Market Research Japan

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Country Report

Fast Food in Japan

While many industries suffered as a result of consumers’ tendency to cut down their spending, fast food faced a positive impact of the March 2011 earthquake. At the same time as they looked for economy options, consumers accelerated their tendency to...

Sep 2012 | US$900| Add to cart | View details ›

Strategy Briefing

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

The new generation, encompassing today's tweens and teenagers, have never had it so good. Brand-conscious, tech-savvy, old before their years and equipped with generous incomes that are almost entirely discretionary, they are an increasingly ...

Feb 2011 | US$2,600| Add to cart | View details ›

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Statistical Reference Handbook

Japan

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Fast Food in Japan

Make Way for Generation Z: Marketing to Today’s Tweens and Teens

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Consumer Asia Pacific and Australasia 2013

Retail Trade International

World Environmental Databook