Market Research Japan

Filter Results

Total: (2)

by Product Type
- Reports (2)
  - Country Reports (1)
  - Strategy Briefings (1)
by Date
- Last Year (1)
- More than a Year (1)

Filter Summary

Country Report

Consumer Electronics in Japan

The Japanese consumer electronics industry experienced a weak performance in 2011. The most important driver of performance was the end of the eco-point system, a government incentive to encourage consumers to purchase eco-friendly consumer ...

Oct 2012 | US$1,900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›