Kazakhstan has vast natural resources and is a major exporter of oil and gas. However, its heavy dependence on energy exports has made the economy vulnerable to price fluctuations, while intensive consumption of fossil fuels has led to high levels of...

Consumers in Kazakhstan have started to show a preference for beer in metal beverage tins. The reason for this is that consumers find them easy and convenient to use. Metal beverage tins do not crack like glass bottles and are lighter in terms of ...

In Kazakhstan in 2016 there was continuous development of the trend for more consumers preferring light alcoholic drinks such as beer and wine. Therefore, spirits recorded a decline in volume terms, while at the same time beer and wine generated ...

RTDs/high-strength premixes registered continuous interest from consumers in Kazakhstan in 2016. Health concerns had a positive impact on RTDs/high-strength premixes sales as they represent a lower-strength alternative to spirits. In Kazakhstan, ...

In Kazakhstan, a continuous trend of falling spirits consumption is evident. There are several factors contributing to this decline. The first was the increased excise duty on vodka. In 2016, excise duty was increased from KZT1,200 per litre of 100% ...

Consumers in Kazakhstan are slowly, but steadily becoming interested in wine, where it is produced, what sort of grapes are used, what is the history of certain brands and when it is better to consume. As in packaged food consumption, people in ...

Kazakhstan’s economy will rebound in 2017. Firmer oil prices, a rise in oil production as new fields come on line and an improvement in the Russian economy will provide support. A dramatic rebound in exports along with a vibrant construction sector ...

The fragrances category has a broad appeal in Kazakhstan, with such products being purchased by both women and men of all ages and disposable income levels. Demand for fragrances products is particularly strong among urban professionals and those who...

A strong trend towards more natural and eco-friendly hair care products made with organic components was observed in Kazakhstan in 2016. Growing demand for such products was particularly evident among consumers in large cities. Hair care, and ...

Men's grooming in Kazakhstan is still a developing category that is far from saturation. Certain types of men’s grooming products are gradually gaining popularity in the country in line with economic development, improvements in distribution and the ...

Population growth and improvements in general living standards in Kazakhstan continued to support the positive development of oral care in volume and current value growth terms in 2016. The category also benefited from new launches and growing ...

Beauty and personal care in Kazakhstan recorded an improved performance in both retail volume and current value growth terms in 2016. This improvement was supported by population growth, greater economic stability and gradual increases in disposable ...

Thanks to their growing participation in the workforce, women in Kazakhstan are increasingly becoming more economically empowered. At the same time, active social lives and pressure to live up to certain beauty standards promoted in local and ...

Consumers in Kazakhstan are gradually become more educated about how medium- and long-term exposure to the sun without any protection can increase the risk of skin cancer. As a result, many consumers are now taking more precautions when they spend ...

Growth of 4% in the population aged 0-11 years in Kazakhstan bolstered demand in baby and child-specific products in 2016. At the same time, gradual improvements in living standards continued to encourage some consumers to trade up to higher quality ...

Most Kazakh consumers shower or bathe every day, either in the morning or evening. This is particularly the case with consumers in urban areas. Accordingly, steady demand continued to support the positive development of the bath and shower category ...

As is the case in many other countries, images of models and celebrities in the mass media and on social media platforms like Instagram, Facebook, Snapchat and VK are putting greater pressure on women in Kazakhstan to maintain certain standards when ...

In 2016 deodorants in Kazakhstan benefited from population growth of 2%, hot summer weather and improvements in both general living standards and personal hygiene standards. People living in urban areas, who tend to lead busier lifestyles and have ...

Improvements in general living standards, the adoption of new beauty and personal grooming standards and the growing financial independence of women were the key factors behind the positive performance of depilatories in Kazakhstan in 2016. ...

After enjoying several years of economic growth, consumer confidence has now been affected by the decline in worldwide oil prices and its impact on the country’s economy. Consumer spending has declined and consumers’ shopping habits have changed. In ...