Market Research for Kazakhstan

Spreads in Kazakhstan

Kazakh consumers do not traditionally consume chocolate spreads for breakfast or as a dessert and demand within the area is currently falling. In addition, the fact that chocolate spreads average unit prices continue to rise is also having a negative...

Jan 2012 | $900| Add to cart | View details ›

Sugar Confectionery in Kazakhstan

Sugar confectionery current retail value sales will rise by 8% in 2011 to KZT50 billion while retail volume sales will increase by 2% to 36,000 tonnes. While value growth will be fuelled by increasing unit prices, it should be noted that demand for ...

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Baked Goods in Kazakhstan

The consumption of baked goods in Kazakhstan is traditionally high, with bread being a staple part of the diet of Kazakh consumers. However, over time, bread consumption is declining as consumers shift towards bread substitutes, sweet cakes and ...

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Bakery in Kazakhstan

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Biscuits in Kazakhstan

Domestic companies increased biscuit production in 2011. However, unpackaged products account for a large share of unpackaged biscuit production. Consumption of biscuits in Kazakhstan is traditionally high, with such products often being consumed ...

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Breakfast Cereals in Kazakhstan

Breakfast cereals current retail value sales will increase by 7% in 2011 to reach KZT3.6 billion while retail volume sales will remain stable at 3,200 tonnes. Value growth will be fuelled by increasing production and distribution costs while volume ...

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Chocolate Confectionery in Kazakhstan

Chocolate confectionery will perform well in both current retail value and retail volume terms in 2011. Chocolate remains a popular product, even during tough economic times. However, price sensitive consumers tend to shift towards cheaper brands. ...

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Confectionery in Kazakhstan

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Gum in Kazakhstan

Gum current retail value sales will increase by 12% in 2011 to reach KZT2 billion while retail volume sales will increase by 5% to reach 500 tonnes. Younger consumers account for the majority of gum sales as they are open to novelties, keen to try ...

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Meal Replacement in Kazakhstan

Due to lack of demand and awareness, meal replacement products remained unavailable in Kazakhstan in 2011

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