’s third largest in US$ terms, but has been growing at a sluggish pace. The economy is expected to perform better in 2017, but risks to growth come from its ageing and diminishing population, which could ...

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    Country Briefing

    Business Dynamics: Japan

    Jul 2017

    As one of the most advanced economies globally, Japan has a well-developed digital landscape and a highly educated workforce. Nevertheless, its ageing and diminishing population is causing severe skills shortages that will persist in the long term. ...

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    Country Briefing

    Households: Japan

    Jul 2017

    Japan’s household market is increasingly dominated by single-person homes, as the population is ageing and Millennials delay marriage, amidst Japan’s weak economy and deteriorating job prospects. The country still witnesses a strong urbanisation ...

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    Country Report

    Air Treatment Products in Japan

    Jun 2017

    Air treatment products saw a return to volume growth in 2016 after two years of decline. The category’s expansion was largely attributable to the revival of cooling products, which saw sales bolstered by high temperatures, underpinned, according to ...

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    Country Report

    Dishwashers in Japan

    Jun 2017

    Built-in dishwashers is the largest category in Japan, representing 74% of total dishwashers volumes in 2016. These appliances target affluent consumers and are primarily found in houses and larger condominiums. At 17% of households, dishwasher ...

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    Country Report

    Food Preparation Appliances in Japan

    Jun 2017

    Food preparation saw volumes fall across all categories in 2016 except “other” food preparation appliances, which includes products such as smoothie makers, grinders, pasta makers, and electric mincers. Factors adversely affecting food preparation ...

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    Country Report

    Home Laundry Appliances in Japan

    Jun 2017

    Home laundry appliances recorded a 3% increase in volumes in 2016, reaching 4.6 million units. Like other major appliance markets in Japan, in 2015, home laundry appliances saw decline due to the early replacement of such items prior to the rise in ...

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    Country Report

    Irons in Japan

    Jun 2017

    Irons volumes fell by 4% in 2016 to reach 1.4 million units sold. In Japan, so-called “wrinkle-free” shirts are commonly worn by businessmen to remove the need to iron shirts on a daily basis. Manufacturers offer steamers, which are smaller in size ...

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    Country Report

    Large Cooking Appliances in Japan

    Jun 2017

    Large cooking appliances is dominated by built-in products, which accounted for 98% of total category volumes in 2016. With built-in appliances typically installed in new buildings, the performance of large cooking appliances is heavily influenced by...

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    Country Report

    Microwaves in Japan

    Jun 2017

    Having seen volumes rise in 2015, partly as a result of interest in new product developments targeting the growing consumer interest in steam cooking, microwaves volumes returned to decline in 2016. Nonetheless, the popularity of microwaves with ...

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    Country Report

    Consumer Appliances in Japan

    Jun 2017

    The Japanese consumer appliances market saw a return to volume growth in 2016, having seen sales suffer from the impact of the VAT increase implemented in April 2014. The significant rise in sales in 2013, as consumers rushed to purchase appliances ...

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    Country Report

    Personal Care Appliances in Japan

    Jun 2017

    Japan saw a strong home spa trend towards the end of the review period. In part, this resulted from women looking to save money on expensive spa treatments. However, the trend is also benefiting from the increasing female participation in the ...

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    Country Report

    Refrigeration Appliances in Japan

    Jun 2017

    In common with the broader Japanese appliances market, refrigeration appliances experienced a setback after the VAT increase in April 2014, anticipation of which stimulated the early replacement of appliances. A recovery was finally seen in ...

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    Country Report

    Small Cooking Appliances in Japan

    Jun 2017

    Growth rates varied considerably across small cooking appliances categories in 2016, with mini ovens and “other” standard coffee machines each seeing volumes rise by 7%, while breadmakers volumes fell by 8% and electric grills registered 6% decline. ...

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    Country Report

    Vacuum Cleaners in Japan

    Jun 2017

    Vacuum cleaners saw volumes fall by 1% in 2016, with most categories experiencing decline. More than 96% of Japanese households owned a vacuum cleaner in 2016, according to Euromonitor International’s Consumers data, leaving little potential for ...

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    Country Briefing

    Income and Expenditure: Japan

    Jun 2017

    The subdued performance of the Japanese economy over 2011-2016 weighed on growth of per capita gross income and spending in the country during this period. The weak economic backdrop is also influencing the behaviour of Japanese consumers and driving...

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    Country Report

    Adult Incontinence in Japan

    Jun 2017

    Adult incontinence recorded 5% current value growth in 2016 to reach JPY196 billion. Japan is well known for its aging society. According to Euromonitor International’s Consumer data, people aged 65 years and over accounted for 27% of the total ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Japan

    Jun 2017

    AFH tissue and hygiene saw slightly stronger current value growth than retail tissue and hygiene in 2016 as its sales rose to JPY134 billion. The 2% current value growth seen in AFH tissue and hygiene was slightly ahead of the CAGR for the review ...

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    Country Report

    Nappies/Diapers/Pants in Japan

    Jun 2017

    Nappies/diapers/pants stagnated in Japan at JPY226 billion in 2016, as the Chinese shopping spree in the category calmed down. Japanese manufacturers had benefited from a rather unexpected surge in demand from Chinese tourists, initially, and, ...

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    Country Report

    Tissue and Hygiene in Japan

    Jun 2017

    In 2016, Japan saw tissue and hygiene current value growth at below the level of the CAGR for the 2011-2016 review period as a whole. The decline of nappies/diapers/pants sales to Chinese consumers, resulting largely from increased production of ...

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