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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Jul 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Johnson & Johnson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Johnson & Johnson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Johnson & Johnson Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Johnson & Johnson Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

A difficult year for consumer products

  • Strategic Evaluation

SWOT – Johnson & Johnson Inc

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

J&J vs global beauty and personal care market

  • Competitive Positioning

Top 10 global players in beauty and personal care

  • Competitive Positioning

Market Assessment

Health-focused beauty and personal care business

  • Market Assessment

Balanced regional presence but low in rankings

  • Market Assessment

Category and Geographic Opportunities

Body care the stronger performer in core skin care

  • Category and Geographic Opportunities

Facial moisturisers struggling

  • Category and Geographic Opportunities

Anti-agers offers the most potential going forward

  • Category and Geographic Opportunities

Under-performs in key regions

  • Category and Geographic Opportunities

Global dominance in baby care

  • Category and Geographic Opportunities

Significant growth potential in Asia Pacific

  • Category and Geographic Opportunities

Brazil offers potential in baby skin care and toiletries

  • Category and Geographic Opportunities

Oral care suffers in the largest single market - the US

  • Category and Geographic Opportunities

Better potential in Western Europe for mouthwashes

  • Category and Geographic Opportunities

Sun care has potential in Brazil

  • Category and Geographic Opportunities

Competition intense in the US but potential still strong

  • Category and Geographic Opportunities

Brand Strategy

An expansive portfolio

  • Brand Strategy

Johnson’s – strong emphasis on consumer trust

  • Brand Strategy

Neutrogena– a cosmetics and health combined focus

  • Brand Strategy

Listerine – need to focus on international markets

  • Brand Strategy

Operation

Aiming at operational sensitivity through decentralisation

  • Operation

J&J family of companies for consumer business (1)

  • Operation

J&J family of companies for consumer business (2)

  • Operation

J&J family of companies for consumer business (3)

  • Operation

Recommendations

Reinforce health-focused positioning

  • Recommendations

Samples

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