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Kazakhstan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan.

Kazakhstan StatisticsConsumer Lifestyles in Kazakhstan

Kazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Country Report

    Air Care in Kazakhstan

    Feb 2018

    In 2017, small categories such as candle air fresheners and liquid air fresheners continued to emerge and develop in Kazakhstan. Both categories account for low sales in Kazakhstan. Furthermore, the availability of such products is not as strong as ...

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    Country Report

    Bleach in Kazakhstan

    Feb 2018

    Bleach is no longer just considered as a product containing chlorine with a weak reputation among consumers. Nowadays, there are both chlorine-based and non-chlorine-based bleaches with different product positioning and prices. For instance, cheap ...

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    Country Report

    Dishwashing in Kazakhstan

    Feb 2018

    Dishwashing is a daily practice in almost all households. Other home care products can be used one or twice per week during cleaning, while dishwashing products are needed constantly. In addition, many consumers still believe that if there is a great...

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    Country Report

    Home Insecticides in Kazakhstan

    Feb 2018

    Kazakhstan is a country with a continental climate that has four seasons each year. During spring and summer, sales of home insecticides are highest due to the fact that there is a larger number of insects that come into the home from outside. In ...

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    Country Report

    Laundry Care in Kazakhstan

    Feb 2018

    The development of laundry care is being impacted by increasing living standards and the rising number of women joining the workforce and spending less time doing housework. The growing number of consumers who have automatic washing machines is ...

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    Country Report

    Home Care in Kazakhstan

    Feb 2018

    In 2017, home care posted growth in both volume and current value terms in Kazakhstan. There were several factors that supported home care sales in 2017. Firstly, an improvement in the economic situation in Kazakhstan, characterised by real GDP ...

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    Country Report

    Polishes in Kazakhstan

    Feb 2018

    Sales of polishes were not high as of 2017. For consumers, it was still quite a new category, especially floor polish, furniture polish and metal polish, and there was plenty of room for growth. Usually, consumers perceive polishes as complementary ...

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    Country Report

    Surface Care in Kazakhstan

    Feb 2018

    In urban areas in Kazakhstan, there are high levels of dust and air pollution. At home, householders open windows for room ventilation, but as a result, their homes and surfaces are contaminated by pollution from outside. Therefore, there is a need ...

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    Country Report

    Toilet Care in Kazakhstan

    Feb 2018

    Toilet liquids/foam was still the largest category within toilet care in 2017. The reason is that for consumers, toilet liquids/foam products are more convenient and easy to use in comparison to rim blocks and rim liquids. In addition, in order to ...

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    Country Report

    Direct Selling in Kazakhstan

    Jan 2018

    The popularity of direct selling within beauty and personal care can be attributed to the widespread availability of affordable products. Despite the unstable economic situation in the country and decreasing purchasing power, women always want to ...

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    Country Report

    Internet Retailing in Kazakhstan

    Jan 2018

    Internet retailing is still a small distribution channel in Kazakhstan. One of the key challenges for internet retailing is the large size of Kazakhstan and the country’s low population density, which results in high logistics and transportation ...

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    Country Report

    Mixed Retailers in Kazakhstan

    Jan 2018

    Mixed retailers remains an immature and unsaturated distribution channel in Kazakhstan that is completely dominated by just one player, premium department store Saks Fifth Avenue. High income consumers in Kazakhstan prefer to wear premium apparel and...

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    Country Report

    Non-Grocery Specialists in Kazakhstan

    Jan 2018

    Expo 2017 was held in the capital of Kazakhstan, Astana, throughout summer 2017. Due to the increasing number of tourists, a large Mega Silk Way mall was opened near the Expo area. A large number of apparel and footwear retailers, health and beauty ...

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    Country Report

    Retailing in Kazakhstan

    Jan 2018

    Retailing continues to develop in Kazakhstan, with grocery retailers recording slightly lower value growth than non-grocery retailers in 2017 and real GDP increasing by almost 3%. However, even within the improving economic situation in the country ...

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    Country Briefing

    Households: Kazakhstan

    Jan 2018

    The Kazakh government has laid out an ambitious programme of economic development, under which urbanisation and digitalisation of households are priorities. The country is undergoing a housing construction boom, with new housing rates the highest in ...

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    Country Profile

    Kazakhstan: Country Profile

    Jan 2018

    Kazakhstan’s economy will grow at a moderate pace in 2018. A strengthening Russian economy and steady gains in private consumption support the economy. Exports will also be strong. Problems in the fragile banking sector weaken the economic outlook. ...

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    Strategy Briefing

    Business Services in Asia Pacific

    Jan 2018

    With production of USD2.8 trillion, Asia Pacific is the world’s third-largest business services market by revenue, following North America and Western Europe. Asia Pacific is the fastest developing region in business services globally. Future revenue...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Shifting Market Frontiers: Asian Century

    Dec 2017

    The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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