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Company Profile

Kirin Holdings Co Ltd in Beer

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kirin Holdings Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Kirin Holdings Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kirin Holdings Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kirin Holdings Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Alcoholic drinks is key segment for Kirin

Operational performance in 2011

Transforming geographic footprint

SWOT: Kirin Holdings Co Ltd

Key strategic objectives and challenges

Competitive Positioning

Acquisitions boost Kirin’s growth

Strengthening global position in 2011

Beer market consolidation slowing down

Market Assessment

Emerging markets lead global beer volume growth

Lager remains the key category

Category and Geographic Opportunities

Kirin loses leading position in Japan

Japanese market offers limited future growth

Facing a new competitor in Australia

Premiumisation continues to offer strong potential in Australia

Leading the beer market in New Zealand

Strong growth potential in Brazil, but many challenges

Solid beer growth continues in Asia Pacific

Benefiting from strong growth in the Philippines

Minor share in the large Chinese beer market

Need to strengthen position in China

Growth potential in cider/perry

Brand Strategy

Need to increase core brands’ international presence

Operations

Extending production outside Japan

Recommendations

Continue expansion outside Japan and improve profitability

Samples

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