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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

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Country Report

Home Audio and Cinema in Japan

The key highlight for 2011 was the decline in home cinema and speaker systems. The 19% volume decline in 2011 represented a reversal of growth compare with the previous year’s 18% increase. This was largely due to volume sales of televisions being ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

In-Car Entertainment in Japan

In-Dash Media Players in Japan registered a deteriorated performance in 2011, experiencing a -12% volume sales contraction to 5,443 million units. This adverse performance emerged due to the end of the Eco-point system for automotive use, decreasing ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Mobile Phones in Japan

The proliferation of smartphones ignited in Japan in 2011. Smartphones saw growth of 171% in volume terms in 2011 as the new niche became increasingly crowded. With the growing popularity of social networking sites such as Facebook and Mixi, ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Electronics in Japan

The Japanese consumer electronics industry experienced a weak performance in 2011. The most important driver of performance was the end of the eco-point system, a government incentive to encourage consumers to purchase eco-friendly consumer ...

Oct 2012 | US$1,900| Add to cart | View details ›

Country Report

Televisions and Projectors in Japan

The key highlight for 2011 was the end of the digital switchover, which was phased in from 2006, and lasted until 2011. Consumers who were not digital ready made last-minute purchases as a result. This was further fuelled by government incentives to ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Video Players in Japan

The Japanese video players category posted an improved performance in 2011, experiencing a 5% volume increase to over nine million units. This positive performance emerged thanks to the completion of digital the switchover, which drove up television ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Computers and Peripherals in Japan

The key highlight for 2011 was the strong growth of the tablets and other portable computers category. With the launch of Apple’s iPad 2 and the introduction of Android OS tablets from numerous manufacturers, tablet sales reached 48 million units in ...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Imaging Devices in Japan

The key highlight for 2011 was the duel impacts of Japanese earthquake and flooding in Thailand. Given that imaging devices are luxury products, Japanese consumers refrained from purchasing these devices for self-restraint: jishuku. The timing of the...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Portable Players in Japan

Portable multimedia players continued to grow by 3% in volume terms in 2011. This represented a slowdown in growth compared with a 41% volume CAGR over the review period as a whole. This slowdown was driven by increasing penetration of smartphones ...

Oct 2012 | US$900| Add to cart | View details ›

Statistical Reference Handbook

Consumer Asia Pacific and Australasia 2013

This reference book will help you to identify consumer market trends in Asia Pacific and Australasia. It has market size statistics for hundreds of consumer products in 14 countries in the region. There are six years of historic data(2006-2011) ...

Oct 2012 | US$600| View details ›

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