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Kazakhstan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan.

Kazakhstan StatisticsConsumer Lifestyles in Kazakhstan

Kazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Report

    Baked Goods in Kazakhstan

    Nov 2017

    In Kazakhstan, bread is one of the most traditional and conservative types of baked goods in terms of development. Consumers purchase bread daily, as it is a very common and popular product during mealtimes. However, some consumers prefer the ...

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    Country Report

    Breakfast Cereals in Kazakhstan

    Nov 2017

    In Kazakhstan, breakfast cereals designed for adult consumption tend to be characterised by the promotion of their weight management positioning. Many brand owners try to focus consumers’ attention on ingredients and their positive contribution to ...

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    Country Report

    Processed Fruit and Vegetables in Kazakhstan

    Nov 2017

    In Kazakhstan, shelf stable tomatoes and shelf stable vegetables are fairly popular products. Kazakhstanis consume them separately or add them as ingredients into salads. In addition, fewer women are spending time making canned tomatoes and ...

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    Country Report

    Processed Meat and Seafood in Kazakhstan

    Nov 2017

    The demographic situation in Kazakhstan is characterised by most people practising the Muslim religion; therefore, there is strong demand for halal products. Within such personal values as religion, there are special institutions that are responsible...

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    Country Report

    Rice, Pasta and Noodles in Kazakhstan

    Nov 2017

    Rice, pasta and noodles is a large category, with all products considered traditional by local consumers. The gradual population growth in 2017 also had a positive impact on sales of rice, pasta and noodles....

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Ready Meals in Kazakhstan

    Nov 2017

    In large towns consumers lead increasingly busy lifestyles, full of stress and multitasking. Many men and women prefer to spend less time on cooking during leisure time. There was a continuous improvement in the number of brands that offer various ...

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    Country Report

    Sauces, Dressings and Condiments in Kazakhstan

    Nov 2017

    The development of sauces, dressings and condiments was supported by several factors. Consumers want tasty meals that can bring consumption pleasure. Many young consumers are also open to trying new products, including a wide range of new tastes and ...

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    Country Report

    Soup in Kazakhstan

    Nov 2017

    In Kazakhstan dehydrated soup and instant soup were present at the end of the review period. The trend of more females going out to work means that there is less time for cooking meals at home. Therefore, many consumers search for products that can ...

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    Country Report

    Spreads in Kazakhstan

    Nov 2017

    In Kazakhstan spreads includes jams and preserves, honey and chocolate spreads. Honey recorded the slowest growth due to its high price and consumer habits. For instance, honey is mainly consumed by the older generation who perceive it as healthy and...

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    Country Briefing

    Economy, Finance and Trade: Kazakhstan

    Nov 2017

    Although vast oil endowments are a major draw for investors, lower global oil prices since mid-2014 have severely impacted Kazakhstan’s external sector. Furthermore, currency depreciation caused inflation to soar; however, central bank action has ...

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    Country Report

    Analgesics in Kazakhstan

    Oct 2017

    In Kazakhstan, living standards are rising, with the population consequently living longer. Older people tend to suffer from different ailments such as joint and bone pains, migraines, reactions to changes in the weather and even injuries caused by ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

    Oct 2017

    Kazakhstan has a continental climate, featuring cold winters and hot summers. During cold winters, the population frequently suffers from coughs and colds while, during spring and summer, many people suffer from seasonal allergies due to the ...

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    Country Report

    Dermatologicals in Kazakhstan

    Oct 2017

    In Kazakhstan, rising living standards are resulting in longer average lifespans and an ageing of the population. Due to weaker immune systems, older people tend to suffer from a range of ailments such as skin conditions, with demand for hair loss ...

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    Country Report

    Digestive Remedies in Kazakhstan

    Oct 2017

    Traditional Kazakh cuisine is heavy on the digestive system and particularly popular among older people, with dishes usually being high in meat, carbohydrates and fats. In addition, the popularity of fast food chains like KFC, Burger King and ...

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    Country Report

    Herbal/Traditional Products in Kazakhstan

    Oct 2017

    Sales of herbal/traditional products in Kazakhstan are supported by rising demand for treatments without side effects, as well as the health and wellness trend. Consumers are becoming more informed and educated with the help of information available ...

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