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Company Profile

Kirin Holdings Co Ltd in Soft Drinks

Apr 2009

Price: US$525

About this Report

About this Report


Euromonitor International's report on Kirin Holdings Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Kirin Holdings Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Kirin Holdings Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Kirin Holdings Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Strategic Evaluation

Key Company Facts

Suntory vs Kirin: Similar Interests Stir Up Competition

SWOT – Kirin Holdings Co Ltd

Key Strategic Objectives and Challenges

M&A Builds Comprehensive Food and Beverages

Competitive Positioning

Kirin and Its Japanese Peers Under-performing the Market

Market Leaders Muscle Out of Carbonates Crash

Meteoric Tingyi Puts Its Rivals in the Shade

The Coca-Cola Company and PepsiCo Are Immovable Giants

Market Assessment

Over-reliance on Japan Affects Global Performance

RTD Beverages Offer Potential

Category and/or Geographic Opportunities

Bottled Water Growth Outlook in Japan

Looking for Long-term RTD Tea Opportunities in Asia

Prospect and Challenges in Australasia and Oceania

Brand Strategy

Kirin Brand

Kirin Needs to Work on Volume Gains

Recommendations

Key Findings

Samples

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