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Company Profile

Kellogg Co in Packaged Food

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Kellogg Co delivers a detailed strategic analysis of the company's business, examining its performance in the Frozen Processed Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Kellogg Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kellogg Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kellogg Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Frozen Processed Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Hits to North American sales hurt Kellogg in 2010

  • Strategic Evaluation

Healthier biscuits offer ray of hope for Kellogg

  • Strategic Evaluation

Return to growth in Q3 but capital expenditure hits profits

  • Strategic Evaluation

SWOT: Kellogg Co

  • Strategic Evaluation

Kellogg: Investment needed to exploit opportunities

  • Strategic Evaluation

Competitive Positioning

Kellogg struggles in 2010

  • Competitive Positioning

Kellogg hit by price war but moves up rankings

  • Competitive Positioning

Market Assessment

Emerging markets engine for packaged food growth

  • Market Assessment

Kellogg still reliant on North American market

  • Market Assessment

Acquisitions help drive growth over review period

  • Market Assessment

Strong presence in breakfast cereals and snack bars

  • Market Assessment

Breakfast Cereals

Kellogg faces market maturity and private label threats

  • Breakfast Cereals

Kellogg leader in most dynamic muesli markets

  • Breakfast Cereals

Kellogg missing out in hot cereals

  • Breakfast Cereals

Unit price growth to return in US market

  • Breakfast Cereals

Children's breakfast cereals: Opportunities in emerging markets

  • Breakfast Cereals

Breakfast cereals landscape likely to change if Post is sold

  • Breakfast Cereals

Snack Bars

Granola/muesli to lead snack bars

  • Snack Bars

Expansion in granola/muesli bars a priority

  • Snack Bars

Follow Clif Bar example in energy and nutrition bars

  • Snack Bars

Criticism of nutritional content hits fruit bars

  • Snack Bars

Meal Replacement

Meal replacement opportunities linked to Special K brand strength

  • Meal Replacement

Frozen Processed Food

Region focus in frozen processed food not about to change

  • Frozen Processed Food

Kellogg targets premium frozen ready meals with Kashi

  • Frozen Processed Food

Biscuits

Kellogg looks to bolt on acquisitions in international markets

  • Biscuits

Brand Strategy

Kellogg cross-category leveraging to boost brand sales

  • Brand Strategy

Keebler struggles to maintain momentum

  • Brand Strategy

Special K targets women concerned about their weight

  • Brand Strategy

Nutri-Grain opportunities to expand into new categories

  • Brand Strategy

Operations

Kellogg reinvests in its operations in 2011

  • Operations

Manufacturing facilities in the US: 2011

  • Operations

Recommendations

Kellogg: Reduce reliance on US market and build global brands

  • Recommendations

Samples

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