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Fragrances

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Country Report

Fragrances in Home Care in Japan

In japanese home care, floral, especially rose fragrances, are popular. Fruit, citrus and other green fragrances, especially in combinations, are also common. In home care, the ideas evoked by fragrances are more important than the fragrance itself. ...

Oct 2011 | US$900| Add to cart | View details ›

Country Report

Fragrances in Hair Care in Japan

Many consumers in Japan focus more on functionality of hair care products rather than aroma. Particularly, in hair salons, customers have little choice for aroma, but aroma is gaining more importance especially among younger generations. Soft and ...

Oct 2011 | US$900| Add to cart | View details ›

Country Report

Fragrances in Bath and Shower in Japan

The Japanese have traditionally used little fragrance or kept to what are called ‘soap’ aromas (floral and fresh/floral) in their bar soaps. Citrus and green scents are traditional aromas in bath additives. Such traditional fragrances remain very ...

Jun 2011 | US$900| Add to cart | View details ›

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