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Kazakhstan

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kazakhstan.

Kazakhstan StatisticsConsumer Lifestyles in Kazakhstan

Kazakhstan Country BriefingsFuture Demographics: Kazakhstan in 2030

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    Country Report

    Air Care in Kazakhstan

    Jan 2017

    For people in Kazakhstan fresh air and a good smell at home are important. However, air care is still very popular amongst consumers. Air care products are not considered as essential and therefore in order to save money consumers will limit their ...

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    Country Report

    Bleach in Kazakhstan

    Jan 2017

    In Kazakhstan there has been observed a growing number of bleach brands that have started offering products in small pouches of 150-250g. For example, the Bos brand which is manufactured by Aist OOO, Dr Beckmann from Delta Pronatura AG, and Belizna ...

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    Country Report

    Dishwashing in Kazakhstan

    Jan 2017

    In Kazakhstan, there has been observed a growing demand for added-value dishwashing products that have effective cleaning power, with an antibacterial effect and hand care. Consumers have become more aware about the negative effects of chemical ...

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    Country Report

    Home Insecticides in Kazakhstan

    Jan 2017

    In Kazakhstan, there are four seasons. However, generally speaking, only during the spring and summer periods is there a high demand for home insecticides. Usually during the winter time there is no need for home insecticides because the temperature ...

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    Country Report

    Laundry Care in Kazakhstan

    Jan 2017

    In Kazakhstan, laundry care is one of the most advertised categories in home care. Manufacturers of laundry care use promotions through television, the internet and at stores, offering different discounts and special offers. In addition, laundry care...

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    Country Report

    Home Care in Kazakhstan

    Jan 2017

    In 2016, home care recorded positive volume and current value growth in Kazakhstan. The gradual improvement of the economic situation in the country, the constant rise in the standard of living, population growth and the increasing number of urban ...

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    Country Report

    Polishes in Kazakhstan

    Jan 2017

    Polishes in Kazakhstan is at the early stages of the development. Polishes is still considered as an additional product within home care, which contributes to additional spending and which can be disposed with if there is not enough money. In ...

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    Country Report

    Surface Care in Kazakhstan

    Jan 2017

    Urbanisation and the rising standard of living among the population are the key factors behind the development of surface care in Kazakhstan. The enhancement of the modern grocery retailers channel has led to an increase in the range and variety of ...

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    Country Report

    Toilet Care in Kazakhstan

    Jan 2017

    A clean toilet with a pleasant smell is important for households in Kazakhstan. Consumers search for good quality products in the standard price segment. Urbanisation and the constant rise in the standard of living of consumers has had a positive ...

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    Country Report

    Grocery Retailers in Kazakhstan

    Jan 2017

    The number of grocery retailers continues to decline in Kazakhstan, falling by 4% in 2016. This decline can be attributed to not only the crisis in Kazakhstan, but also the devaluation of the national currency and consequent drop in consumer ...

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    Country Report

    Non-Grocery Specialists in Kazakhstan

    Jan 2017

    Consumer purchasing power continued to decline in 2016 due to the devaluation of the local currency in 2014 and 2015. As a result, the growth of non-grocery specialists in value terms was not very strong in 2016. Many small non-grocery specialists ...

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    Country Report

    Non-Store Retailing in Kazakhstan

    Jan 2017

    Non-store retailing is a new retailing channel in Kazakhstan and is characterised by cooperation with consumers, with players in this area investing in constant communication with consumers in order to allow them to easily check and find information ...

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    Country Report

    Retailing in Kazakhstan

    Jan 2017

    In 2014 and 2015, there were two significant devaluations of Kazakhstan’s national currency, the tenge, which noticeably decreased consumer disposable incomes. In 2016, the economic situation did not improve significantly, with the focus of consumers...

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    Country Briefing

    Natural Resources: Kazakhstan

    Nov 2016

    Kazakhstan has vast hydrocarbon reserves and international companies have helped to unlock its natural resources assets. However, the country’s substantial dependence on oil and gas exports makes its highly vulnerable to global energy price ...

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    Country Briefing

    Business Dynamics: Kazakhstan

    Nov 2016

    Kazakhstan’s business environment has improved considerably, becoming one of the most appealing in Central Asia. Rising economic freedom levels, an increase in the ease of doing business and a low tax burden are the nation’s strong points. Further ...

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    Country Profile

    Kazakhstan: Country Profile

    Nov 2016

    Kazakhstan’s economy will see very little growth in 2016. Weak oil prices, a steep currency devaluation, the slowdown in China and the Russian recession are all problems, another double-digit fall in exports is also expected. Private consumption and ...

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    Country Briefing

    Economy, Finance and Trade: Kazakhstan

    Nov 2016

    The plunge in oil prices, along with subdued external demand, has caused Kazakhstan’s economy to slow down. This trend is projected to continue in 2016. Although the country’s export revenue and investment environment continued to deteriorate, its ...

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    Country Briefing

    Income and Expenditure: Kazakhstan

    Oct 2016

    After the slump recorded in 2014 (due to the impact of lower global oil prices on the Kazakh economy), per capita gross income and spending in the country returned to positive growth in 2015, supported by fiscal stimulus by the Kazakh government. ...

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    Country Report

    Analgesics in Kazakhstan

    Sep 2016

    Sales of analgesics in Kazakhstan are characterised by the wide variety of brands available in the category. Systematic analgesics reached KZT5.2 billion, while topical analgesics/anaesthetic reached KZT3.7 billion. Consumers in Kazakhstan tend to ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Kazakhstan

    Sep 2016

    In Kazakhstan, the highest demand for cough remedies is observed during autumn and winter. During this period, there is a high incidence of colds and influenza. According to the Ministry of Public Health, the incidence of coughs and colds in the ...

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