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Country Report

Italy Flag Jewellery in Italy

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • Jewellery continued to be negatively affected by consumers’ low confidence and cautious approach to non-essential spending, especially in the case of expensive personal accessories such as jewellery. As a result, a key trend that impacted the Italian jewellery category in 2015 was the increasing demand for accessible luxury, as well as for economy references within costume jewellery. Accessible luxury refers to jewellery which crosses the border between costume and real jewellery, and mixes precious with non-precious materials, emphasising the design and craft. Some real jewellery manufacturers have already started to invest in this area, such as the Pomellato 67 and Damiani D-Icon collections, and 2015 saw the increasing success of this niche.

COMPETITIVE LANDSCAPE

  • Pomellato continued to lead jewellery in Italy in 2014, holding a 6% value share. The company operates in real jewellery, and was a pioneer in the concept of prêt-à-porter jewellery, becoming particularly well-known for its use of coloured stones. In Italy, Pomellato is present with its Pomellato and Dodo chains; the latter targeting a younger audience. In 2013 the leader was acquired by French multinational holding group Kering, which holds a large range of luxury brands, including Gucci, Saint Laurent Paris and Sergei Rossi.

PROSPECTS

  • Jewellery is expected to see increasing polarisation of demand, which will benefit both low-end and high-end jewellery at the expense of mid-priced references. Within costume jewellery this trend will translate into increasing demand for economy brands such as OpsObjects, which witnessed impressive growth over the review period, as well as high-end bijoux and jewellery mixing precious and non-precious metals and stones. Meanwhile, real jewellery is expected to continue to be strongly impacted by the trend towards affordable luxury. However, as real jewellery will be still perceived by consumers as an accessory “to dream of”, the best way to capitalise on this trend by manufacturers will be to invest in brand identity and marketing, besides design and innovation.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How do sales of costume jewellery compare to real jewellery in Italy?
  • What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
  • What are the prospects for non-store retailing in jewellery?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our jewellery market research database.

Table of Contents

Jewellery in Italy - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Jewellery by Category: Volume 2010-2015
  • Table 2 Sales of Jewellery by Category: Value 2010-2015
  • Table 3 Sales of Jewellery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Jewellery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Costume Jewellery by Type: % Value 2010-2015
  • Table 6 Sales of Real Jewellery by Type: % Value 2010-2015
  • Table 7 Sales of Real Jewellery by Collection: % Value 2010-2015
  • Table 8 Sales of Real Jewellery by Metal: % Value 2010-2015
  • Table 9 NBO Company Shares of Jewellery: % Value 2010-2014
  • Table 10 LBN Brand Shares of Jewellery: % Value 2011-2014
  • Table 11 Distribution of Jewellery by Format: % Value 2010-2015
  • Table 12 Forecast Sales of Jewellery by Category: Volume 2015-2020
  • Table 13 Forecast Sales of Jewellery by Category: Value 2015-2020
  • Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2015-2020
  • Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2015-2020

Jewellery in Italy - Company Profiles

Morellato & Sector SpA in Personal Accessories (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Morellato & Sector SpA: Key Facts
  • Summary 2 Morellato & Sector SpA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Morellato & Sector SpA: Competitive Position 2014

Pomellato SpA in Personal Accessories (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Pomellato SpA: Key Facts
  • Summary 5 Pomellato SpA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Pomellato SpA: Competitive Position 2014

Prada SpA in Personal Accessories (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Prada SpA: Key Facts
  • Summary 8 Prada SpA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Prada SpA: Competitive Position 2014

Personal Accessories in Italy - Industry Context

EXECUTIVE SUMMARY

Economic stagnation, moving towards recovery

Italian consumers shop smarter

Focus on artisanal craftsmanship, culture and domestic production

Specialist retailers concentrate sales

Value growth to contrast with the volume decline expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumer confidence improves slightly, both in luxury and non-luxury products

Growing popularity of customised and eco-friendly accessories

Well-priced luxury brands boost sales in personal accessories in Italy

Online sales increasingly gain ground

MARKET DATA

  • Table 16 Sales of Personal Accessories by Category: Volume 2010-2015
  • Table 17 Sales of Personal Accessories by Category: Value 2010-2015
  • Table 18 Sales of Personal Accessories by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Personal Accessories by Category: % Value Growth 2010-2015
  • Table 20 NBO Company Shares of Personal Accessories: % Value 2010-2014
  • Table 21 LBN Brand Shares of Personal Accessories: % Value 2011-2014
  • Table 22 Distribution of Personal Accessories by Format: % Value 2010-2015
  • Table 23 Forecast Sales of Personal Accessories by Category: Volume 2015-2020
  • Table 24 Forecast Sales of Personal Accessories by Category: Value 2015-2020
  • Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2015-2020
  • Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Jewellery
    • Costume Jewellery
    • Real Jewellery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Real Jewellery by Collection
  • Real Jewellery by Metal

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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