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Kazakhstan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan.

Kazakhstan StatisticsConsumer Lifestyles in Kazakhstan

Kazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Kazakhstan: Country Profile

    Feb 2017

    Kazakhstan’s economy will improve in 2017, although the pace of growth will remain well below historical trends. Firmer oil prices, a rise in oil production (thanks to the reopening of the Kashagan oil field) and an improvement in the Russian economy...

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    Country Report

    Coffee in Kazakhstan

    Feb 2017

    The coffee consumption culture continues to develop gradually in Kazakhstan. Despite decreasing purchasing power, consumers continue to buy coffee as opposed to only focusing on tea. This trend is particularly strong in large towns such as Almaty and...

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    Country Report

    Other Hot Drinks in Kazakhstan

    Feb 2017

    Other hot drinks remains a niche category in Kazakhstan which is dominated by chocolate-based flavoured powder drinks, with the key consumers in this area being children. While adults consume coffee, children tend to drink chocolate-based flavoured ...

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    Country Report

    Hot Drinks in Kazakhstan

    Feb 2017

    In 2016, hot drinks retail volume sales grew at a slightly faster rate than in 2015. The popularity of hot drinks in Kazakhstan continues to increase due to several factors. Firstly, tea in Kazakhstan is considered a traditional drink which is ...

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    Country Report

    Tea in Kazakhstan

    Feb 2017

    Tea is the most traditional drink in Kazakhstan and is consumed by people of all ages and from all income sectors throughout the day. In addition, tea in Kazakhstan is considered to be a natural and healthy hot drink which can help treat a range of ...

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    Country Report

    Air Care in Kazakhstan

    Jan 2017

    For people in Kazakhstan fresh air and a good smell at home are important. However, air care is still very popular amongst consumers. Air care products are not considered as essential and therefore in order to save money consumers will limit their ...

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    Country Report

    Bleach in Kazakhstan

    Jan 2017

    In Kazakhstan there has been observed a growing number of bleach brands that have started offering products in small pouches of 150-250g. For example, the Bos brand which is manufactured by Aist OOO, Dr Beckmann from Delta Pronatura AG, and Belizna ...

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    Country Report

    Dishwashing in Kazakhstan

    Jan 2017

    In Kazakhstan, there has been observed a growing demand for added-value dishwashing products that have effective cleaning power, with an antibacterial effect and hand care. Consumers have become more aware about the negative effects of chemical ...

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    Country Report

    Home Insecticides in Kazakhstan

    Jan 2017

    In Kazakhstan, there are four seasons. However, generally speaking, only during the spring and summer periods is there a high demand for home insecticides. Usually during the winter time there is no need for home insecticides because the temperature ...

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    Country Report

    Laundry Care in Kazakhstan

    Jan 2017

    In Kazakhstan, laundry care is one of the most advertised categories in home care. Manufacturers of laundry care use promotions through television, the internet and at stores, offering different discounts and special offers. In addition, laundry care...

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    Country Report

    Home Care in Kazakhstan

    Jan 2017

    In 2016, home care recorded positive volume and current value growth in Kazakhstan. The gradual improvement of the economic situation in the country, the constant rise in the standard of living, population growth and the increasing number of urban ...

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    Country Report

    Polishes in Kazakhstan

    Jan 2017

    Polishes in Kazakhstan is at the early stages of the development. Polishes is still considered as an additional product within home care, which contributes to additional spending and which can be disposed with if there is not enough money. In ...

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    Country Report

    Surface Care in Kazakhstan

    Jan 2017

    Urbanisation and the rising standard of living among the population are the key factors behind the development of surface care in Kazakhstan. The enhancement of the modern grocery retailers channel has led to an increase in the range and variety of ...

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    Country Report

    Toilet Care in Kazakhstan

    Jan 2017

    A clean toilet with a pleasant smell is important for households in Kazakhstan. Consumers search for good quality products in the standard price segment. Urbanisation and the constant rise in the standard of living of consumers has had a positive ...

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    Country Report

    Packaged Food in Kazakhstan

    Jan 2017

    In 2016 packaged food generated 1% total volume growth in Kazakhstan. The slowdown in the volume consumption was due to decreased purchasing power among consumers after currency devaluations in 2014 and 2015. Consumers became more price-sensitive and...

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    Country Report

    Grocery Retailers in Kazakhstan

    Jan 2017

    The number of grocery retailers continues to decline in Kazakhstan, falling by 4% in 2016. This decline can be attributed to not only the crisis in Kazakhstan, but also the devaluation of the national currency and consequent drop in consumer ...

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    Country Report

    Non-Grocery Specialists in Kazakhstan

    Jan 2017

    Consumer purchasing power continued to decline in 2016 due to the devaluation of the local currency in 2014 and 2015. As a result, the growth of non-grocery specialists in value terms was not very strong in 2016. Many small non-grocery specialists ...

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    Country Report

    Non-Store Retailing in Kazakhstan

    Jan 2017

    Non-store retailing is a new retailing channel in Kazakhstan and is characterised by cooperation with consumers, with players in this area investing in constant communication with consumers in order to allow them to easily check and find information ...

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    Country Report

    Retailing in Kazakhstan

    Jan 2017

    In 2014 and 2015, there were two significant devaluations of Kazakhstan’s national currency, the tenge, which noticeably decreased consumer disposable incomes. In 2016, the economic situation did not improve significantly, with the focus of consumers...

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    Country Report

    Dairy in Kazakhstan

    Dec 2016

    Gadyachsyr remained the leading company in 2016 with a 14% share of retail value sales. The company offered the types of cheeses that consumers are used to eating; its products are well known to local consumers. Even though Gadyachsyr’s prices were ...

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