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Company Profile

Johnson & Johnson Inc in Tissue and Hygiene

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Johnson & Johnson Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Johnson & Johnson Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Johnson & Johnson Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Johnson & Johnson Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Consumer sales recover slowly

SWOT: Johnson & Johnson Inc

Strategic objectives and challenges

Competitive Positioning

Global competitive context

Underperformance due to little attention

Market Assessment

Strong focus on sanitary protection

Strong platform in emerging markets

Geographic and Category Opportunities

Sanitary protection the core business

Good developed platform in Latin America

Facing strong competition in Asia Pacific

Limited potential in Western Europe

Adapt appropriate strategies for developed/developing markets

Expansion into frontier markets

Wipes benefit from established brands equity

Leading in intimate wipes

UK the largest personal wipes market for J&J…

…but with limited growth potential

Quest to strengthen presence in Latin America

Limited presence in nappies/diapers/pants

Limited potential in cotton wool

Returning to incontinence via pantyliners

Brand Strategy

Brand strategy assessment

Carefree benefits from strong performance in emerging markets

Eponymous brands perform an important role

Operations

Decentralised operations

J&J family of companies for consumer business (1)

J&J family of companies for consumer business (2)

J&J family of companies for consumer business (3)

J&J family of companies for consumer business (4)

Recommendations

Need to build on established strengths

Samples

Please update/install flash.

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