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Country Report

Italy Flag Jewellery in Italy

| Pages: 25

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Jewellery sales continued to be affected by the economic crisis in Italy and by consumer’s low confidence and cautious approach to non-essential spending. Unemployment rates kept soaring in Italy and consumers’ disposable income remained low, although with some improvements if compared to 2013. As a result, sales of jewellery decrease by 3% in current value terms in 2014, a result that was, however, a slight improvement compared to the previous year.

COMPETITIVE LANDSCAPE

  • The Italian competitive landscape of jewellery is highly fragmented category, due to the presence of a myriad of artisanal player’s present accounting for a small value share. These companies tend to be located close to each other’s and within the industrial districts, the most famous of which is the one of Arezzo. Pomellato SpA was the leader, holding a 5% value shares in 2103. The company operates in real jewellery and was a pioneer in the concept of prêt-à-porter jewellery and became particularly well-known for its use of coloured stones. In 2013, Pomellato SpA was acquired by French multinational holding group Kering (previously named PPR), which holds a large range of luxury brands including Gucci, Saint Laurent Paris and Sergei Rossi.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Italy?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our jewellery market research database.

Table of Contents

Jewellery in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECT

CATEGORY DATA

  • Table 1 Sales of Jewellery by Category: Volume 2009-2014
  • Table 2 Sales of Jewellery by Category: Value 2009-2014
  • Table 3 Sales of Jewellery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Jewellery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Costume Jewellery by Type: % Value Breakdown 2009-2014
  • Table 6 Sales of Real Jewellery by Type: % Value Breakdown 2009-2014
  • Table 7 NBO Company Shares of Jewellery: % Value 2009-2013
  • Table 8 LBN Brand Shares of Jewellery: % Value 2010-2013
  • Table 9 Distribution of Jewellery by Format: % Value 2009-2014
  • Table 10 Forecast Sales of Jewellery by Category: Volume 2014-2019
  • Table 11 Forecast Sales of Jewellery by Category: Value 2014-2019
  • Table 12 Forecast Sales of Jewellery by Category: % Volume Growth 2014-2019
  • Table 13 Forecast Sales of Jewellery by Category: % Value Growth 2014-2019

Jewellery in Italy - Company Profiles

Morellato & Sector SpA in Personal Accessories (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Morellato and Sector SpA: Key Facts
  • Summary 2 Morellato and Sector SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 3 Morellato and Sector SpA: Competitive Position 2013

Pomellato SpA in Personal Accessories (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pomellato SpA: Key Facts
  • Summary 5 Pomellato SpA: Operational Indicators

COMPANY BACKGROUND

COMPETITIVE POSITIONING

  • Summary 6 Pomellato SpA: Competitive Position 2013

Prada SpA in Personal Accessories (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Prada SpA: Key Facts
  • Summary 8 Prada SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Prada SpA: Competitive Position 2013

Personal Accessories in Italy - Industry Context

EXECUTIVE SUMMARY

Low consumer confidence continues to hinder sales of personal accessories in 2014

New product launches invest on design and cheaper materials

Italian personal accessories companies insist on domestic production and artisanal craftsmanship culture

Specialist retailers the most affected by the current fall in demand

Personal accessories faces less challenging prospects

KEY TRENDS AND DEVELOPMENTS

Personal Accessories suffering from low consumer confidence to a lesser degree

Manufacturers investing in preserving the Italian artisanal craftsmanship culture

New personal accessories product launches offer consumers affordable materials and innovative technologies

Specialist retailers losing ground during the current economic conjuncture in Italy

MARKET DATA

  • Table 14 Sales of Personal Accessories by Category: Volume 2009-2014
  • Table 15 Sales of Personal Accessories by Category: Value 2009-2014
  • Table 16 Sales of Personal Accessories by Category: % Volume Growth 2009-2014
  • Table 17 Sales of Personal Accessories by Category: % Value Growth 2009-2014
  • Table 18 NBO Company Shares of Personal Accessories: % Value 2009-2013
  • Table 19 LBN Brand Shares of Personal Accessories: % Value 2010-2013
  • Table 20 Distribution of Personal Accessories by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Personal Accessories by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Personal Accessories by Category: Value 2014-2019
  • Table 23 Forecast Sales of Personal Accessories by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Personal Accessories by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Jewellery
    • Costume Jewellery
    • Real Jewellery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Real Jewellery by Collection
  • Real Jewellery by Metal

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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