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Kazakhstan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan.

Kazakhstan StatisticsConsumer Lifestyles in Kazakhstan

Kazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Country Report

    Grocery Retailers in Kazakhstan

    Jan 2017

    The number of grocery retailers continues to decline in Kazakhstan, falling by 4% in 2016. This decline can be attributed to not only the crisis in Kazakhstan, but also the devaluation of the national currency and consequent drop in consumer ...

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    Country Report

    Non-Grocery Specialists in Kazakhstan

    Jan 2017

    Consumer purchasing power continued to decline in 2016 due to the devaluation of the local currency in 2014 and 2015. As a result, the growth of non-grocery specialists in value terms was not very strong in 2016. Many small non-grocery specialists ...

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    Country Report

    Non-Store Retailing in Kazakhstan

    Jan 2017

    Non-store retailing is a new retailing channel in Kazakhstan and is characterised by cooperation with consumers, with players in this area investing in constant communication with consumers in order to allow them to easily check and find information ...

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    Country Report

    Retailing in Kazakhstan

    Jan 2017

    In 2014 and 2015, there were two significant devaluations of Kazakhstan’s national currency, the tenge, which noticeably decreased consumer disposable incomes. In 2016, the economic situation did not improve significantly, with the focus of consumers...

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    Country Briefing

    Natural Resources: Kazakhstan

    Nov 2016

    Kazakhstan has vast hydrocarbon reserves and international companies have helped to unlock its natural resources assets. However, the country’s substantial dependence on oil and gas exports makes its highly vulnerable to global energy price ...

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    Country Briefing

    Business Dynamics: Kazakhstan

    Nov 2016

    Kazakhstan’s business environment has improved considerably, becoming one of the most appealing in Central Asia. Rising economic freedom levels, an increase in the ease of doing business and a low tax burden are the nation’s strong points. Further ...

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    Country Profile

    Kazakhstan: Country Profile

    Nov 2016

    Kazakhstan’s economy will see very little growth in 2016. Weak oil prices, a steep currency devaluation, the slowdown in China and the Russian recession are all problems, another double-digit fall in exports is also expected. Private consumption and ...

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    Country Briefing

    Economy, Finance and Trade: Kazakhstan

    Nov 2016

    The plunge in oil prices, along with subdued external demand, has caused Kazakhstan’s economy to slow down. This trend is projected to continue in 2016. Although the country’s export revenue and investment environment continued to deteriorate, its ...

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    Country Briefing

    Income and Expenditure: Kazakhstan

    Oct 2016

    After the slump recorded in 2014 (due to the impact of lower global oil prices on the Kazakh economy), per capita gross income and spending in the country returned to positive growth in 2015, supported by fiscal stimulus by the Kazakh government. ...

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    Country Report

    Analgesics in Kazakhstan

    Sep 2016

    Sales of analgesics in Kazakhstan are characterised by the wide variety of brands available in the category. Systematic analgesics reached KZT5.2 billion, while topical analgesics/anaesthetic reached KZT3.7 billion. Consumers in Kazakhstan tend to ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

    Sep 2016

    In Kazakhstan, the highest demand for cough remedies is observed during autumn and winter. During this period, there is a high incidence of colds and influenza. According to the Ministry of Public Health, the incidence of coughs and colds in the ...

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    Country Report

    Dermatologicals in Kazakhstan

    Sep 2016

    Consumers are becoming increasingly aware of issues related to the health of skin, hair and nails. The increasing numbers of urban dwellers among the Kazakh population contributed to improved personal hygiene habits and increased demand for ...

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    Country Report

    Digestive Remedies in Kazakhstan

    Sep 2016

    The ageing of the Kazakh population, unbalanced nutrition and stressful lifestyles all contributed to rising demand for digestive remedies in 2016. Furthermore, the increased consumer awareness and knowledge of digestive remedies management by means ...

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    Country Report

    Herbal/Traditional Products in Kazakhstan

    Sep 2016

    Consumers in Kazakhstan are already well adapted to the natural approach to health and wellness, including a strong interest in herbal/traditional products. Consumers have recently become more aware and educated about these products and, for this ...

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    Country Report

    Consumer Health in Kazakhstan

    Sep 2016

    2016 saw an improved performance in volume terms in consumer health after two currency devaluations in 2014 and 2015 contributed to high unit price increases, with consumers seeking to save money and reduce their numbers of purchases. 2016 was ...

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    Country Report

    Sports Nutrition in Kazakhstan

    Sep 2016

    Due to the fact that sports nutrition products are usually considered to be quite expensive items in Kazakhstan, the decreased purchasing power of consumers significantly affected sales of sports nutrition in 2015. Sports nutrition became less ...

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    Country Report

    Vitamins and Dietary Supplements in Kazakhstan

    Sep 2016

    Vitamins and dietary supplements are not generally considered to be essential consumer health products and as 2016 saw many consumers in Kazakhstan suffering from decreased purchasing power after the devaluations of the exchange value of the tenge in...

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    Country Report

    Weight Management and Wellbeing in Kazakhstan

    Sep 2016

    The trend of dieting and staying fit remained presented in Kazakhstan during 2016. In particular, this trend could be observed among the country’s female population, who are becoming more interested in caring for their appearance, certainly much more...

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    Country Report

    Wound Care in Kazakhstan

    Sep 2016

    Daily injuries and minor cuts supported stable sales of wound care in 2016, especially of sticking plasters/adhesive bandages. Wound care in Kazakhstan has begun to record developments in terms of more attractive packaging and convenience in use. The...

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    Country Report

    Travel in Kazakhstan

    Aug 2016

    Inbound arrivals returned to growth in 2015 after the decline of 2014, as a result of the growing number of visitors from neighbouring countries. Moreover, arrivals from Western Europe increased in 2015, and, despite the fact that they were ...

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