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Company Profile

Kimberly-Clark Corp in Tissue and Hygiene

Aug 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Kimberly-Clark Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Kimberly-Clark Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kimberly-Clark Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kimberly-Clark Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Strategic Evaluation

Key company f acts

  • Strategic Evaluation

Financial analysis

  • Strategic Evaluation

First half performance 2011

  • Strategic Evaluation

SWOT - Kimberly-Clark Corp

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Held back by developed markets

  • Competitive Positioning

Hygiene and emerging markets driving growth

  • Competitive Positioning

Leaders see share fall

  • Competitive Positioning

Market Assessment

Emerging markets driving global growth

  • Market Assessment

Extensive product offer

  • Market Assessment

Mainstream green potential

  • Market Assessment

Geographic and Category Opportunities

Brazil to drive Latin American growth

  • Geographic and Category Opportunities

Significant potential in China

  • Geographic and Category Opportunities

Expansion in Africa

  • Geographic and Category Opportunities

Challenging conditions in core market

  • Geographic and Category Opportunities

Outperforming US sanitary protection

  • Geographic and Category Opportunities

Looking to emerging markets in sanitary protection

  • Geographic and Category Opportunities

New brand strategy in Chinese sanitary protection

  • Geographic and Category Opportunities

Kimberly-Clark mounts share fight-back

  • Geographic and Category Opportunities

Widespread growth forecast for incontinence

  • Geographic and Category Opportunities

Opportunities in incontinence

  • Geographic and Category Opportunities

Strong branding required in Western Europe

  • Geographic and Category Opportunities

Challenging conditions in toilet paper

  • Geographic and Category Opportunities

Stronger distribution required in China

  • Geographic and Category Opportunities

Opportunities in developed markets

  • Geographic and Category Opportunities

Strong private label threat in tissues

  • Geographic and Category Opportunities

Limited prospects in tissues

  • Geographic and Category Opportunities

Kleenex creates home hand towels category

  • Geographic and Category Opportunities

Scott provides positive signs in US kitchen towels

  • Geographic and Category Opportunities

Kitchen towels potential in Brazil

  • Geographic and Category Opportunities

Brand Strategy

Growing emphasis on brand development

  • Brand Strategy

Building a bond with consumers

  • Brand Strategy

Huggies locked in intense competition with Pampers

  • Brand Strategy

Kleenex suffering in developed markets

  • Brand Strategy

Operations

Production and distribution

  • Operations

Recommendations

Green development and international expansion

  • Recommendations

Samples

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