Euromonitor International publishes the world's most comprehensive market research on the jeans industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Global Licensing Trends in Adult Fashion

Jul 2017

Licensed fashion permeates all aspects of apparel and footwear, cutting across all demographics and regions. Evergreen characters remain strong, while fashion, corporate brand, fashion, sports, music and celebrity licensing are all battling for a ...

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Country Report

Jeans in Chile

Jun 2017

Continuing to be essential clothing for numerous Chileans in different age groups, jeans enjoyed retail current value growth of 5% in 2016. This was driven by the strengthening purchasing power of young Chilean consumers and the wide availability of ...

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Strategy Briefing

New Concepts in Fashion Retailing

May 2017

This briefing highlights the newest concepts in fashion retailing around the world. As hyperconnected consumers disregard the conventions of traditional retail, fashion players are increasingly looking to experiential shopping and personalisation to ...

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Country Report

Jeans in India

Apr 2017

Demand for jeans remained strong in India in 2016, with the category registering retail current value growth of 13% to reach sales of INR171 billion. The Indian consumer base is very young, with the majority of the population being under the age of ...

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Country Report

Jeans in Singapore

Apr 2017

Jeans recorded 1% current value growth in 2016, as these products evolved in response to the athleisure trend. Manufacturers introduced materials which were more elastic, soft and lightweight. For example, Calvin Klein launched Sculpted Jeans; ...

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Country Report

Jeans in Taiwan

Mar 2017

Standard-priced brands such as Uniqlo expanded aggressively in 2015. The outlets of these standard-priced brands can be seen in train stations and in shopping malls. There are also independent stores in popular shopping areas. Premium-priced brands ...

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Country Report

Jeans in Australia

Mar 2017

The athleisure trend showed no signs of slowing in 2016, impacting sales of jeans as consumers continued to opt for activewear in non-athletic settings. Women have been the main drivers of this trend, with brand, style and fashion playing a key role ...

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Country Report

Jeans in Vietnam

Mar 2017

Although denim material is not new, many clothing products made with denim were preferred due to the strong influence of global trends during the review period. Hence, the situation was the same for jeans in Vietnam. In fact, the increasing numbers ...

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Country Report

Jeans in Hong Kong, China

Mar 2017

2016 saw the comeback of many vintage-cut and embroidered jeans. Not only did the denim bottom become more popular in 2016, but denim jackets and dresses also became trending items. Consumers have become more open-minded about different styles of ...

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Country Report

Jeans in South Korea

Mar 2017

The significant growth of economy jeans and super premium jeans reflected the strong apparel polarisation in 2016. Economy men’s jeans grew by 4% and economy women’s jeans increased by 7%. The owners of Uniqlo and domestic SPA brands competed ...

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Country Report

Jeans in Morocco

Mar 2017

Jeans is a category of products which remain very popular among the young Moroccan population, many of whom are constantly exposed to Western culture through digital media channels. Demographically, the country’s population continues to be defined by...

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Country Report

Jeans in Brazil

Mar 2017

In 2016, current value sales of jeans declined by 3% to reach BRL19.3 billion. Jeans sales were impacted by a weak economic performance and a loss of purchasing power. The growth of sales was considerably lower than the CAGR of 3% seen over the ...

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Country Report

Jeans in Malaysia

Mar 2017

Jeans remained an essential apparel item among men, women and children in 2016 thanks to being durable and able to be paired with different tops. However, consumers in Malaysia are being exposed to more standard jeans options from brands such as ...

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Country Report

Jeans in South Africa

Mar 2017

Jeans registered slightly lower value growth of 6% in 2016 over the previous year. The challenging economic environment and more stringent credit regulations put further pressure on consumer spending. On the one hand, consumers from the lower end of ...

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Country Report

Jeans in Egypt

Mar 2017

Women’s obsession with new jean styles dominated the jeans category in 2016, evidenced by the hundreds of designs that branded and even non-branded stores offer throughout Egypt. Men are not compared with women in their passion for buying cloths, and...

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Country Report

Jeans in the Czech Republic

Mar 2017

The positive performance in 2016 was underpinned by a further rise in economic confidence among consumers and jeans remaining essential apparel for males and females. Consumers became more interested in fashion in terms of jeans, and this trend was ...

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Country Report

Jeans in Hungary

Mar 2017

In Hungary, jeans have always been a popular and fashionable item with renewed trends and styles each year in order to maintain consumer interest. Products within this category are worn by every age group of men and women, as well as by children. ...

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Country Report

Jeans in Greece

Mar 2017

In spite of the continuing recession and insecurity that has resulted in a steep decline in consumer demand, jeans saw only a slight drop in current value terms in 2016, while the category increased by 4% in volume terms. The growth in sales of jeans...

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Country Report

Jeans in the United Arab Emirates

Mar 2017

Jeans have become a stable in the wardrobes of the young population in the United Arab Emirates thanks to great exposure to Western fashion. It is very easy to find jeans tops, bottoms as well as hybrid versions across brands. Demand continues to be ...

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Country Report

Jeans in Sweden

Mar 2017

Swedes displayed a strong preference for Swedish jeans brands in 2016. The interest stemmed from the strong popularity of Swedish jeans companies, such as Acne Studios Svenska Jeans with their respective brands Acne and Nudie, which are often ...

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