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Company Profile

Kao Corp in Beauty and Personal Care

Sep 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kao Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Kao Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kao Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kao Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial analysis

SWOT: Kao Corp

Key strategic objectives and challenges

Competitive Positioning

Domestic reliance slows sales growth

Major global players in beauty and personal care

Market Assessment

Broad portfolio with balanced premium and mass products

Heavy reliance on domestic market

Geographic and Category Opportunities

Over-reliance on under-performing domestic Japan

Japan: skin care the largest category under-performs

Japan: hair c are benefits from rising consumer interest

Japan: bath and shower boosted by new product launch

Japan: oral care and sun care under-perform

Focus away from Japan essential for future growth

Weak global presence in beauty and personal care

China: Kao’s key growth strategy market

China: good potential in current portfolio

China: colour cosmetics requires competitive product innovation

Weakening sales in North America due to US difficulties

Hair care in the US offers the best potential

Western Europe has a premium hair care focus

Challenging future prospects in Western Europe hair care

Brand Strategy

Broad brand portfolio but lacks geographic traction

Kanebo struggles due to heavy reliance on domestic market

Bioré benefits from mass positioning

Operations

Production and operational strategy

Recommendations

Accelerate international expansion

Samples

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