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Kazakhstan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan.

Kazakhstan StatisticsConsumer Lifestyles in Kazakhstan

Kazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Country Report

    Adult Incontinence in Kazakhstan

    Mar 2017

    In Kazakhstan, adult incontinence continued to record positive volume and value growth. A gradual increase in product knowledge and wider product availability in different distribution channels contributed to the higher volume sales of adult ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Kazakhstan

    Mar 2017

    With the development and increasing number of visitors to cafés, restaurants, hotels, business centres and shopping centres in Kazakhstan, there is an increasing need for away-from-home tissue and hygiene. Such a trend was particularly evident in ...

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    Country Report

    Nappies/Diapers/Pants in Kazakhstan

    Mar 2017

    By 2016, Kazakhstan reached 416 units per person in the consumption of nappies/diapers/pants. While in North America this number stood at 1,212 units per child, and in Western Europe the per capita consumption of nappies/diapers/pants was 982 units ...

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    Country Report

    Tissue and Hygiene in Kazakhstan

    Mar 2017

    In 2016, tissue and hygiene in Kazakhstan recorded sustainable growth in current value and volume terms. In comparison to the previous year, volume growth for 2016 was even higher. This was because consumers experienced a gradual recovery in ...

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    Country Report

    Retail Tissue in Kazakhstan

    Mar 2017

    The per capita consumption of retail tissue in Kazakhstan was 1.5 kg in 2016, while North America and Western Europe recorded 13.5 kg and 8.7 kg per person in 2016. Comparing 2015 and 2016, the per capita consumption of retail tissue in Kazakhstan ...

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    Country Report

    Sanitary Protection in Kazakhstan

    Mar 2017

    In Kazakhstan, the per capita consumption amongst 12-54-year-old women reached 416 units, while in North America and Western Europe the figures reached 1,212 units and 982 units per capita in 2016. However, further room for growth remains, as ...

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    Country Report

    Wipes in Kazakhstan

    Mar 2017

    The gradual growth in the standard of living, active lifestyles of consumers and the expansion of modern grocery retailers supported the volume and value growth of wipes in 2016. The development of modern grocery retailers in Kazakhstan had a ...

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    City Review

    Almaty City Review

    Mar 2017

    Accounting for 24% of the country's GDP and 12% of its population in 2016, Almaty is Kazakhstan's foremost economic Centre. Despite losing its capital status to Astana in 1997, Almaty remains the largest city in Kazakhstan, and still is a major ...

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    Country Report

    Bottled Water in Kazakhstan

    Feb 2017

    Bottled water registered retail volume growth of 1% in 2016 thanks to gradually increasing demand for this type of product because of the low quality of fresh water, the unsatisfactory state of the water supply and the growing culture of bottled ...

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    Country Report

    Carbonates in Kazakhstan

    Feb 2017

    Players in carbonates continued to invest in promotional activities. Many brands were advertised regularly on television, online, on billboards and through special offers at retail outlets. Strong marketing campaigns attracted consumers’ attention ...

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    Country Report

    Concentrates in Kazakhstan

    Feb 2017

    In Kazakhstan the best known product in powder concentrates is kisel, a traditional drink from the Soviet era, which is made from starch and sweeteners. One of the key advantages of powder concentrates is the low unit price. In Kazakhstan powder ...

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    Country Report

    Energy Drinks in Kazakhstan

    Feb 2017

    Energy drinks gained popularity among the young generation. Busy lifestyles encouraged consumers to purchase soft drinks that could give them additional energy. Energy drinks are mostly purchased by students and young workers from large towns that ...

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    Country Report

    Juice in Kazakhstan

    Feb 2017

    Juice registered flat current retail value growth to reach KZT52.3 billion and negative retail volume growth of 6% to reach 140 million litres in 2016. Juice was negatively affected by currency devaluations in 2014 and 2015, which decreased consumer ...

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    Country Report

    Soft Drinks in Kazakhstan

    Feb 2017

    Soft drinks registered positive retail volume and current retail value growth in 2016. The category’s performance was an improvement on that of the previous year after devaluation as the exchange rate between the tenge and the US dollar was stable in...

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    Country Report

    RTD Tea in Kazakhstan

    Feb 2017

    In Kazakhstan RTD tea has a good reputation and is considered a healthy and refreshing soft drink. Supported by increasing health consciousness and gradually improving economy, there was demand for RTD tea in 2016. RTD tea remained interesting to ...

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    Country Profile

    Kazakhstan: Country Profile

    Feb 2017

    Kazakhstan’s economy will improve in 2017, although the pace of growth will remain well below historical trends. Firmer oil prices, a rise in oil production (thanks to the reopening of the Kashagan oil field) and an improvement in the Russian economy...

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    Country Report

    Coffee in Kazakhstan

    Feb 2017

    The coffee consumption culture continues to develop gradually in Kazakhstan. Despite decreasing purchasing power, consumers continue to buy coffee as opposed to only focusing on tea. This trend is particularly strong in large towns such as Almaty and...

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    Country Report

    Other Hot Drinks in Kazakhstan

    Feb 2017

    Other hot drinks remains a niche category in Kazakhstan which is dominated by chocolate-based flavoured powder drinks, with the key consumers in this area being children. While adults consume coffee, children tend to drink chocolate-based flavoured ...

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    Country Report

    Hot Drinks in Kazakhstan

    Feb 2017

    In 2016, hot drinks retail volume sales grew at a slightly faster rate than in 2015. The popularity of hot drinks in Kazakhstan continues to increase due to several factors. Firstly, tea in Kazakhstan is considered a traditional drink which is ...

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    Country Report

    Tea in Kazakhstan

    Feb 2017

    Tea is the most traditional drink in Kazakhstan and is consumed by people of all ages and from all income sectors throughout the day. In addition, tea in Kazakhstan is considered to be a natural and healthy hot drink which can help treat a range of ...

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