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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

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Country Report

Travel Retail in Japan

Recovering from the global recession, travel retailers expected good improvements in sales of outbound and domestic travelling products in 2011. However, Japan was hit by one of the most powerful earthquake in world history in March and travelling ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Car Rental in Japan

A steady growth of car rental was disturbed by low domestic travelling demand caused by the Tohoku earthquake that hit in March. In 2011 sales totalled ¥374.9 billion, a decrease of 3% compared with the previous year. The business sector experienced ...

Dec 2012 | US$900| Add to cart | View details ›

Country Report

Health and Wellness Tourism in Japan

The spa holiday is a Japanese tradition. Although its popularity has somewhat deteriorated, it still accounts for a large share of domestic travelling, thus spas continued to dominate health and wellness tourism in Japan, holding 98% of value sales ...

Dec 2012 | US$900| Add to cart | View details ›

Statistical Reference Handbook

International Marketing Data and Statistics 2013

International Marketing Data and Statistics 2013 is one of Euromonitor’s best-selling reference books. Now in its 36th edition the book has hard to find demographic, economic and marketing statistics for 160 non-European countries.

Nov 2012 | US$475| View details ›

Country Report

Cat Food in Japan

Volume sales of cat food in Japan declined by 1% during 2011. Although Japan’s pet cat population recorded a massive drop during 2009 and 2010, declining by an average of 6% per year, although the number of cats being kept as pets in Japan remained ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Dog Food in Japan

Value sales of dog food declined by 5% during 2011. As Japan’s economic recovery proceeds slowly, many consumers traded down from premium dog food to economy dog food. Volume sales of dog food also declined by 4% in 2011. This was mainly due to the ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Other Pet Food in Japan

Value sales of other pet food declined by 2% in Japan during 2011. 77% of value sales in other pet food in 2011 was generated by fish food and the declining demand for fish food had a negative effect over aggregate value sales in other pet food. ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Pet Care in Japan

Sales of pet care in Japan declined in both volume and value terms during 2011. The declining number of cats and dogs being kept as pets in Japan since the global economic crisis first struck in 2008 has had a negative effect on sales of pet food. In...

Nov 2012 | US$1,900| Add to cart | View details ›

Country Report

Pet Products in Japan

Pet care in Japan increased in value by 4% in 2011. Japanese consumers are increasingly treating their pets as if they were their own children and this is leading to higher expenditure on pet products. According to the Japan Pet Food Association, the...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Cigarettes in Japan

Volume sales of cigarettes declined by 10% while value sales increased by 16% in 2011. With tax increase in October 2010, consumers reduced the frequency of their smoking to economise on spending and volume sales declined sharply in 2011. In October ...

Nov 2012 | US$900| Add to cart | View details ›

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