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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

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Country Report

Cigars in Japan

Value sales of cigars declined by -6% in 2011. Cigars have been a niche market in Japan and the sales have not caught up since the huge decline experienced in 2008. With slow economic recovery, consumers are downgrading their premium cigars to ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Smokeless Tobacco in Japan

Chewing tobacco and snuff have never been popular in Japan. Although smokeless tobacco is legally sold, its distribution is limited to certain tobacco specialists. Chewing tobacco and snuff are often socially unacceptable in Japanese society and thus...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Smoking Tobacco in Japan

Pipe and RYO tobacco in Japan have been niche categories with their joint value sales accounting for less than 0.02%. Pipe smoking has been popular among older men and it is often associated with seniority and a masculine image. On the other hand, ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Tobacco in Japan

On 11 March 2011, the Tohoku region of Japan experienced a massive earthquake which set off a tsunami. This dual disaster resulted in widespread and severe destruction. Japan Tobacco Inc’s production facilities were severely affected and were forced ...

Nov 2012 | US$1,900| Add to cart | View details ›

Consumer Lifestyle

Consumer Lifestyles in Japan

Already wracked by deflation and slow growth, Japan and Japanese consumers suffered another economic blow in 2011 as a result of the Fukushima incident. Generally, the disaster led to many consumers to examine their consumption habits and, in some ...

Nov 2012 | US$1,900| Add to cart | View details ›

Country Report

Bags and Luggage in Japan

Consumer lifestyle and spending habits are having a direct impact on bags and luggage sales in Japan. One such category seeing a higher rate of decline over the review period was duffle bags. Consumers are still going to the gym or doing sports after...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Jewellery in Japan

Jewellery sales witnessed a rebound in 2012. Part of the reason stems from rising gold prices. That said, real jewellery is seeing a reversal in fortune as these pieces are again viewed as investment pieces that can be passed on to future ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Personal Accessories in Japan

A moderate decline in personal accessories sales was seen overall in 2012, but the industry was still given some hope after experiencing its best-performing year since 2009’s global credit crunch. However, ongoing economic concerns have yet to lift ...

Oct 2012 | US$1,100| Add to cart | View details ›

Country Report

Watches in Japan

Sales of watches in Japan registered a current value growth of less than 2% in 2012. Following a decline in sales in 2011 as consumers cut back on unnecessary spending post-March 2011’s earthquake and tsunami disaster, sales rebounded in 2012 as ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Writing Instruments in Japan

Ironically, the slight improvement in writing instruments sales in 2012 can be attributed to the stagnating economy. Since the economic situation has been challenging for a number of years, companies in Japan started tightening their expenses for ...

Oct 2012 | US$900| Add to cart | View details ›

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