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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Johnson & Johnson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Johnson & Johnson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Johnson & Johnson Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Johnson & Johnson Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Consumer products recovers

SWOT: Johnson & Johnson Inc

Strategic objectives and challenges

Competitive Positioning

Performance fluctuates over the review period

Major global players in beauty and personal care

Market Assessment

Health-orientated beauty and personal care business

Primarily mass orientated in beauty and personal care

Balanced geographic presence but as non-leading player

Geographic and Category Opportunities

Facial care the key category but the weakest performer in skin care

Anti-agers struggling

Anti-agers offers the most potential going forward

Top player in global baby and child-specific products

China offers significant growth

Strong potential and competition in Brazil

Oral care suffers in the largest single market - the US

Sustaining leadership in Brazil but facing growing challenge

Sun care continued to be the most dynamic performer

Weak performance in Europe while US picking up

Brand Strategy

An expansive portfolio

Johnson’s: Strong emphasis on consumer trust

Listerine: Need to focus on international markets

Operations

Mounting challenge in consumer health operation

J&J family of companies for consumer business (1)

J&J family of companies for consumer business (2)

J&J family of companies for consumer business (3)

Recommendations

Reinforce health-focused positioning

Samples

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