Market Research for Kazakhstan

Cider/Perry in Kazakhstan

Cider/perry remains negligible in Kazakhstan in 2011

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Rtds/High-Strength Premixes in Kazakhstan

Consumers demonstrated a gradually shift from traditional hard alcoholic drinks such as vodka to lighter alcoholic drinks such as RTDs/high-strength premixes at the end of the review period. RTDs/high-strength premixes’ only significant category in ...

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Spirits in Kazakhstan

In 2011 consumers’ incomes started to become more stable and increase as a result of economic growth in the country. Consequently they started to purchase more expensive spirits, with vodka remaining the key category, whereas during the economic ...

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Wine in Kazakhstan

According to national statistics, since 2005 local wine producers have seen a drastic decline in the country. This is largely due to a decrease in the acreage  allocated to winemakers. In recent years the Kazakh Government has consistently put as a ...

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Beer in Kazakhstan

From the beginning of 2010 one of the key beer players, Carlsberg Kazakhstan TOO, started to produce major Baltic Beverages brands, which impacted growth of domestic beer sales and led to a decline in imported products over 2010-11. As a result ...

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Alcoholic Drinks in Kazakhstan

Alcoholic drinks generally saw a strong growth performance over the review period in volume and value terms. This was due to economic recovery following the downturn at the end of the review period, and rising consumer income levels. Beer, being the ...

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Spreads in Kazakhstan

Kazakh consumers do not traditionally consume chocolate spreads for breakfast or as a dessert and demand within the area is currently falling. In addition, the fact that chocolate spreads average unit prices continue to rise is also having a negative...

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Sugar Confectionery in Kazakhstan

Sugar confectionery current retail value sales will rise by 8% in 2011 to KZT50 billion while retail volume sales will increase by 2% to 36,000 tonnes. While value growth will be fuelled by increasing unit prices, it should be noted that demand for ...

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Baked Goods in Kazakhstan

The consumption of baked goods in Kazakhstan is traditionally high, with bread being a staple part of the diet of Kazakh consumers. However, over time, bread consumption is declining as consumers shift towards bread substitutes, sweet cakes and ...

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Bakery in Kazakhstan

Jan 2012 | $1,900| Add to cart | View details ›