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Consumer Lifestyle

Consumer Lifestyles in Japan

Already wracked by deflation and slow growth, Japan and Japanese consumers suffered another economic blow in 2011 as a result of the Fukushima incident. Generally, the disaster led to many consumers to examine their consumption habits and, in some ...

Jan 2013 | US$1,900| Add to cart | View details

Statistical Reference Handbook

International Marketing Data and Statistics 2013

International Marketing Data and Statistics 2013 is one of Euromonitor’s best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries.

Nov 2012 | US$475| View details

Consumer Lifestyle

Consumer Lifestyles in Japan

Already wracked by deflation and slow growth, Japan and Japanese consumers suffered another economic blow in 2011 as a result of the Fukushima incident. Generally, the disaster led to many consumers to examine their consumption habits and, in some ...

Nov 2012 | US$1,900| Add to cart | View details

Strategy Briefing

Consumer Buying Behaviour in the Recession: Global Online Survey

In the midst of the global downturn, with consumers facing job losses and rising prices, which purchasing criteria are they prioritising and how have their shopping habits changed? This new global report analyses the results of Euromonitor ‘s 2011 ...

Jan 2012 | US$2,600| Add to cart | View details

Statistical Reference Handbook

Asian Marketing Data and Statistics

Asian Marketing Data and Statistics is a valuable reference book. It has hard to research demographic, economic and marketing statistics for 47 Asian countries. A broad range of data are researched over 28 years. The research includes home ...

Jun 2011 | US$475| View details

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details

Future Demographic

Japan in 2030: The Future Demographic

Japan is in the midst of a demographic crisis - the population is both ageing and shrinking. The number of “very elderly” (80+) will nearly double between 2010 and 2030 and the average age of the population is the highest in the world. Unlike many ...

Mar 2010 | US$900| Add to cart | View details

Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook