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Company Profile

Kellogg Co in Packaged Food

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kellogg Co delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Kellogg Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kellogg Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kellogg Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Kellogg moves to snacking and defends healthy image

Kellogg hit by rising commodity costs

Kellogg faces declining profitability despite sales growth

Kellogg remains dependent on mature markets

SWOT: Kellogg Co

Key strategic challenges and objectives

Competitive Positioning

Emerging market presence boosts top players

Jostling for position in top 10

Pringles acquisition boosts Kellogg

Emerging markets rise means private label loses out

Acquisitions and emerging markets fuel growth

Market Assessment

Pringles sees Kellogg grow market share in emerging markets

Kellogg still predominantly a breakfast cereals player

Breakfast Cereals

US to lead despite maturity

Kellogg pursues new snacking occasions for cereals

Kellogg weakness in hot cereals a challenge in China

Prospects for children's breakfast cereals in emerging markets

Snack Bars

Kellogg weak in the categories set to lead growth

Kellogg could create breakfast bars category in China

Consider expansion into Brazilian granola/muesli bars

Blurring of lines within snack bars

Biscuits

Joint venture in China should include biscuits

Sweet and Savoury Snacks

Blurring lines cater to desire for healthy snacks

Strongest opportunities in China despite modest presence

United Biscuits' portfolio may not be a good fit

Frozen Processed Food

Opportunities in China limited despite frozen food growth

Russia market has several advantages for Kellogg

Meal Replacement

Look to opportunities beyond US in meal replacement

Brand Strategy

Cross-branding among Kellogg portfolio

Pringles becomes Kellogg number one brand in 2012

Special K targets weight loss segment

Operations

Manufacturing facilities in the US: 2011

Kellogg adds to production footprint through acquisitions

Recommendations

Global expansion in key categories

Samples

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