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Global Briefing

Japanese Companies in Soft Drinks

Nov 2011

Price: US$2,000

About this Report

About this Report

Japanese companies have tasted the fruits of acquisitions since 2008, and have seen their shares increase and their portfolios and geographic coverage expand. Kirin’s recent acquisition of Brazilian brewer Schincariol was a milestone in terms of Japanese companies’ efforts to enter Latin America. They are on the right track onto the globalisation road. The challenge is to integrate acquired businesses successfully and to transfer their expertise and R&D into the local markets effectively.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Strategic Evaluation

Key facts: A wide range of industries but reliance on Japan

Japanese companies enjoy value position in soft drinks

Major Japanese companies combined net revenues in 2010

The share of food and beverages in corporate sales 2010

Japanese companies face significant domestic challenges

Impact of the natural disaster and nuclear scare in Japan 2011

Japanese companies share top line development strategies

SWOT: Major Japanese soft drinks companies

Competitive Positioning

Acquisition-led strategy continues but challenges grow

Suntory outperforms its counterparts globally over 2009-2010

Japanese companies making incremental value share gains

Asahi: seeking Chinese partnership to profit from large population

Market Assessment

Overview of Japanese companies’ soft drinks offerings

Suntory rapid diversification into a wider range of soft drinks

Suntory: China, India and Indonesia deserve close look

Asahi: P&N acquisition to boost fruit/vegetable juice ranking

Kirin: brand new attempt to enter Latin America

Summary of market assessment

Acquisition-Led Expansion Strategy

Insight: Japanese companies M&A and surrounding issues

Globalisation timeline: Following each other’s footsteps

Destination: Australasia, Europe, Latin America then global?

Japanese companies facing competition on three fronts

Case study: Suntory – Australasia, Europe, global?

Orangina Schweppes an investment vehicle for Suntory

Will Suntory buy Danone’s water?

Case study: Asahi - Australasia remains the focus

Asahi splashed out substantially for Australasian acquisitions

Impact of P&N and Charlie’s Group acquisition

Japanese companies changed Australasia’s soft drinks landscape

Case study: Kirin – Australasia, China, Brazil

Kirin made equity investment but no outright buyout in 2009-2010

Kirin venturing into Brazil via Schincariol in 2011

Summary of Japanese companies acquisitions activities

Category/Geographic Opportunities

Japan: Bottled water continues to offer value opportunities

Sports and energy drinks major growth markets

100% fruit/vegetable juice growth markets

Health and wellness opportunities

Japanese companies need to strengthen position in BRICs

Recommendations

Go beyond Australasia

Samples

Japanese-Companies-in-Soft-Drinks-.jpg

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