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Company Profile

Kao Corp in Retail Tissue and Hygiene

Oct 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Kao Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Kao Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kao Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kao Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

SWOT: Kao Corp

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Kao trails wider market due to Japanese reliance

  • Competitive Positioning

Global competitive context

  • Competitive Positioning

Market Assessment

Business focused on personal hygiene products

  • Market Assessment

Focus on Asia Pacific holds back Kao

  • Market Assessment

Japanese dependence remains despite expansion

  • Market Assessment

Geographic and Category Opportunities

Sanitary protection boosted by emerging markets

  • Geographic and Category Opportunities

China offers the best growth opportunity

  • Geographic and Category Opportunities

Domestic Japanese market holds back nappies/diapers/pants

  • Geographic and Category Opportunities

Seek growth in nappies/diapers/pants outside Japan

  • Geographic and Category Opportunities

Broad geographic presence in wipes but still reliant on Japan

  • Geographic and Category Opportunities

Challenging outlook in domestic wipes

  • Geographic and Category Opportunities

Incontinence the most dynamic due to domestic advantage

  • Geographic and Category Opportunities

Geographic expansion to sustain long-term growth

  • Geographic and Category Opportunities

Brand Strategy

Focus on star brands

  • Brand Strategy

Laurier: relatively broad geographic presence

  • Brand Strategy

Merries : mature market focus constrains sales

  • Brand Strategy

Operations

Extending production to support geographic expansion

  • Operations

Recommendations

International expansion a top priority

  • Recommendations

Samples

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