Kazakhstan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kazakhstan StatisticsConsumer Lifestyles in KazakhstanKazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Kazakhstan: Country Profile

    Jul 2018

    Kazakhstan’s economy is steadily growing. A rise in both oil prices and oil production provide support. An improvement in private consumption and steady gains in exports are other drivers. A moderate process of fiscal consolidation is a drag. A ...

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    Country Report

    Country Report

    Cigarettes in Kazakhstan

    Jul 2018

    The legal consumption of cigarettes in Kazakhstan continued to decline in 2017. This tendency was attributed to two main factors: the increase in excise duty and a desire for healthy living. Growing excise taxes were followed by hikes in unit prices,...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Kazakhstan

    Jul 2018

    The culture of smoking cigars and cigarillos is very weak in Kazakhstan. Only a very small share of the population purchases these tobacco products. Tobacco consumers are mostly used to smoking cigarettes although younger adults prefer pipe tobacco ...

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    Tobacco in Kazakhstan

    Jul 2018

    In 2017, all categories of tobacco, except smoking tobacco, due to pipe tobacco, and newly emerged heated tobacco products, recorded retail volume sales declines. This is explained by higher taxes, growing consumer health concerns and the development...

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    Country Report

    Smokeless Tobacco and Vapour Products in Kazakhstan

    Jul 2018

    After several years of rapid growth, there was strong fall in retail current value sales of vapour products. The decline was registered both in cig-a-likes and open vapour systems, with poor product positioning discouraging new entrants. Both ...

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    Country Report

    Cider/Perry in Kazakhstan

    Jun 2018

    However, while the immediate situation remains challenging, growth opportunities do exist in cider/perry, and are likely to be noticed and exploited sooner or later. In particular, a trend has recently emerged in Russia and a number of other Eastern ...

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    Country Report

    Alcoholic Drinks in Kazakhstan

    Jun 2018

    Alcoholic drinks in Kazakhstan demonstrated moderate growth in 2017. This growth was driven primarily by sales of beer as the most dynamically developing category. The factors behind this trend are mainly a rising culture of beer consumption and the ...

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    Country Report

    Rtds/High-Strength Premixes in Kazakhstan

    Jun 2018

    Despite some positive regional trends, prospects for spirit-based RTDs in Kazakhstan remain bleak. This type of product is entirely atypical of the country’s culture, which traditionally drives alcohol consumption among Kazakhstani people, and fails ...

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    Spirits in Kazakhstan

    Jun 2018

    Over the review period, the general performance of spirits has been marked by a very definite downward trend. This is attributed to a combination of adverse factors, namely weak post-crisis economic conditions, harmonisation of excise taxes with ...

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    Beer in Kazakhstan

    Jun 2018

    In 2017, the main factor behind overall category growth was the upsurge in sales of draught beer. Driven by deteriorating economic conditions and demand for accessibility, the development of draught beer from kegs and bottled to customers’ demand has...

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    Country Report

    Wine in Kazakhstan

    Jun 2018

    In 2017, white and red wines led the wine category by volume. This situation is typical of a market such as Kazakhstan with an underdeveloped consumption culture and general consumption focused on parties or holiday celebrations. In addition, the ...

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    Country Profile

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    Asia Pacific: Regional Profile

    Jun 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    May 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Strategy Briefing

    Strategy Briefing

    Recreation, Entertainment and Arts in Asia Pacific

    May 2018

    With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Kazakhstan

    May 2018

    Frequent advertising and promotions of baby and child-specific products, as well as the increasing number of mom-blogs in social networks, continues to fuel knowledge and awareness of baby and child-specific products. For many consumers, even in ...

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    Country Report

    Bath and Shower in Kazakhstan

    May 2018

    In major cities such as Almaty and Astana, there is a trend towards healthy and active lifestyles. Therefore, a growing number of brands are appearing with positioning in areas such as active lifestyles, weight loss, anti-cellulite, and vitamins for ...

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    Country Report

    Country Report

    Colour Cosmetics in Kazakhstan

    May 2018

    The fastest growing colour cosmetics areas in 2017 were other facial make-up, BB/CC creams and foundation/concealer. The face countering and strobing trend is fuelling demand for primers, highlighters and countering kits. The popularity of BB/CC ...

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    Country Report

    Country Report

    Deodorants in Kazakhstan

    May 2018

    In 2017, the number of urban households increased by 2%. The growth in the number of people living in bigger cities, where living and hygiene standards are higher, is also having a positive impact on demand for deodorants. Over the coming five years,...

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    Country Report

    Country Report

    Depilatories in Kazakhstan

    May 2018

    In 2017, the female population in Kazakhstan grew by 1%. However, the growth in the number of potential consumers was not significant. In addition, the number of urban households increased by 2% in 2017. The rise in the number of people in cities, ...

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    Country Report

    Country Report

    Fragrances in Kazakhstan

    May 2018

    In Kazakhstan, consumers consider a number of factors when choosing a fragrance. For many people, fragrances are used to create a unique image and boost self-esteem. Therefore, fragrances tend to be used on a regular basis, with sales increasing in ...

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