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 Market Research for Japan

Euromonitor publishes reports on industries, consumers and demographics in Japan.

  • Industry specific reports offer insight into market size and market share in Japan; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Japan report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Japan in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Japan statistics factfile.

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Country Report

Air Care in Japan

Whilst air care products have long been perceived as eliminating odour, there are an increasing number of consumers who want to enjoy fragrance in their everyday lives. These consumers, mainly young females, not only purchase fragrance-added fabric ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bleach in Japan

Sales of bleach increased by a negligible amount in current value terms in 2011. Despite this positive growth, the growth rate slowed. The slow growth of the category can be explained by the fact that consumers spent less time on household chores due...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Dishwashing in Japan

Dishwashing, which contracted by 6% in current value terms in 2010, remained static in 2011. The better performance of the category was mainly due to the better performance of hand dishwashing, which was rejuvenated by the growing popularity of ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Insecticides in Japan

The demand for home insecticides is primarily related to seasonal factors. When the spring/summer comes, from April to September in Japan, the season generates the majority of sales in home insecticides. In 2010, the extremely hot and long summer was...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Laundry Care in Japan

Laundry care increased by 5% in current value terms in 2011. This growth was mainly derived from the growth of concentrated liquid detergents and fabric softeners. Recently-launched ultra-concentrated liquid detergents, as well as fragranced products...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Home Care in Japan

Sales of home care products continued to increase in 2011, despite the fact that consumers’ efforts to save energy after the March 2011 earthquake had a negative impact on some home care categories. Although a trend of spending less time on cleaning ...

Sep 2012 | US$2,400| Add to cart | View details ›

Country Report

Polishes in Japan

Consumer demand for polishes declined in 2011, as people became busier, this restricted the time consumers allocated to household chores which were seen as time-wasting activities. Instead consumers focused on preventing dirtying up floors and shoes ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Wipes in Japan

Wipes sales stagnated in 2011 due to on-going commoditisation and the shift towards cheaper alternatives as a result of falling living expenses. However, sales of starter-kits (dry electro-static), wet floor wipes and general purpose wipes increased ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Away-From-Home Tissue and Hygiene in Japan

Demographic shifts impacted AFH products in 2011. While the decrease in the Japanese population resulted in AFH tissue volume sales falling by 1%, the rapid increase in the number of elderly people resulted in AFH incontinence volume sales increasing...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Cotton Wool/Buds/Pads in Japan

The polarisation of demand accelerated in cotton wool/buds/pads in 2011. Whilst some consumers were willing to pay extra for better quality products, many others downgraded to cheaper alternatives in the midst of the uncertain economic situation. ...

Aug 2012 | US$900| Add to cart | View details ›

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