About this Report
Armed with a large war chest, major Japanese soft drinks companies Suntory, Asahi, Kirin and Otsuka started their acquisition-led growth strategy in 2008, which is expected to continue in the next few years in order to mitigate their over-reliance on the mature domestic market. While they have collectively changed the competitive landscape in Australasia, backed by a string of acquisitions, they are advised to go beyond Australasia to realise their globalisation ambitions in the medium term.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
