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Country Report

Italy Flag Jewellery in Italy

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales of jewellery continued to decline drastically in both volume and current value terms in 2013 as Italian consumers continued to feel the impact of the economic crisis. In light of rising unemployment, consumers’ disposable incomes shrank further, significantly dampening consumer spending confidence. This was particularly detrimental to sales of jewellery, as consumers displayed a strong tendency to cut back or postpone expenditures on non-essential goods.

COMPETITIVE LANDSCAPE

  • Jewellery remains a highly fragmented category in Italy, with a large number of small, artisanal players present and no single company reaching double-digit share size.

PROSPECTS

  • Sales of jewellery are expected to remain constrained by the impact of the economic crisis over the forecast period. In light of a dampened consumer spending confidence, growing incidences of capital flight to foreign countries as well as the stringent laws limiting the size of cash payments, jewellery is expected to face further declines in demand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Italy?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our jewellery market research database.

Table of Contents

Jewellery in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Jewellery by Category: Volume 2008-2013
  • Table 2 Sales of Jewellery by Category: Value 2008-2013
  • Table 3 Sales of Jewellery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Jewellery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Costume Jewellery by Type: % Value Breakdown 2008-2013
  • Table 6 Sales of Real Jewellery by Type: % Value Breakdown 2008-2013
  • Table 7 NBO Company Shares of Jewellery: % Value 2008-2012
  • Table 8 LBN Brand Shares of Jewellery: % Value 2009-2012
  • Table 9 Distribution of Jewellery by Format: % Value 2008-2013
  • Table 10 Forecast Sales of Jewellery by Category: Volume 2013-2018
  • Table 11 Forecast Sales of Jewellery by Category: Value 2013-2018
  • Table 12 Forecast Sales of Jewellery by Category: % Volume Growth 2013-2018
  • Table 13 Forecast Sales of Jewellery by Category: % Value Growth 2013-2018

Jewellery in Italy - Company Profiles

Morellato & Sector SpA in Personal Accessories (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Morellato & Sector SpA: Key Facts
  • Summary 2 Morellato & Sector SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Morellato & Sector SpA: Competitive Position 2012

Pomellato SpA in Personal Accessories (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pomellato SpA: Key Facts
  • Summary 5 Pomellato SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 Pomellato SpA: Competitive Position 2012

Prada SpA in Personal Accessories (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Prada SpA: Key Facts
  • Summary 8 Prada SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Prada SpA: Competitive Position 2012

Personal Accessories in Italy - Industry Context

EXECUTIVE SUMMARY

Recession continues to hinder sales of personal accessories in 2013

Governmental regulations further hamper sales of personal accessories

Intense competition dominates a mature environment

Distribution channel sees increase in own brand stores

Personal accessories faces difficult prospects in light of slow Italian recovery

KEY TRENDS AND DEVELOPMENTS

Sales of personal accessories struggle as recession remains in full swing

Highly competitive and tough sales environment necessitates product diversification

Personal accessories made from alternative materials gain in popularity

Manufacturers employ directly owned branded stores as a competitive strategy

MARKET DATA

  • Table 14 Sales of Personal Accessories by Category: Volume 2008-2013
  • Table 15 Sales of Personal Accessories by Category: Value 2008-2013
  • Table 16 Sales of Personal Accessories by Category: % Volume Growth 2008-2013
  • Table 17 Sales of Personal Accessories by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Personal Accessories: % Value 2008-2012
  • Table 19 LBN Brand Shares of Personal Accessories: % Value 2009-2012
  • Table 20 Distribution of Personal Accessories by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Personal Accessories by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Personal Accessories by Category: Value 2013-2018
  • Table 23 Forecast Sales of Personal Accessories by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Personal Accessories by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Jewellery
    • Costume Jewellery
    • Real Jewellery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Real Jewellery by Collection
  • Real Jewellery by Metal

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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