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Country Report

Jeans in

Jeans in Malaysia

Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing popularity of casual dressing styles benefits jeans

Casual dressing styles are becoming increasingly popular in Malaysia, with many consumers now choosing to wear tops, blouses or shirts with jeans both at work and during their leisure time. This trend continued to support steady growth in jeans current value sales in 2017.

Malaysia’s hot and humid climate influences new jeans designs

Recent years have seen a number of jeans players in Malaysia introduce new products that are specially designed to provide greater comfort in a hot and humid climate. For example, in 2017 Levi’s introduced the Levi’s Performance Cool Jeans collection.

Standard jeans shows the fastest development

Standard jeans was the most dynamic jeans category in Malaysia in current value growth terms in 2017. This was largely due to the increasing popularity of standard products from fast fashion brands such as H&M, Mango, Uniqlo and Padini.

COMPETITIVE LANDSCAPE

International players use innovative designs to differentiate their brands

International jeans brands continued to use more innovative and sophisticated designs and features to differentiate their products from competitors in 2017. For example, Levi’s introduced the Altered collection, which includes two new tapered options for consumers who prefer slim-cut jeans.

Competitive environment in jeans remains highly fragmented

The competitive environment in jeans in Malaysia remained highly fragmented in 2017. While well-established international brands maintained a strong presence in the category, there were also a large number of non-branded economy jeans products for consumers to choose from.

Increasing competition will fuel investment in innovation and marketing

As competition in jeans intensifies over the forecast period, it is expected that Levi’s and other leading players will continue to introduce more innovative or sophisticated product designs with higher degrees of customisation in an effort to maintain an edge over rivals. Moreover, with the competitive landscape set to remain highly fragmented, it is likely that most branded jeans players will continue to engage in various marketing activities aimed at strengthening their positions within the category.

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Jeans Market Sample Report Jeans Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Jeans in Malaysia?
What are the major brands in Malaysia?
How dynamic is the growth of clothing and footwear internet sales?
What is the performance of women’s clothing vs men’s clothing?
What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

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Jeans in Malaysia - Category analysis

HEADLINES

PROSPECTS

Growing popularity of casual dressing styles benefits jeans

Malaysia’s hot and humid climate influences new jeans designs

Standard jeans shows the fastest development

COMPETITIVE LANDSCAPE

International players use innovative designs to differentiate their brands

Competitive environment in jeans remains highly fragmented

Increasing competition will fuel investment in innovation and marketing

CATEGORY DATA

Table 1 Sales of Jeans: Volume 2012-2017
Table 2 Sales of Jeans: Value 2012-2017
Table 3 Sales of Jeans: % Volume Growth 2012-2017
Table 4 Sales of Jeans: % Value Growth 2012-2017
Table 5 Sales of Men’s Jeans: Volume 2012-2017
Table 6 Sales of Men’s Jeans: Value 2012-2017
Table 7 Sales of Men’s Jeans: % Volume Growth 2012-2017
Table 8 Sales of Men’s Jeans: % Value Growth 2012-2017
Table 9 Sales of Women’s Jeans: Volume 2012-2017
Table 10 Sales of Women’s Jeans: Value 2012-2017
Table 11 Sales of Women’s Jeans: % Volume Growth 2012-2017
Table 12 Sales of Women’s Jeans: % Value Growth 2012-2017
Table 13 NBO Company Shares of Jeans: % Value 2013-2017
Table 14 LBN Brand Shares of Jeans: % Value 2014-2017
Table 15 Forecast Sales of Jeans: Volume 2017-2022
Table 16 Forecast Sales of Jeans: Value 2017-2022
Table 17 Forecast Sales of Jeans: % Volume Growth 2017-2022
Table 18 Forecast Sales of Jeans: % Value Growth 2017-2022
Table 19 Forecast Sales of Men’s Jeans: Volume 2017-2022
Table 20 Forecast Sales of Men’s Jeans: Value 2017-2022
Table 21 Forecast Sales of Men’s Jeans: % Volume Growth 2017-2022
Table 22 Forecast Sales of Men’s Jeans: % Value Growth 2017-2022
Table 23 Forecast Sales of Women’s Jeans: Volume 2017-2022
Table 24 Forecast Sales of Women’s Jeans: Value 2017-2022
Table 25 Forecast Sales of Women’s Jeans: % Volume Growth 2017-2022
Table 26 Forecast Sales of Women’s Jeans: % Value Growth 2017-2022

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Weakening consumer sentiment slows demand for apparel and footwear

International fast fashion brands continue to expand rapidly

Competition between local and international players remains intense

More players develop internet retailing operations

Consumer caution likely to temper market expansion towards 2022

MARKET DATA

Table 27 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 28 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 33 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022

Country Report

Jeans in Malaysia

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Executive Summary

New Report Guarantee

PROSPECTS

Growing popularity of casual dressing styles benefits jeans

Malaysia’s hot and humid climate influences new jeans designs

Standard jeans shows the fastest development

COMPETITIVE LANDSCAPE

International players use innovative designs to differentiate their brands

Competitive environment in jeans remains highly fragmented

Increasing competition will fuel investment in innovation and marketing

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Overview

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Table of Contents

Jeans in Malaysia - Category analysis

HEADLINES

PROSPECTS

Growing popularity of casual dressing styles benefits jeans

Malaysia’s hot and humid climate influences new jeans designs

Standard jeans shows the fastest development

COMPETITIVE LANDSCAPE

International players use innovative designs to differentiate their brands

Competitive environment in jeans remains highly fragmented

Increasing competition will fuel investment in innovation and marketing

CATEGORY DATA

Apparel and Footwear in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Weakening consumer sentiment slows demand for apparel and footwear

International fast fashion brands continue to expand rapidly

Competition between local and international players remains intense

More players develop internet retailing operations

Consumer caution likely to temper market expansion towards 2022

MARKET DATA

DEFINITIONS

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