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Company Profile

Johnson & Johnson Inc in Consumer Health

May 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Johnson & Johnson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Johnson & Johnson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Johnson & Johnson Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Johnson & Johnson Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

A difficult year for consumer products

  • Strategic Evaluation

SWOT – Johnson & Johnson Inc

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Fragmented global consumer health market

  • Competitive Positioning

Top 10 global players in consumer health

  • Competitive Positioning

Johnson & Johnson vs. global consumer health market

  • Competitive Positioning

Market Assessment

Core brand problems hit key categories

  • Market Assessment

Global presence benefits overall operation

  • Market Assessment

Category and Geography Opportunities

Global competitive landscape in OTC

  • Category and Geography Opportunities

A disastrous year in the US

  • Category and Geography Opportunities

Key categories and brands undermined

  • Category and Geography Opportunities

Private label and key competitors cashing in

  • Category and Geography Opportunities

Outlook for 2011 and beyond

  • Category and Geography Opportunities

Good growth in Asia Pacific

  • Category and Geography Opportunities

Key categories contribute to sales growth in China…

  • Category and Geography Opportunities

… Yet a battle ground for both domestic and foreign players

  • Category and Geography Opportunities

Positive growth in Latin America but still under-performs

  • Category and Geography Opportunities

Optimistic future in Brazil but be wary of rising generics

  • Category and Geography Opportunities

Improving performance in Western Europe

  • Category and Geography Opportunities

Acne treatments in the UK face growing competitive pressure

  • Category and Geography Opportunities

Breadth in medicated skin care is a strength

  • Category and Geography Opportunities

Committing to emerging markets for future growth

  • Category and Geography Opportunities

Global strength in NRT smoking cessation aids

  • Category and Geography Opportunities

Geography and Category Opportunities

NRT smoking cessation aids growth prospects

  • Geography and Category Opportunities

Wound care faces increasing threat from private label

  • Category and Geography Opportunities

China drives wound care growth but competition intense

  • Category and Geography Opportunities

Brand Strategy

Seeking to revitalise key brands

  • Brand Strategy

Tylenol – product recall hits sales

  • Brand Strategy

Tylenol – need to rebuild trust

  • Brand Strategy

Motilium benefits from no exposure to troubled US market

  • Brand Strategy

Motilium – expand coverage to remain top niche seller

  • Brand Strategy

Operation

Aiming at operational sensitivity through decentralisation

  • Operation

J&J family of companies for consumer business (1)

  • Operation

J&J family of companies for consumer business (2)

  • Operation

J&J family of companies for consumer business (3)

  • Operation

Recommendations

Need to restore trust and target emerging market growth

  • Recommendations

Samples

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