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Company Profile

Kao Corp in Beauty and Personal Care

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Kao Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Kao Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kao Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kao Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: Kao Corp

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Domestic reliance slows sales growth

  • Competitive Positioning

Major global players in beauty and personal care

  • Competitive Positioning

Market Assessment

Broad portfolio with balanced premium and mass products

  • Market Assessment

Heavy reliance on domestic market

  • Market Assessment

Geographic and Category Opportunities

Over-reliance on under-performing domestic Japan

  • Geographic and Category Opportunities

Japan: skin care the largest category under-performs

  • Geographic and Category Opportunities

Japan: hair c are benefits from rising consumer interest

  • Geographic and Category Opportunities

Japan: bath and shower boosted by new product launch

  • Geographic and Category Opportunities

Japan: oral care and sun care under-perform

  • Geographic and Category Opportunities

Focus away from Japan essential for future growth

  • Geographic and Category Opportunities

Weak global presence in beauty and personal care

  • Geographic and Category Opportunities

China: Kao’s key growth strategy market

  • Geographic and Category Opportunities

China: good potential in current portfolio

  • Geographic and Category Opportunities

China: colour cosmetics requires competitive product innovation

  • Geographic and Category Opportunities

Weakening sales in North America due to US difficulties

  • Geographic and Category Opportunities

Hair care in the US offers the best potential

  • Geographic and Category Opportunities

Western Europe has a premium hair care focus

  • Geographic and Category Opportunities

Challenging future prospects in Western Europe hair care

  • Geographic and Category Opportunities

Brand Strategy

Broad brand portfolio but lacks geographic traction

  • Brand Strategy

Kanebo struggles due to heavy reliance on domestic market

  • Brand Strategy

Bioré benefits from mass positioning

  • Brand Strategy

Operations

Production and operational strategy

  • Operations

Recommendations

Accelerate international expansion

  • Recommendations

Samples

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