Market Research Japan

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Country Report

Consumer Health in Japan

Although the exact number of pollen allergic people is unknown, the Ministry of Health, Labour and Welfare quotes a research study that approximately one third of Japan population is afflicted with pollen allergy, with recognised symptoms including a...

Apr 2012 | US$2,400| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

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Statistical Reference Handbook

Japan

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Consumer Health in Japan

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

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Consumer Asia Pacific and Australasia 2013

Retail Trade International

World Environmental Databook