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Company Profile

Kao Corp in Home Care

Sep 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kao Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Kao Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kao Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kao Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

SWOT: Kao Corp

Strategic objectives and challenges

Competitive Positioning

Reliance on Japan holds back growth

First movement among the leaders

Major locals eat into leaders’ share

Market Assessment

Laundry care dominates

Geographic expansion focused on Asia Pacific

Geographic and Category Opportunities

Intense competition in key growth category

Bleak outlook for domestic surface care

Need to adapt to changing demands in dishwashing

Growing threat from Lion in toilet liquids

Focused on liquid detergents expansion in China

Room for expansion in Chinese surface care

Well placed in Thai home care

Opportunities for regional expansion

Moving into liquid detergents in Australia

Opportunities and obstacles beyond Asia Pacific

Brand Strategy

Scope for brand integration

Attack at forefront of innovation and expansion

Magiclean provides strength in breadth

Operations

Strong emphasis on integration

Recommendations

Targeted innovation and geographic expansion

Samples

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