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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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    Country Report

    Packaged Food in Japan

    Dec 2016

    The Japanese population is seeing significant decline, with a falling birth rate and a growing population of elderly people, which continued to have an influence on the packaged food environment in 2016. Sales of baby food were negatively impacted by...

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    Country Profile

    Japan: Country Profile

    Nov 2016

    The Japanese recovery and progress with reflation appears to have stalled. Public spending and housing investment are to be the only forces driving the economy. An improving labour market and a fiscal stimulus launched in August could provide ...

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    Country Report

    Computers and Peripherals in Japan

    Nov 2016

    Computers are struggling, with demand declining due to strong competition from smartphones. A growing number of consumers do not feel the need to own computers, as their smartphone can be used to browse websites, interact via social media and buy ...

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    Country Report

    Home Audio and Cinema in Japan

    Nov 2016

    Home audio and cinema was impacted heavily by consumers increasingly utilising smartphones as all-round entertainment hubs and by improved functionality in both smartphones and wireless speakers. Wireless speakers are notably increasingly offering ...

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    Country Report

    Home Video in Japan

    Nov 2016

    LCD TVs struggled following a sales surge prior to the review period in 2010, when retail volume grew by 82% due to the Eco-point programme, with this offering government incentives for those buying more energy efficient televisions. Sales were also ...

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    Country Report

    Imaging Devices in Japan

    Nov 2016

    Imaging devices are continuing to see sharp retail volume sales decline, as Japanese consumers increasingly switch to using smartphones for image capture. Smartphones greatly improved the quality of their built-in cameras during the review period, ...

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    Country Report

    In-Car Entertainment in Japan

    Nov 2016

    In-car entertainment continued to see a sharp retail volume decline at the end of the review period, with 6% decline in 2016 being slightly sharper in comparison to the review period CAGR. These products are being impacted by a number of factors. ...

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    Country Report

    Mobile Phones in Japan

    Nov 2016

    The switch from feature phones to smartphones intensified at the end of the review period, following new government legislation from May 2015. This required all smartphones and tablets to be sold with SIM cards unlocked if requested by consumers. In ...

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    Country Report

    Consumer Electronics in Japan

    Nov 2016

    Consumer electronics saw annual retail volume decline throughout the review period. This was linked to consumers' economic uncertainty, population decline and an ongoing shift towards smartphones as an all-in-one device. Smartphones are increasingly ...

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    Country Report

    Portable Players in Japan

    Nov 2016

    Portable players are facing strong competition from smartphones, which are increasingly used to play music, view videos, stream content and read e-books. The widening ownership of smartphones and the improving functionality and battery life offered ...

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    Country Report

    Wearable Electronics in Japan

    Nov 2016

    Following the launch of Apple Watch in 2015, smart wearables gained the dominant position in wearable electronics in 2016, more than doubling share from 37% in 2015 to reach 77% of retail volume. Smart wearables are also benefiting from a strong ...

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    Strategy Briefing

    Global Economic Forecasts: Q4 2016

    Nov 2016

    The victory of Donald Trump in the US presidential elections is another political shock to the economies of the developed world. The real impact of the new leadership to the fundamentals of the US economy will show once some new policies start to be ...

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    Country Briefing

    Natural Resources: Japan

    Nov 2016

    Land and minerals are scarce resources in Japan, although the country is a global major consumer of food, energy and raw materials. The agricultural sector is shrinking, as a result of lower food consumption and high production costs. The closure of ...

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    Country Report

    Adult Mouth Care in Japan

    Nov 2016

    Adult mouth care in Japan grew by 1% in current value terms in 2016 to reach sales of JPY21 billion....

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    Country Report

    Analgesics in Japan

    Nov 2016

    Analgesics in Japan recorded healthy current value growth of 3% in 2016 to exceed sales of JPY164 billion. Topical analgesics/anaesthetic commanded a 61% share of overall analgesic value sales, with systemic analgesics accounting for the remaining ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Japan

    Nov 2016

    Cough, cold and allergy (hay fever) remedies in Japan registered current value growth of 2% in 2016 to approach sales of JPY252 billion. Antihistamines/allergy remedies, nasal sprays, oral decongestants and nasal decongestant plasters all posted ...

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    Country Report

    Dermatologicals in Japan

    Nov 2016

    In 2016, dermatologicals in Japan posted current value growth of 2% to reach sales of JPY144 billion. Sales were largely driven by increased opportunities for outdoor activities. According to Euromonitor International’s travel research, the number of...

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    Country Report

    Digestive Remedies in Japan

    Nov 2016

    Digestive remedies remained on a downward trajectory in 2016, posting a current value decline of 1%, with sales falling to JPY106 billion. In addition to the falling population, the category continued to be adversely affected by consumers adopting ...

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    Country Report

    Eye Care in Japan

    Nov 2016

    Eye care in Japan registered healthy current value growth of 4% in 2016, driven by a strong 11% increase in sales in allergy eye care as a result of problems caused by pollen during the spring 2016. Standard eye care, which accounted for an 87% share...

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    Country Report

    Herbal/Traditional Products in Japan

    Nov 2016

    Herbal/traditional products in Japan posted current value growth of 1% in 2016 to reach sales of JPY382 billion. While herbal/traditional cough, cold and allergy (hay fever) remedies, herbal/traditional dermatologicals and herbal/traditional dietary ...

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