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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

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Country Report

100% Home Delivery/Takeaway in Japan

After the March 2011 earthquake, home meal replacement in general increased in popularity as consumers became inclined to avoid cooking at home with the aim of saving energy, as well as being in fear of another possible earthquake and fallout blaze ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Cafés/Bars in Japan

The mood of voluntary self-restraint – jishuku – after the March 2011 earthquake impacted the cafés/bars category. For several months after the earthquake consumers stayed indoors and avoided parties, due to the extent of suffering in the Tohoku ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Foodservice By Location in Japan

All locations in the consumer foodservice industry saw declining outlet numbers in 2011. The prolonged economic recession and mood of self-restraint among consumers dealt a further blow to the industry. Chained operators tried to rationalise their ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Japan

While many industries suffered as a result of consumers’ tendency to cut down their spending, fast food faced a positive impact of the March 2011 earthquake. At the same time as they looked for economy options, consumers accelerated their tendency to...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Full-Service Restaurants in Japan

2011 was a challenging year for full-service restaurants. The mood of voluntary self-restraint – jishuku – permeated Japanese society after the March 2011 earthquake, causing consumers to refrain from dining out. Also, there were two major food ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Foodservice in Japan

The earthquake of March 2011 dealt a blow to the consumer foodservice industry in Japan. For a couple of months after the earthquake Japanese consumers stayed indoors and avoided restaurants and bars due to the extent of suffering in the Tohoku ...

Sep 2012 | US$1,900| Add to cart | View details ›

Country Report

Self-Service Cafeterias in Japan

Towards the end of the review period self-service cafeterias focused on udon grew remarkably, driven by aggressive expansion of Marugame Seimen by Toridoll Corporation and Hanamaru by Hanamaru Inc. Being accepted by a wide range of consumers, ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Street Stalls/Kiosks in Japan

Street stalls/kiosks continued to show a current value terms decline, falling by 2% in 2011. As consumers tended to curtail expenditure while they were out, street stalls/kiosks seemed less appealing. The dominant street kiosk format is located at ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Surface Care in Japan

Surface care continued to contract in 2011, registering a 1% current value decline. The decline was attributable not only to demographic shifts (such as the population decrease), but also to the shift of consumers’ mind set. Due to the growing number...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Toilet Care in Japan

Toilet care, which remained fairly static over the review period, showed remarkable growth in 2011. It increased by 5% in current value terms, as the introduction of new products stimulated sales. Newly-launched products such as Look Mamepika and ...

Sep 2012 | US$900| Add to cart | View details ›

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