Market Research Japan

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Country Report

Toys and Games in Japan

Economic growth turned negative in 2011, with GDP growth declining by 1%. This was partly caused by the East Japan Earthquake which impacted the economy after March 2011. The high exchange rate of the yen against US dollars and the euro also ...

Aug 2012 | US$1,100| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

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Statistical Reference Handbook

Japan

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Toys and Games in Japan

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

Books more ›

Consumer Asia Pacific and Australasia 2013

Retail Trade International

World Environmental Databook