Market Research Japan

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Country Report

Beauty and Personal Care in Japan

Beauty and personal care products, especially premium brands, saw a decline in sales. With slow economic recovery, consumers suspended purchases of premium brands in 2011. The great east Japan earthquake in March further exacerbated the market ...

Aug 2012 | US$2,400| Add to cart | View details ›

Strategy Briefing

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

As global attitudes on youth, middle-age and the elderly have altered, the traditionally-perceived boundaries of age-appropriate lifestyles, behaviours and preferences are blurring, making it more difficult for marketers to stereotype consumers along...

Apr 2011 | US$2,600| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

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Statistical Reference Handbook

Japan

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Beauty and Personal Care in Japan

Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

Books more ›

Consumer Asia Pacific and Australasia 2013

Retail Trade International

World Environmental Databook