Kazakhstan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kazakhstan StatisticsConsumer Lifestyles in KazakhstanKazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

Strategy Briefing

Strategy Briefing

Recreation, Entertainment and Arts in Asia Pacific

May 2018

With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

US$1,325
Add to cart View details
Country Report

Country Report

Baby and Child-Specific Products in Kazakhstan

May 2018

Frequent advertising and promotions of baby and child-specific products, as well as the increasing number of mom-blogs in social networks, continues to fuel knowledge and awareness of baby and child-specific products. For many consumers, even in ...

US$990
Add to cart View details
Country Report

Country Report

Bath and Shower in Kazakhstan

May 2018

In major cities such as Almaty and Astana, there is a trend towards healthy and active lifestyles. Therefore, a growing number of brands are appearing with positioning in areas such as active lifestyles, weight loss, anti-cellulite, and vitamins for ...

US$990
Add to cart View details
Country Report

Country Report

Colour Cosmetics in Kazakhstan

May 2018

The fastest growing colour cosmetics areas in 2017 were other facial make-up, BB/CC creams and foundation/concealer. The face countering and strobing trend is fuelling demand for primers, highlighters and countering kits. The popularity of BB/CC ...

US$990
Add to cart View details
Country Report

Country Report

Deodorants in Kazakhstan

May 2018

In 2017, the number of urban households increased by 2%. The growth in the number of people living in bigger cities, where living and hygiene standards are higher, is also having a positive impact on demand for deodorants. Over the coming five years,...

US$990
Add to cart View details
Country Report

Country Report

Depilatories in Kazakhstan

May 2018

In 2017, the female population in Kazakhstan grew by 1%. However, the growth in the number of potential consumers was not significant. In addition, the number of urban households increased by 2% in 2017. The rise in the number of people in cities, ...

US$990
Add to cart View details
Country Report

Country Report

Fragrances in Kazakhstan

May 2018

In Kazakhstan, consumers consider a number of factors when choosing a fragrance. For many people, fragrances are used to create a unique image and boost self-esteem. Therefore, fragrances tend to be used on a regular basis, with sales increasing in ...

US$990
Add to cart View details
Country Report

Country Report

Hair Care in Kazakhstan

May 2018

In 2017, consumers continued to show growing interest in brands that are natural, organic and made from natural ingredients and which are silicone, paraben and SLS free. This can be attributed to the fact that consumers are starting to follow healthy...

US$990
Add to cart View details
Country Report

Country Report

Mass Beauty and Personal Care in Kazakhstan

May 2018

The popularity of mass brands can be attributed to moderate purchasing power. Currently, consumers pay more attention to price than other factors and are willing to switch to products which offer the best value, with 1+1 and discounted offers being ...

US$990
Add to cart View details
Country Report

Country Report

Men's Grooming in Kazakhstan

May 2018

Men in Kazakhstan tend to be traditional and conservative minded, with women typically being the purchasers of beauty and personal care products. Despite the development of sales in men’s grooming, women remain the key purchasers of products in this ...

US$990
Add to cart View details
Country Report

Country Report

Oral Care in Kazakhstan

May 2018

In Kazakhstan, toothpaste continues to lead oral care sales, with consumers perceiving products in this area as being essential everyday use items. The frequent usage of toothpaste by people of all ages, gender and income levels continues to help ...

US$990
Add to cart View details
Country Report

Country Report

Beauty and Personal Care in Kazakhstan

May 2018

Beauty and personal care posted a stable performance in volume terms in 2017, while value growth was higher due to rising unit prices. With decreasing consumer purchasing power in 2014-15, consumers in 2017 still looked to save money, giving ...

US$2,650
Add to cart View details
Country Report

Country Report

Premium Beauty and Personal Care in Kazakhstan

May 2018

In Kazakhstan, the number of working women continues to grow, especially in large towns. Gradually, women in Kazakhstan are becoming financially independent and educated. With rising living standards and financial independence, women are looking to ...

US$990
Add to cart View details
Country Report

Country Report

Skin Care in Kazakhstan

May 2018

In Kazakhstan, skin care culture remains relatively undeveloped, with many consumers believing that they only need bar soap and ordinary moisturising cream. The majority of Kazakhs tend to minimise the amount of skin care products they use due to ...

US$990
Add to cart View details
Country Report

Country Report

Sun Care in Kazakhstan

May 2018

Many consumers in Kazakhstan still believe that sun care products are only needed while on the beach, in outdoor swimming pools, or when hiking in the mountains. For ordinary life in towns, skin care products and colour cosmetics with lower SPF rates...

US$990
Add to cart View details
Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

US$1,325
Add to cart View details
Country Profile

Country Profile

Kazakhstan: Country Profile

Mar 2018

Kazakhstan’s economy is growing at a moderate but steady pace. A rise in oil prices and an improving Russian economy provide support. Investment should also rise but private consumption is subdued. Weaknesses in the banking sector are a drag. ...

US$150
Add to cart View details
Country Report

Country Report

Away-From-Home Tissue and Hygiene in Kazakhstan

Mar 2018

International visitor arrivals to Kazakhstan grew strongly in 2017, thanks in part to the staging of the Expo 2017 exhibition in Astana. Growth in inbound arrivals increased business for hotels and other accommodation providers, as well as for ...

US$990
Add to cart View details
Country Report

Country Report

Nappies/Diapers/Pants in Kazakhstan

Mar 2018

Nappies/diapers/pants in Kazakhstan is dominated by imported brands, and as a result still perceived as an expensive category by most consumers. This limits the category’s penetration in rural areas, where disposable incomes and living standards are ...

US$990
Add to cart View details
Country Report

Country Report

Tissue and Hygiene in Kazakhstan

Mar 2018

Tissue and hygiene in Kazakhstan developed positively in volume and current value growth terms in 2017. A number of factors contributed to this performance, not least favourable economic conditions. Real GDP growth of 3% supported improvements in ...

US$2,650
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More