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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

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    Country Report

    Air Care in Japan

    May 2017

    Air care in Japan enjoyed further positive current value growth in 2016, generating a 2% increase over the course of the year. The main factors contributing to this growth were the development of a new consumer segment, women in their 20s and 30s, ...

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    Country Report

    Bleach in Japan

    May 2017

    2016 saw sales of bleach in Japan decline by 9% to JPY6.4 billion. The main factor driving this rather strong contraction in sales was the incorporation of bleach functions into other purpose-specific home care products in categories such as kitchen ...

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    Country Report

    Dishwashing in Japan

    May 2017

    Dishwashing in Japan recorded 1% current value growth in 2016 to reach sales of JPY70.0 billion. Automatic dishwashing tablets increased by 2% in current value in 2016, supporting overall growth in dishwashing in the process. The flagship brands in ...

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    Country Report

    Home Insecticides in Japan

    May 2017

    Home insecticides in Japan recorded a 1% increase in current value terms to reach sales of JPY127.9 billion in 2016, a considerable improvement on the 4% current value decline registered in the category in 2015. Summer 2016 was fairly warm in Japan, ...

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    Country Report

    Laundry Care in Japan

    May 2017

    Laundry care in Japan recorded 3% current value growth in 2016 as sales reached JPY496.6 billion, a slower performance than the 4% current value growth registered in the category during 2015. This growth was due to the shift towards value-added ...

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    Country Report

    Home Care in Japan

    May 2017

    Home care in Japan saw healthy growth in current value terms in 2016. This growth was spurred by the general tendency to opt for premium products among Japanese consumers. Dynamic categories such as air care and laundry care benefited the most in ...

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    Country Report

    Polishes in Japan

    May 2017

    Polishes in Japan recorded sales of JPY4.8 billion in 2016, the result of a 2% decline over the course of the year as overall demand decreased in all polishes categories, including floor polish, furniture polish, metal polish and shoe polish. The ...

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    Country Report

    Surface Care in Japan

    May 2017

    Surface care grew by 1% in current value to reach sales of JPY120.7 billion in 2016, a rate of growth which was in line with the 1% current value growth recorded in the category during 2015. Because of increasing number of women in the Japanese ...

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    Country Report

    Toilet Care in Japan

    May 2017

    Toilet care recorded value sales of JPY41.1 billion in 2016 as static growth was recorded in current terms. The number of households in the country is increasing, surpassing the 53 million mark in 2016, indicating that the number of toilets in use in...

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    Strategy Briefing

    Global Economic Forecasts: Q2 2017

    May 2017

    The global economy gained speed in Q4 2016 and expanded by 3.3% year-on-year. The growth momentum is anticipated to persist throughout 2017. We expect the world GDP growth to pick up from 3.2% in 2016 to 3.5% in 2017 and 3.6% in 2018. Emerging ...

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    City Review

    Nagoya City Review

    May 2017

    Japan's manufacturing power base, Nagoya, is the third largest metropolis by economic size in the country. However, similar to the nationwide trend, the city's negative natural increase and weak immigration pose the greatest challenges to its future ...

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    Country Briefing

    Natural Resources: Japan

    May 2017

    Although Japan’s energy efficiency is the second highest in Asia Pacific, as a leading industrialised nation, the country is also the third largest emitter of greenhouse gases globally. Furthermore, its geography means that it has somewhat low ...

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    City Review

    Osaka City Review

    May 2017

    Japan's second metropolis of 19 million people is struggling to revitalise its economic vigour. Osaka continues to lose out to Tokyo in business services' concentration, and also lacks a manufacturing edge of Nagoya, with locally-based electronics ...

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    Country Report

    Better For You Beverages in Japan

    May 2017

    Better for you beverages contracted by 3% in retail value terms in 2016. This is mainly due to the shrinkage of reduced sugar carbonates, which lost consumers to other healthy beverages, such as RTD tea and flavoured bottled water. Flavoured bottled ...

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    Country Report

    Better For You Packaged Food in Japan

    May 2017

    With Japan becoming an ageing society, the Japanese became more concerned about their health. There was an increase in the number of TV programmes featuring health and well-being, which had a strong effect on consumers’ diets and lifestyles. ...

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    Country Report

    Fortified/Functional Beverages in Japan

    May 2017

    Although new legislation for functional health claims for food and beverages was introduced in 2015, the category was not so stimulated by this new legislation, resulting in a decline in 2016. While FOSHU certification has long been available in ...

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    Country Report

    Fortified/Functional Packaged Food in Japan

    May 2017

    FF packaged food saw 4% current value growth in 2016, thanks to the introduction of Food with Function Claims (FFC) certification as well as growing consumer health concerns. While FOSHU certification has long been available in Japan for those ...

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    Country Report

    Free From in Japan

    May 2017

    Japanese consumers gradually became more concerned about the negative effects of certain types of food towards the end of the review period, as more information was seen in the media. Some media featured scientific proof of the negative effects while...

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    Country Report

    Naturally Healthy Beverages in Japan

    May 2017

    Naturally healthy beverages grew by less than 1% in retail value terms in 2016. With consumers becoming more health conscious, they migrated from beverages that contain higher amounts of sugar, such as carbonates and juice, to healthier options, ...

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    Country Report

    Naturally Healthy Packaged Food in Japan

    May 2017

    Naturally healthy packaged food saw 5% value growth in 2016. Growth was mainly due to growing consumer awareness about health, especially among consumers who are concerned about the artificial ingredients in fortified/functional packaged food and who...

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