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Japan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan.

Japan StatisticsConsumer Lifestyles in Japan

Japan Country BriefingsFuture Demographics: Japan in 2030

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          Country Report

          Bags and Luggage in Japan

          Jul 2016

          Inbound tourists have become a key driver of sales of bags and luggage in Japan. The number of inbound tourists reached almost 20 million in 2015, up from just nine million in 2010. In 2016, growth in the number of tourists continued, supported by ...

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          Country Report

          Jewellery in Japan

          Jul 2016

          Jewellery in Japan is a mature category, having already reached its peak due to an ongoing decline in the Japanese population. Nevertheless, in 2016, it continued to record positive growth thanks to an increase in the number of inbound tourists. The ...

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          Country Report

          Personal Accessories in Japan

          Jul 2016

          Personal accessories in Japan is a very mature market, offering limited potential for strong growth due to the falling Japanese population. With a low fertility rate, the number of children and young people have declined dramatically, while the ...

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          Country Report

          Watches in Japan

          Jul 2016

          Value sales of watches in Japan continued to increase in 2016, with the category recording growth of 9% in current terms despite a 5% decline in volume terms. This performance can be attributed to the strong sales growth of high-end mechanical and ...

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          Country Report

          Writing Instruments in Japan

          Jul 2016

          In 2016, writing instruments recorded modest current value growth of 2%. Consumers are showing a stronger interest in high quality writing instruments. After the global economic crisis, a large number of Japanese companies stopped supplying writing ...

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          Country Briefing

          Business Dynamics: Japan

          Jul 2016

          Japan’s commercial landscape is somewhat constrained by cultural business practices, but it is still a leading innovator in the technology sector. A high tax rate weighs on businesses, whilst relatively elevated wages can adversely impact ...

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          Country Briefing

          Households: Japan

          Jul 2016

          Japanese households are well connected digitally and provide an attractive market for durables. However, households are small, both in rooms and person numbers, meaning demand is primarily focused on space-conscious appliances. The family market ...

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          Country Report

          Spectacles in Japan

          Jul 2016

          Spectacles continued to record slow but positive current value growth in 2016 at 2%. An ageing population continued to drive the growth in spectacles, despite the decline in the Japanese population. There is a rising number of old people who require ...

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          Country Report

          Cat Food in Japan

          Jul 2016

          Cat food is expected to see ongoing steady retail volume and current value growth in 2016, with an increase of 2% and 4% respectively. Sales are benefiting from ongoing growth in the pet cat population, which is expected to increase by 1% in 2016 and...

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          Country Report

          Dog Food in Japan

          Jul 2016

          2016 is expected to see ongoing retail volume decline for dog food, with a further drop of almost half a percentage point, although current value sales are expected to rise by almost 1%. Ongoing retail volume decline will be due to a further drop in ...

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          Country Report

          Other Pet Food in Japan

          Jul 2016

          "Other" pet food is expected to continue to see sales decline in 2016, with a drop of 1% in retail volume and current value terms. This will chiefly be due to ongoing decline in the pet bird, fish and reptile populations. These pets are being ...

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          Country Report

          Pet Care in Japan

          Jul 2016

          Sales at the start of the review period were impacted heavily by economic uncertainty in the wake of the 2011 Japanese earthquake, with many consumers seeking to economise wherever possible. The end of the review period however saw a slight rise in ...

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          Country Report

          Pet Products in Japan

          Jul 2016

          Pet products is expected to see ongoing slow current value growth in 2016 at less than 1%. Sales will benefit from an increasingly proactive approach to pet health, supporting ongoing good growth for pet dietary supplements. Growth will also benefit ...

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          Country Report

          Contact Lenses in Japan

          Jul 2016

          Contact lenses continued to record slow positive growth of 2% in current value terms in 2016, reaching ¥304 billion. There was a marginal decrease in the pace of growth in 2015, due to the slow recovery from the tax hike in VAT implemented in April ...

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          Country Briefing

          Economy, Finance and Trade: Japan

          Jul 2016

          As the world’s third largest economy, Japan’s lacklustre economic progression has weighed on global output. Natural disasters have increased government spending, further squeezing public finances. The highest public debt ratio globally is a major ...

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          Country Briefing

          Digital Consumer – Connected Commerce: Japan

          Jun 2016

          The high penetration of smartphones, high speed and stable internet across the nation, continuing growth in low cost smartphones, and active communication via social networks have all led to Japanese consumers having a lifestyle where they engage ...

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          Country Briefing

          Digital Consumer - Landscape: Japan

          Jun 2016

          Japan’s IT infrastructure is among the most advanced in the world. Connection speeds rank among the fastest, with high broadband and mobile connectivity. The country is deploying WiGig and Internet-of-Things technology, supporting further use of the ...

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          Country Report

          Consumer Foodservice By Location in Japan

          Jun 2016

          Consumer foodservice in travel developed with the tourism growth, driven by record-breaking numbers of inbound tourists. Japan has welcomed nearly 20 million foreign tourists in 2015, and the travel industry is expecting even more to come towards the...

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          Country Report

          Fast Food in Japan

          Jun 2016

          Fast food in Japan grew by 2% in current value terms to reach ¥4,658 billion in 2015, with robust 3% and 1% growth in outlets and transactions respectively. The largest category, convenience store fast food, which accounted for a 67% value share of ...

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          Country Report

          Full-Service Restaurants in Japan

          Jun 2016

          Whilst the total outlet numbers saw a slight decline and transactions stagnated, full-service restaurants in Japan registered a 2% value increase to reach ¥10,199 billion in 2015. Full-service restaurants in Japan is a market where chained stores ...

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