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Company Profile

Kao Corp in Tissue and Hygiene

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kao Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Kao Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kao Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kao Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Financial assessment

SWOT

Strategic objectives and challenges

Competitive Positioning

Domestic bias constrains growth

Increasing importance of emerging markets

Leaders see share decline

Market Assessment

Retail hygiene focus

Strong focus on Asia Pacific

Geographic and Category Opportunities

Limited prospects in domestic sanitary protection

P artnership enhances potential in Chinese sanitary protection

Opportunities in wider region

Bleak outlook in domestic nappies/diapers/pants

Building base for Merries launch in China

Well-placed in Russian nappies/diapers/pants

Falling behind in incontinence

International opportunities for incontinence expansion

A dominate player in home care wipes

Poor outlook for wipes

Brand Strategy

Targeted branding

Laurier relying on international expansion

Relief offers rare domestic potential

Operations

Strong emphasis on integration

Recommendations

Facing up to domestic challenges

Samples

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