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Company Profile

Kimberly-Clark Corp in Tissue and Hygiene

Aug 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kimberly-Clark Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Tissue and Hygiene market and the global economy.

Company and market share data provide a detailed look at the financial position of Kimberly-Clark Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kimberly-Clark Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kimberly-Clark Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Tissue and Hygiene research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Key company facts

Financial assessment

Financial performance H1 2012

SWOT: Kimberly-Clark Corp

Strategic objectives and challenges

Competitive Positioning

Domestic region constrains growth

Increasing importance of emerging markets

Leaders see share decline

Market Assessment

Wide-ranging offer

A truly global presence

Geographic and Category Opportunities

Challenging conditions in core nappies/diapers market

Strong performance in Brazil

Distribution key to Chinese expansion

Strengthening platform for expansion in South Africa

Breaking the mould in US sanitary protection

Growing onus on emerging market expansion in sanitary protection

Sharper brand focus strengthens position in China

Redefining incontinence in the US

Wide-ranging growth opportunities

Going head-to-head with SCA

Struggling in price-conscious developed markets

Strong potential in emerging markets

Kimberly-Clark needs to expand distribution in China

Losing share in global tissues

Limited potential in tissues

Struggling in US kitchen towels

Few opportunities for expansion in kitchen towels

Brand Strategy

Developing an emotional affinity

Extending brands and going green

Strong brand development in incontinence

Kleenex faces up to familiar challenges

Operations

Production and distribution

Recommendations

Differentiation and geographic expansion

Samples

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