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Kazakhstan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan.

Kazakhstan StatisticsConsumer Lifestyles in Kazakhstan

Kazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Country Report

    Cigarettes in Kazakhstan

    Aug 2017

    In 2016 cigarettes retail volume sales declined by 4% to reach 23.3 billion sticks, while retail current value sales increased by 11% to reach KZT422.4 billion. The continued decline in retail volume sales was mainly due to government policies aimed ...

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    Country Report

    Tobacco in Kazakhstan

    Aug 2017

    The main tobacco categories in Kazakhstan – cigarettes, cigars, cigarillos and smoking tobacco – continued to see retail volume sales decline in 2016. This was mainly due to rising awareness of the health risks associated with smoking among consumers...

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    Country Briefing

    Natural Resources: Kazakhstan

    Jun 2017

    Kazakhstan has vast natural resources and is a major exporter of oil and gas. However, its heavy dependence on energy exports has made the economy vulnerable to price fluctuations, while intensive consumption of fossil fuels has led to high levels of...

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    Country Report

    Beer in Kazakhstan

    May 2017

    Consumers in Kazakhstan have started to show a preference for beer in metal beverage tins. The reason for this is that consumers find them easy and convenient to use. Metal beverage tins do not crack like glass bottles and are lighter in terms of ...

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    Country Report

    Alcoholic Drinks in Kazakhstan

    May 2017

    In Kazakhstan in 2016 there was continuous development of the trend for more consumers preferring light alcoholic drinks such as beer and wine. Therefore, spirits recorded a decline in volume terms, while at the same time beer and wine generated ...

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    Country Report

    Rtds/High-Strength Premixes in Kazakhstan

    May 2017

    RTDs/high-strength premixes registered continuous interest from consumers in Kazakhstan in 2016. Health concerns had a positive impact on RTDs/high-strength premixes sales as they represent a lower-strength alternative to spirits. In Kazakhstan, ...

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    Country Report

    Spirits in Kazakhstan

    May 2017

    In Kazakhstan, a continuous trend of falling spirits consumption is evident. There are several factors contributing to this decline. The first was the increased excise duty on vodka. In 2016, excise duty was increased from KZT1,200 per litre of 100% ...

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    Country Report

    Wine in Kazakhstan

    May 2017

    Consumers in Kazakhstan are slowly, but steadily becoming interested in wine, where it is produced, what sort of grapes are used, what is the history of certain brands and when it is better to consume. As in packaged food consumption, people in ...

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    Country Profile

    Kazakhstan: Country Profile

    May 2017

    Kazakhstan’s economy will rebound in 2017. Firmer oil prices, a rise in oil production as new fields come on line and an improvement in the Russian economy will provide support. A dramatic rebound in exports along with a vibrant construction sector ...

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    Country Report

    Fragrances in Kazakhstan

    May 2017

    The fragrances category has a broad appeal in Kazakhstan, with such products being purchased by both women and men of all ages and disposable income levels. Demand for fragrances products is particularly strong among urban professionals and those who...

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    Country Report

    Hair Care in Kazakhstan

    May 2017

    A strong trend towards more natural and eco-friendly hair care products made with organic components was observed in Kazakhstan in 2016. Growing demand for such products was particularly evident among consumers in large cities. Hair care, and ...

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    Country Report

    Men's Grooming in Kazakhstan

    May 2017

    Men's grooming in Kazakhstan is still a developing category that is far from saturation. Certain types of men’s grooming products are gradually gaining popularity in the country in line with economic development, improvements in distribution and the ...

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    Country Report

    Oral Care in Kazakhstan

    May 2017

    Population growth and improvements in general living standards in Kazakhstan continued to support the positive development of oral care in volume and current value growth terms in 2016. The category also benefited from new launches and growing ...

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    Country Report

    Beauty and Personal Care in Kazakhstan

    May 2017

    Beauty and personal care in Kazakhstan recorded an improved performance in both retail volume and current value growth terms in 2016. This improvement was supported by population growth, greater economic stability and gradual increases in disposable ...

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    Country Report

    Skin Care in Kazakhstan

    May 2017

    Thanks to their growing participation in the workforce, women in Kazakhstan are increasingly becoming more economically empowered. At the same time, active social lives and pressure to live up to certain beauty standards promoted in local and ...

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    Country Report

    Sun Care in Kazakhstan

    May 2017

    Consumers in Kazakhstan are gradually become more educated about how medium- and long-term exposure to the sun without any protection can increase the risk of skin cancer. As a result, many consumers are now taking more precautions when they spend ...

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    Country Report

    Baby and Child-Specific Products in Kazakhstan

    May 2017

    Growth of 4% in the population aged 0-11 years in Kazakhstan bolstered demand in baby and child-specific products in 2016. At the same time, gradual improvements in living standards continued to encourage some consumers to trade up to higher quality ...

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    Country Report

    Bath and Shower in Kazakhstan

    May 2017

    Most Kazakh consumers shower or bathe every day, either in the morning or evening. This is particularly the case with consumers in urban areas. Accordingly, steady demand continued to support the positive development of the bath and shower category ...

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    Country Report

    Colour Cosmetics in Kazakhstan

    May 2017

    As is the case in many other countries, images of models and celebrities in the mass media and on social media platforms like Instagram, Facebook, Snapchat and VK are putting greater pressure on women in Kazakhstan to maintain certain standards when ...

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    Country Report

    Deodorants in Kazakhstan

    May 2017

    In 2016 deodorants in Kazakhstan benefited from population growth of 2%, hot summer weather and improvements in both general living standards and personal hygiene standards. People living in urban areas, who tend to lead busier lifestyles and have ...

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