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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

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Country Report

Country Report

Country Report

Country Report

Eyewear in Japan

The overall performance of the eyewear market was characterised by much fiercer competition as the global credit crunch negatively affected the demand for both contact lenses and spectacles. The entry of economy brands into the market and the ...

Jul 2010 | US$1,900| Add to cart | View details

Country Report

Spectacles in Japan

The market for spectacles in Japan continues to exhibit positive performance (which is characterised by intense competition as a result of the recent entry of economy brands), the dictates of fashion (which require manufacturers to conform to latest ...

Jul 2010 | US$900| Add to cart | View details

Country Report

Contact Lenses in Japan

Growth in demand in the contact lenses market remains positive. Sales are increasingly directed towards coloured lenses, which are becoming a fashion accessory, especially among younger consumers. Lenses with improved functionality are also proving ...

Jul 2010 | US$900| Add to cart | View details

Future Demographic

Japan in 2030: The Future Demographic

Japan is in the midst of a demographic crisis - the population is both ageing and shrinking. The number of “very elderly” (80+) will nearly double between 2010 and 2030 and the average age of the population is the highest in the world. Unlike many ...

Mar 2010 | US$900| Add to cart | View details

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Books more ›

Statistical Reference Handbook

Statistical Reference Handbook

Statistical Reference Handbook