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Company Profile

Kao Corp in Home Care

Aug 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Kao Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Kao Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kao Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kao Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT – Kao Corp

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Domestic dependence keeps Kao behind global market

  • Competitive Positioning

Leaders’ performances highlight importance of emerging markets

  • Competitive Positioning

Leaders witness s hare e rosion

  • Competitive Positioning

Market Assessment

Growth lies beyond core market

  • Market Assessment

Laundry care key to growth at home and abroad

  • Market Assessment

Geographic and Category Opportunities

Increasing competition in Japan

  • Geographic and Category Opportunities

Japan – innovation drivers

  • Geographic and Category Opportunities

Concentrated liquid key to Japanese laundry care growth

  • Geographic and Category Opportunities

Falling sales in Japanese surface care

  • Geographic and Category Opportunities

Need to strengthen presence in automatic dishwashing

  • Geographic and Category Opportunities

Poor prospects in toilet care

  • Geographic and Category Opportunities

Kao moves into liquid detergents in China

  • Geographic and Category Opportunities

Surface care potential in China

  • Geographic and Category Opportunities

Well-placed for growth in Thailand

  • Geographic and Category Opportunities

Launching ultra-concentrated liquid detergent in Australia

  • Geographic and Category Opportunities

Potential to build on non-home care operations

  • Geographic and Category Opportunities

Beauty and personal care platform beyond Asia Pacific

  • Geographic and Category Opportunities

Brand Strategy

Building mega-brands

  • Brand Strategy

Attack spearheads international expansion

  • Brand Strategy

Operations

Production and distribution

  • Operations

Recommendations

Domestic adaptation and geographic expansion

  • Recommendations

Samples

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